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Josie Maran New Releases

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Posts tagged Josie Maran

Josie Maran Butter Atelier Holiday 2026: Release Date, Products & Price
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Josie Maran Butter Atelier Holiday 2026: Release Date, Products & Price

Red Josie Maran train case with gold padlock beside a Whipped Argan Oil Body Butter jar and an "8 Full Size Butters" badge

If you've ever stood in front of the Josie Maran counter unable to pick just one Whipped Argan Oil Body Butter, the brand has solved that problem. The Butter Atelier is Josie Maran's Holiday 2026 exclusive. It brings every scent of the cult body butter together in a vegan leather train case with a gold lock and key. It's the ultimate gift for the body-care obsessive in your life, or a very indulgent treat for yourself.

Release Date and Price

The Butter Atelier's release date was 2 October 2026, when it went live on josiemaran.com. The set is priced at $250. Buying all eight full-size jars one by one at $36 each would cost $288, so the set saves you money and the case comes included. It is limited to one per customer and sold as final sale, so it can't be returned or exchanged.

The Products: Eight Full-Size Scents

Each of the eight 6 fl oz jars contains the brand's air-whipped formula, which Josie Maran says delivers 48 hours of hydration. The products in the set are:

  • …In Bed (newest scent): whipped vanilla milk, cashmere musk, tonka bean
  • Topless Tangerine: pixie tangerine, pink grapefruit, brown sugar
  • Golden Hour: amber, white musk, santal
  • Vanilla Vibezzz: soft vanilla, bergamot, cedarwood
  • Vanilla Bean: vanilla bean absolute
  • Vanilla Apricot: ripe apricot and vanilla
  • Bohemian Fig: notes not listed in the set's description
  • Always Nude: unscented, ideal for sensitive noses

Why Skin Loves It

The formula is built around three nourishing ingredients:

  • Argan oil is one of nature's richest sources of essential fatty acids and helps support firmness and elasticity.
  • Avocado oil is rich in antioxidants and known to improve elasticity.
  • Shea butter moisturises and soothes, helping skin stay supple.

In a two-week consumer perception survey of 39 people, 97% agreed their thighs, stomach and arms felt firmer and toned. The formulas are free of parabens, phthalates, mineral oils, sulfates, talc and PFAS. The glass jars can be topped up with BPA-free refill pouches, so the set keeps working long after the holidays.

How to Get the Best Glow

Massage the Butter generously anywhere on your body, and give extra attention to dry areas like elbows, knees and shins. For the longest-lasting glow, Josie recommends applying it right after bathing, while skin is warm and receptive.

You can also layer by mood. Try Topless Tangerine for a bright morning or Golden Hour for evening warmth. Save …In Bed for a cosy night in.

The Train Case

The Atelier Train Case is a roomy vegan leather beauty trunk finished with a gold lock and key, and it arrives in a collectable cotton dust bag. Once the jars are empty, it works beautifully as a vanity organiser. The brand jokes that you should pack it with Butters for everyone so nobody borrows yours.

Where to Buy

  • US: Josie Maran ($250)
  • UK: Not yet confirmed
  • International: Not yet confirmed

The Butter Atelier is billed as a holiday exclusive, and no other retailers list it yet. If it's on your wishlist, buy it early, because the one-per-customer limit suggests stock won't last.

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Josie Maran All Spritzed Up Mini Fragrance Discovery Set: Scents, Price & Where to Buy
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· Updated

Josie Maran All Spritzed Up Mini Fragrance Discovery Set: Scents, Price & Where to Buy

Red Josie Maran All Spritzed Up gift box beside four amber fragrance mist tubes with bright red caps.

Josie Maran has released the All Spritzed Up Mini Fragrance Discovery Perfume Set, a limited-edition set of four travel-size Fragrance Mists priced at $26 (US) and available now at Sephora and josiemaran.com. The set includes the new …In Bed scent alongside Topless Tangerine, Golden Hour and Vanilla Vibezzz.

What the Brand Says

According to Josie Maran, the Fragrance Mists are built on a milky, skin-first emulsion that helps extend wear time. The brand says they contain argan oil and hydrolyzed jojoba esters to help boost and retain skin's moisture, and that they are made to wear on both skin and hair. Josie Maran describes the fragrances as 100% all-natural and non-synthetic, made from "the real thing." The brand lists phthalates, parabens, mineral oils and synthetic fragrances among the ingredients it excludes.

The Four Scents

These are Josie Maran's official notes. Sephora's copy phrases a few of them differently, as noted below.

  • …In Bed (NEW): Sensual + Indulgent. Whipped vanilla milk, cashmere musk, tonka bean. According to Josie Maran, All Spritzed Up is currently the only way to get …In Bed.
  • Topless Tangerine: Juicy + Joyful. Pixie tangerine, pink grapefruit, brown sugar.
  • Golden Hour: Intoxicating + Effortless. Amber, white musk, santal.
  • Vanilla Vibezzz: Flirty + Fun. Soft vanilla, bergamot, cedarwood.

The Sephora listing uses different note callouts for two scents. It highlights apricot, magnolia, shea butter and cardamom in …In Bed, and vanilla bean, juniper berries and cedarwood in Vanilla Vibezzz. Both describe the same fragrances. The brand's own notes are the ones listed above.

How to Use

Josie Maran says to shake well to activate the milky emulsion, then spray onto skin or hair. Each scent can be worn solo or layered with the others. The brand's tip for the set is: "Keep your favorite. Gift another. Let the other two get 'borrowed.'"

Where to Buy

Sources

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Josie Maran Rebranding of 100% Argan Oil, Whipped Body Butter & Sugar Scrub
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Josie Maran Rebranding of 100% Argan Oil, Whipped Body Butter & Sugar Scrub

Introducing the rebranding of Josie Maran's best-selling products, featuring new 100% plant-based fragrances and all-new packaging that is chic and refillable.


Josie Maran  Rebranding of 100% Argan Oil, Whipped Body Butter & Sugar Scrub


  • The Original 100% Pure Organic Moisturizing Argan Oil — this extraordinary multitasker swiftly absorbs to deeply nourish dry skin, enhance firmness, minimize wrinkles, and bolster the skin's moisture barrier.



  • Additionally, Josie Maran introduces new 100% plant-based fragrances for the iconic Whipped Body Butter and Sugar Scrub. The enticing scents include Topless Tangerine, Bohemian Fig, Vanilla Vibezzz, and Always Nude (Unscented).



  • Whipped Argan Oil Body Butter ensures velvety-soft skin and a delightful fragrance. Meanwhile, the Sugar and Argan Oil Body Scrub offers gentle exfoliation and nourishment for a fresh, radiant complexion.


Coming soon! Launching on February 29 at josiemaran.com and sephora.com.

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