point of view. Trace It Precision Sculpting Lip Liner: Price, Shades & Release Date

Point of view. Trace It Precision Sculpting Lip Liner, black marker pen with slanted tip, cap off, beside a mauve-pink swatch

Six Trace It lip liner pens in a grid, each with a swatch from light nude and pink to brown and deep plum

Four forearms from deep to fair skin swatched with six lines: Cashmere, Pink Champagne, Toasted Sienna and more

Cashmere soft beige-nude liner shown on three lip close-ups across skin tones, with a squiggle swatch

Pink Champagne rosy nude liner lining lips on three skin tones, beside a looping swatch on white

point of view.'s Trace It Precision Sculpting Lip Liner is a multi-effect lip marker with a slanted tip that lines, sculpts, diffuses and fills lips. The point of view. launch, listed by Sephora under POV Beauty by Mikayla Nogueira, costs $24 in the US and comes in six nude-to-mauve shades. It went on sale at Sephora US and Sephora Canada on 22 October 2026.

Updated 22 October 2026: listed at Sephora US ($24) and Sephora Canada (CA$34) as "New" and "Online Only"; listed on povbeauty.com, but shades are not yet available to buy there.

It follows the point of view. Holiday 2026 Gift Sets. Those include the amp (k)it sets, which pair a full-size contour it lip liner with two mini amp it.

Quick Facts

Detail	Info
Brand	point of view. (POV Beauty by Mikayla Nogueira)
Product	Trace It Precision Sculpting Lip Liner
Release date	22 October 2026 — Sephora US and Sephora Canada (online)
Price	$24 (US); CA$34 (Canada)
Availability	Sephora US and Canada online; povbeauty.com (listed)
Shades	6
Format	Lip marker with sculpted, slanted, flow-through tip
Wear claim	Up to 12 hours, transfer-resistant (brand)
Key ingredients	Hyaluronic acid, vitamin E

When Did the point of view. Trace It Lip Liner Launch?

The Trace It lip liner launched on 22 October 2026. On 20 October 2026, Sephora new-arrival accounts reported a 22 October launch date. On 21 October 2026 the product appeared on povbeauty.com, although the six shades were not yet available to buy there on 22 October. On 22 October 2026 it was listed at Sephora US and Sephora Canada as "New" and "Online Only". point of view.'s product page says it will also be in all US and select Canadian Sephora stores from 29 October 2026.

Price

US: $24 each at Sephora; $24 per shade on povbeauty.com
Canada: CA$34 at Sephora Canada
UK / Europe: no price announced

Shades

point of view. lists six shades:

cashmere: soft beige
pink champagne: pinky nude
toasted sienna: warm caramel nude
vintage mauve: rosy mauve
smoked walnut: neutral deep brown nude
dark truffle: cool blackened brown nude

The brand's images show each shade swatched on four lip tones, plus arm swatches of all six.

Where to Buy

US: point of view. ($24, listed); Sephora ($24; Sephora currently lists it as online only)
UK: Not yet confirmed
Canada: Sephora Canada (CA$34, currently online only)
Europe: Not yet confirmed
Other markets: availability varies by region; more international stockists may be added.

Checked 22 October 2026: listed at Sephora US ($24) and Sephora Canada (CA$34) as online only; listed at povbeauty.com with shades not yet available to buy.

What Makes the Trace It Lip Liner Different?

Two working sides in one tip: a precision point for borders and a flat side for filling and diffusing colour.
Liquid marker format: point of view.'s comparison graphic sets Trace It's saturated, ink-like formula, which sets after it glides on, against the brand's creamier contour it lip pencil.
Six-shade nude-to-mauve range: the range runs from a soft beige to a cool blackened brown.

Formula and Packaging

Formula: point of view. says LineLock™ Precision Wear Technology grips on contact. The brand says TraceFX™ Liquid Grip Complex gives intense colour with a flexible hold, and that hyaluronic acid helps it glide. Sephora also highlights vitamin E to nourish. The brand claims up to 12-hour, transfer- and smudge-resistant wear, and Sephora says the colour doesn't bleed or feather.
Testing and origin: according to point of view., the formula is dermatologist-tested, fragrance-free, cruelty-free and suitable for sensitive skin. It is made in Korea.
Packaging: the formula comes in a slim black marker with a black cap, printed with "point of view." and "trace it" in white.

The brand's directions say to shake the marker before use. On clean, dry lips, use the precision tip to define the border, then use the flat side to fill or diffuse colour inward. It can be worn alone or with gloss, balm or lipstick.

For more lip and face launches, browse our makeup section.