Verdict: e.l.f.'s Hydrating Camo CC Cream SPF 30 is a full-coverage, dewy color-correcting foundation in 30 shades, aimed at people who want coverage and hydration from one tube. It launched in December 2023 at $15 and costs $16 on e.l.f.'s site today, with a 4.4 star rating from 2,926 reviews.
| Detail | Info |
|---|---|
| Brand | e.l.f. Cosmetics |
| Product | Hydrating Camo CC Cream SPF 30 |
| Release date | December 2023 |
| Price | $15 at launch (USD, 2023); $16 on e.l.f.'s product page as of September 21, 2026 |
| Availability | elfcosmetics.com (temporarily shown as unavailable on our check; see below) |
| Shades | 30, across fair, light, medium, tan, deep and rich, with warm, neutral and cool undertones |
| Coverage and finish | Full coverage, dewy |
| SPF | Broad spectrum SPF 30 |
Should You Buy It, and Who It Suits?
Buy it if:
- You want full coverage that still looks dewy instead of matte.
- You want a base that hydrates and plumps, as e.l.f. describes.
- You need a wide shade range, with three undertones in each depth.
Skip it if:
- You prefer a matte or skin-like sheer base.
- You plan to rely on it as your only sunscreen. Our take: SPF 30 in a foundation only protects if you apply as much as a sunscreen needs, which most people don't do with base makeup, so layer a dedicated sunscreen underneath.
How Many Shades Are There, and How Do You Pick One?
e.l.f. lists 30 shades in six depth groups (fair, light, medium, tan, deep, rich), each with warm, neutral and cool options. The product page has a "Find My Shade" tool and a "Try It On" feature. Our take: a three-undertone system is more useful than a plain numbered range, because a wrong undertone is the most common reason a foundation looks off.
What Does "CC Cream" Mean Here?
e.l.f. calls it a "color-correcting" foundation. In the original launch announcement, the brand said it gives flawless coverage and an enduring, radiant, dewy glow, while hydrating and plumping the skin.
What Is Confirmed, and What Is Not?
Confirmed: the price, shade count, coverage, SPF and rating come from e.l.f.'s current Camo Hydrating CC Cream page.
Not confirmed: when we checked, the shade selector showed "on vacay" with a back-in-stock notification option, so availability may vary by shade. The page also didn't list a size or a full ingredient list.
September 21, 2026 update: we re-checked the price, rating and shade information. The price is $1 above the 2023 launch price.
Quick Answers
Does it come in deep shades? Yes, e.l.f. lists deep and rich groups with all three undertones.
Is it vegan? The e.l.f. site presents the brand's products as vegan and cruelty-free; check the product page for the current label.
Which shade did you match to? Tell us in the comments.
