e.l.f. Brow Laminating Gel: Price, How to Use It & What 17,271 Reviews Say

e.l.f.'s Brow Laminating Gel is a clear-drying eyebrow gel that gives a brushed-up, laminated look, with e.l.f.'s "strongest hold yet" and no stiffness. It launched in May 2024 at $8 and is $9 on e.l.f.'s site today, rated 4.6 stars from 17,271 reviews.

How Do You Get the Laminated Brow Look?

e.l.f.'s own steps for the look are:

1. Use the spoolie end to coat your brow hairs with a small amount of gel.
2. Brush the hairs back and forth to spread the gel evenly.
3. Use the comb end to shape and lift the brows into place.

The formula goes on white and dries clear.

Our take: a small amount matters. Too much product is what causes stiffness and flaking on any brow gel, so start with less than you think you need.

What Makes It Different From a Regular Brow Gel?

The launch pitch was three things: a lightweight feel, a strong hold without stiffness, and a formula that resists water and flaking. The 3-in-1 applicator is the other selling point, because it lets you apply, comb and sculpt with one tool.

What Do the Reviews Say?

The product page shows 4.6 out of 5 from 17,271 reviews. That is the largest review count of the e.l.f. pages we checked today, and the score holds up at that scale.

Our take: because the gel is clear and the page lists no shades, it should work over any brow color.

Who Is It For?

Buy it if you want fluffy, lifted brows at home for under $10 and you like a strong hold.

Skip it if you want tinted color or a soft, natural brow, since this is a clear gel with a strong hold.

What Is Confirmed, and What Is Not?

Confirmed: price, rating, applicator and claims are from e.l.f.'s current product page.

Not confirmed: the page we read doesn't give a size. We haven't wear-tested the hold.

September 21, 2026 update: we re-checked the price and rating. The gel costs $1 more than at launch.

Have you tried it? Tell us how it holds in the comments.