CoverGirl New Releases

COVERGIRL Lash Blast Showstopper Mascara is a new volumising mascara with a dual-material Double Take brush, in three shades plus a waterproof version. COVERGIRL announced it on Instagram on 22 October 2026 as "available to shop now." Ulta Beauty now sells 800 Hypnotic Black and the 820 Hypnotic Black waterproof version for $12.99 each.

Updated 26 October 2026: now at Ulta Beauty for $12.99 (800 Hypnotic Black and 820 Waterproof Hypnotic Black).

Release Date

COVERGIRL announced the Lash Blast Showstopper Mascara on 22 October 2026, and it was available at COVERGIRL's official Amazon store by 22 October. The brand hasn't published a separate launch-date statement. Beauty blog Durbin Rock reported the mascara as available on 20 October 2026. COVERGIRL added both the original and waterproof product pages to covergirl.com on 21 October 2026. Ulta Beauty listed both versions as new by 26 October 2026.

Price

• Ulta Beauty (US): $12.99 for 800 Hypnotic Black and $12.99 for 820 Waterproof Hypnotic Black
• Amazon, COVERGIRL store (US): $12.99 for 815 Black Plum (checked 22 October 2026; no price shown on 26 October)
• 805 Spotlight Brown: price not confirmed

covergirl.com doesn't show a price.

Shades

The Lash Blast Showstopper Mascara comes in three shades:

• 800 Hypnotic Black, listed by Ulta as a deep black
• 805 Spotlight Brown
• 815 Black Plum

The Lash Blast Showstopper Waterproof Mascara comes in one shade, 820 Hypnotic Black (deep black, per Ulta). COVERGIRL's before-and-after images show each shade on short, fine, curly and straight lashes.

Where to Buy

COVERGIRL doesn't sell the Lash Blast Showstopper Mascara directly but sells through retailers.

• US: Ulta Beauty – Lash Blast Showstopper Mascara (800 Hypnotic Black, $12.99); Ulta Beauty – Lash Blast Showstopper Waterproof Mascara (820 Hypnotic Black, $12.99); Amazon, COVERGIRL store (815 Black Plum); covergirl.com lists the Lash Blast Showstopper Mascara and the Waterproof Mascara. Durbin Rock names Target, but a Target listing is not confirmed.
• UK: Not yet confirmed
• Canada: Not yet confirmed
• Europe: Not yet confirmed
• Other markets: availability varies by region; more international stockists may be added.

Checked 26 October 2026: in stock at Ulta Beauty (800 Hypnotic Black, 820 Waterproof Hypnotic Black, $12.99 each); listed at COVERGIRL's Amazon store (815 Black Plum); Target and Walmart not confirmed.

What Makes the Lash Blast Showstopper Mascara Different?

• Double Take brush: COVERGIRL describes it as exclusive to this mascara. It's labelled "Double Act" on COVERGIRL's launch images. It combines molded and fiber bristles twisted 360°, which the brand says builds volume and helps beat clumps.
• Volume claim: COVERGIRL claims up to an 800% volume boost compared with bare lashes.
• Shade range: the original version comes in black, brown and plum. The waterproof version comes in one black shade.

The mascara joins COVERGIRL's earlier eye launches, including the COVERGIRL Eye Enhancer 3D Mascara. Other recent mascara releases include the florence by mills High Note Length + Lift Tubing Mascara and the Painted Mascara.

Formula and Packaging

• Lash Blast Showstopper Mascara: COVERGIRL lists panthenol (vitamin B5) as the key ingredient, and Ulta lists a Volume Conditioning Complex with peptides, castor oil and vitamin B5. The brand claims the vegan formula gives clump-free, flake-free and transfer-proof all-day wear. It comes in a 0.3 fl oz / 9 mL tube.
• Lash Blast Showstopper Waterproof Mascara: COVERGIRL lists a Volume Conditioning Complex of Myristoyl Pentapeptide-17 (a peptide), castor seed oil and panthenol. The brand makes the same wear claims as for the original, plus waterproof wear. It comes in a 0.3 fl oz / 9 mL tube.

Ulta lists the mascara as cruelty free, and Ulta and COVERGIRL say it is formulated without parabens, sulfates, phthalates and mineral oil. In its launch reel, COVERGIRL says the mascara is infused with peptide, castor oil and vitamin B5.

How to Apply

COVERGIRL says to start at the base of the lashes and wiggle the brush from root to tip. The brand recommends layering coats and twisting the brush to build volume.

Sources

• COVERGIRL product pages: Lash Blast Showstopper Mascara and Lash Blast Showstopper Waterproof Mascara
• COVERGIRL Instagram launch post, 22 October 2026
• Ulta Beauty product pages: Lash Blast Showstopper Mascara and Lash Blast Showstopper Waterproof Mascara, checked 26 October 2026
• Amazon, COVERGIRL official store listing
• Durbin Rock, 20 October 2026

Achieve 3D lashes from every angle with Covergirl's latest Eye Enhancer 3D Mascara.

Elevate your lashes with a 3D curl and lift without the need for a lash curler. The fiber brush envelops each lash from root to tip, capturing even the straightest lashes.

Formulated with haircare-inspired, plant-based keratin and lifting waxes, it ensures your lashes remain lifted and fanned-out throughout the day. Available in two shades.

This universal mascara caters to all lash types and offers up to 24 hours of wear, with transfer-proof, smudge-proof, and flake-free results.

Price: $10.49

Available now on ulta.com.

Covergirl introduces 12 new shades of Clean Makeup Foundation along with revamped packaging. Achieve a fresh, natural appearance with its lightweight, natural coverage.

This water-based foundation lets your skin breathe while ensuring you look flawless throughout the day. Fragrance-free. Non-comedogenic and dermatologically tested.

Instantly even out your skin tone with a soft-focus effect that refines and smooths.

Formulated for all-day wear to keep your skin hydrated. This formula suits all skin types.

Price: $8

Launching soon on covergirl.com.

Introducing the new Clean Lip Color from Covergirl - a creamy, luxurious lipstick crafted without any animal by-products and completely Carmine-free. Available in 8 shades.

Enjoy full coverage and long-lasting color in shades that flatter all skin tones. It boasts a satin finish and is free from smudging, bleeding, patchiness, or feathering.

Enriched with 3% naturally derived Squalane, along with Avocado and Aloe Butter, this lipstick offers all-day hydration while instantly filling, evening, and smoothing lip lines.

Price: $8.99

Available now on ulta.com.

Achieve effortless eyeshadow perfection with Covergirl's new Clean Eye Eyeshadow Color Sticks! This ultra-creamy formula delivers high-impact color in just one swipe.

With 12 universally flattering shimmer neutrals, these sticks provide versatility and buildable coverage for infinite eye looks, guaranteeing long-lasting wear.

Experience the ease of one-swipe application with the easy-glide round tip, providing seamless blending and a long-lasting, smudge-proof finish.

Say goodbye to creases and smears – these color sticks stay put without budging, fading, smearing, flaking, or transferring.

Price: $11.99

Discover now on ulta.com.

Covergirl introduces TruBlend Skin Enhancer Primers & Luminizers. These skincare-infused primers offer unique textures and benefits to address diverse skin needs.

They feature lightweight, breathable formulas that ensure even makeup application and long-lasting wear. Suitable for all skin types, including sensitive skin.

Sticky Grip Primer secures makeup, while Cashmere Calm Primer neutralizes colors. Gelly Opal Glow Luminizer and Gelly Bronze Glow Luminizer illuminate and enhance your glow.

Plush Plump Primer brightens and smoothens, while Velvet Blur Primer minimizes pores.

Price: $10 each

Arriving shortly on covergirl.com.

CoverGirl has just unveiled new additions to its product line - the Clean Fresh Brow Filler Pomade and Clean Fresh Brow Enhancer Gel.

• Clean Fresh Brow Filler Pomade, $12.99 - ultra-precise beveled triangular eyebrow pencil ensures foolproof, filled, and shaped brows that last all day. The creamy, highly pigmented tip glides effortlessly for a non-drying, blendable, matte soft finish.

• Clean Fresh Brow Enhancer, $12.99 - boasts a waxy gel formula that lifts, tames, and holds for fuller-looking brows that stay in place throughout the day. The flexible-hold, workable eyebrow gel wax dries down to a non-sticky and non-crunchy finish, creating feathered, texturized brows.

Both products will be available soon on ulta.com.

The new Simply Ageless Skin Perfector Essence Foundation has been unveiled by Covergirl. It is a vegan skincare makeup hybrid formulated with 0.5% bakuchiol, a plant-based retinol alternative that is ideal for sensitive skin.

The skin-plumping formula is designed to reduce the appearance of fine lines and wrinkles while enhancing skin firmness. Featuring Hydro Fresh Tint with Microdroplet Technology, this foundation incorporates pigmented capsules that blend evenly for a radiant bare-skin filter effect.

It is suitable for all skin types, including dry and sensitive skin. Additionally, the product is non-comedogenic, ensuring it does not clog pores. With 98% natural-origin ingredients, and formulated with 71% water, it boasts a clean, vegan formula free from parabens, sulfates, phthalates, and mineral oil.

Price: $21.49 each

Accessible from December 12th on covergirl.com and ulta.com.

Introducing the return of Covergirl's iconic Outlast Lip Stain, now with a vegan formula! Experience a non-drying, lightweight, and buildable lip stain available in 14 colors.

This transfer-proof formula is enriched with plant-based acacia tree extract.

Achieve instant, high-impact lip color with a satin stain finish. This kiss-proof lip stain by Covergirl stays put without transferring, providing hours of wear without the heavy feel.

Enjoy a weightless sensation, as it is up to 5X more lightweight than traditional lipstick. The application is a breeze with our precise pen-like applicator, ensuring a smooth glide in just one swipe.

Price: $9 each

Don't miss out on the opportunity to get your hands on the relaunched Outlast Lip Stain, available now on amazon.com.