Fenty Beauty Hella Thicc Waterproof Mascara is a new waterproof version of the brand's Hella Thicc Volumizing Mascara, listed in the shade Cuz I'm Black. Amazon US has it on pre-order at $24.00 with a release date of 31 January 2027. Fenty Beauty has not yet announced the launch on its own site.
Updated 3 November 2026: Available for pre-order at Amazon US ($24.00). Not yet listed at fentybeauty.com, Sephora or Ulta.
Quick Facts
| Detail | Info |
|---|---|
| Brand | Fenty Beauty |
| Product | Hella Thicc Waterproof Mascara |
| Release date | 31 January 2027 (Amazon US listing; not announced by Fenty Beauty) |
| Price | $24.00 (US, Amazon pre-order) |
| Availability | Pre-order at Amazon US |
| Shade | Cuz I'm Black |
| Size | About 0.33 fl oz (from Amazon's unit price) |
| Packaging | Faceted black tube with a periwinkle-blue band |
When Will the Fenty Beauty Hella Thicc Waterproof Mascara Launch?
Fenty Beauty has not announced an official release date. On 2 November 2026, the spoiler blog Durbin Rock reported the launch. On 3 November 2026, Amazon US listed the mascara for pre-order with the note "This item will be released on January 31, 2027." This is the retailer's date, and it may change once Fenty Beauty confirms the launch.
Price
Amazon US lists the Hella Thicc Waterproof Mascara at $24.00, which works out to $72.73 per fluid ounce. That unit price puts the tube at about 0.33 fl oz.
For comparison, the original Hella Thicc Volumizing Mascara has these regular prices on fentybeauty.com:
- $22.00 for 10 mL
- $13.00 for the 6.5 mL mini
Both sizes are currently discounted to $16.50 and $9.75. Prices for the UK, Europe and other markets have not been announced.
Shades
Only one shade is listed so far: Cuz I'm Black. Fenty Beauty has not announced any other shades for the waterproof version. The original mascara comes in three shades: Cuz I'm Black, Let'z Be Blunt and Elec'Trip Blue.
Hella Thicc Volumizing Mascara vs Hella Thicc Waterproof Mascara
| Original | Waterproof | |
|---|---|---|
| Name | Hella Thicc Volumizing Mascara | Hella Thicc Waterproof Mascara |
| Price | $22.00 for 10 mL (fentybeauty.com) | $24.00 (Amazon US pre-order) |
| Size | 10 mL; 6.5 mL mini | About 0.33 fl oz (per Amazon unit price) |
| Shades | 3 | Cuz I'm Black |
| Tube | Black, name printed on the tube | Black, name on a periwinkle-blue band |
| Status | On sale | Pre-order; release listed 31 January 2027 |
Both use the same faceted black tube shape. The waterproof version adds a blue band, and so far it is listed in only one shade.
Where to Buy
- US: Amazon ($24.00, pre-order). Not yet listed at fentybeauty.com, Sephora or Ulta.
- UK: Not yet confirmed.
- International: Not yet confirmed (no listing yet in Europe, including Poland, or other markets).
Checked 3 November 2026: Pre-order at Amazon US. Sephora US lists only the original Hella Thicc Volumizing Mascara, Ulta's search shows no waterproof version, and fentybeauty.com doesn't list the waterproof version yet.
What Makes the Hella Thicc Waterproof Mascara Different?
- Waterproof format: It is a waterproof version of the existing Hella Thicc Volumizing Mascara.
- Blue-band packaging: The official packshot shows "FENTY BEAUTY" printed vertically on a periwinkle-blue brush-stroke band. Durbin Rock describes this band as the way to tell the two tubes apart.
- Single shade at launch: Cuz I'm Black is the only listed shade, compared with three shades for the original.
Formula and Packaging
- Waterproof formula: Fenty Beauty has not published the ingredients, wear time or brush details for the waterproof version.
- Original formula: For the Volumizing Mascara, the brand describes an "ultra-creamy, ultra-black formula" with "a tapered brush that coats and loads every lash for an effect that looks outrageous yet feels weightless."
- Original wear claims: According to Fenty Beauty, the original is sweat-, humidity- and transfer-resistant, as well as clean, vegan and gluten-free.
For other recent volumising launches, see the L'Oréal Paris Volume Liberté Mascara and the COVERGIRL Lash Blast Showstopper Mascara. For another recent Fenty Beauty release, see the Fenty Beauty Stunna Stix Soft-Glide Matte Lipstick. You can browse more launches in our makeup section.
Sources
- Fenty Beauty: Hella Thicc Volumizing Mascara product page (checked 3 November 2026)
- Amazon US: Fenty Beauty Hella Thicc Waterproof Mascara listing (checked 3 November 2026)
- Fenty Beauty official packshot of the waterproof tube
- Durbin Rock (2 November 2026)
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