Chanel 31 Le Rouge Supreme Lip is a new five-shade lip balm line that, according to the Instagram beauty creator who shared the promo images, launches in October. It is described as a balm that combines makeup and lip care: sheer in one swipe, and buildable toward a lipstick-level colour payoff. Chanel has not yet announced pricing or an exact launch date, so here are the five shades, what the promo images show and what we think of the launch.
Chanel 31 Le Rouge Supreme Lip Quick Facts
| Detail | Info |
|---|---|
| Brand | Chanel |
| Product | 31 Le Rouge Supreme Lip |
| Release date | October (exact date not yet announced) |
| Price | Not yet announced |
| Availability | Not yet announced |
| Type | Tinted lip balm |
| Shades | 5 (Nos. 25 to 29) |
| Key ingredient | Gardenia oil (per the source) |
What Are the Chanel 31 Le Rouge Supreme Lip Shades?
The source lists five shades. The names below are as given there, and the official spellings are not yet confirmed.
| No. | Shade | Description | In the promo image |
|---|---|---|---|
| 25 | Le Beige de Chanel | Rose beige | Soft nude with a rosy tint |
| 26 | Le Rose | Bluish pink | Bright, cool-leaning pink |
| 27 | Le Bois de Rose | Deep rosewood | Muted dusty rose-brown |
| 28 | Le Rouge | Bright red | Vivid coral-leaning red |
| 29 | Le Gulna | Garnet | Deep berry-wine |
The last column is our own reading of the promo photos. Screens and lighting vary, so treat it as a guide until swatches appear.
What Is Chanel 31 Le Rouge Supreme Lip?
The name and shade numbering tie it to Chanel's existing 31 Le Rouge lipstick line, which Chanel's site lists with shades such as No. 20, No. 21 and No. 23. Each stick in the promo images has a debossed "31" on the bullet and sits in a faceted clear case with gold trim, echoing the glass-and-metal packaging Chanel describes for 31 Le Rouge, which is inspired by the mirrors on the Art Deco staircase at 31 rue Cambon. Our read is that Supreme Lip is a balm-format sibling of that lipstick, not a replacement for it.
How Does the Formula Wear?
The Instagram creator reports that a single swipe is sheer, that the colour becomes more vivid the more you layer it, and that it gets very close to a lipstick payoff. The formula is described as silky and smooth, with gardenia oil to moisturise the lips. Chanel lists gardenia oil as an exclusive ingredient in 31 Le Rouge, but we have not seen an official ingredient list for this balm.
Who Is It For?
Based on the description, it suits anyone who wants lip colour that can be worn sheer for daily use or built up for more colour, without a full-coverage lipstick. The neutral No. 25 and the deep No. 29 sit at opposite ends of the range, which gives the line a wider spread than five shades might suggest.
When Does Chanel 31 Le Rouge Supreme Lip Launch and How Much Is It?
The only timing given so far is October. Chanel has not announced an exact date, pricing or which markets will get it. Check the Chanel makeup page for official listings once it goes live.
We will update this article as soon as Chanel confirms the launch date, price, official shade names and availability.
