Bobbi Brown's Vitamin Enriched Smoothing Serum is a two-in-one smoothing serum and glow essence made with niacinamide and vitamin C. It launched in January 2024 at $85, and Bobbi Brown says it delivers smoother, more even-toned skin in four weeks.
What Is in the Smoothing Serum?
The launch announcement says the serum has 10 potent skin-caring ingredients. Bobbi Brown highlights these in search-result descriptions of its page:
- Niacinamide (vitamin B3): for long-term hydration.
- Vitamin C: to help with dullness and skin-tone brightening over time.
- HydroGlow Fruit Complex and cactus flower: for long-term moisturization and a healthy-looking glow.
- Hyaluronic acid: a burst of lightweight moisture that helps plump fine dry lines.
How Do You Use It?
According to Bobbi Brown's directions, apply to clean, dry skin, avoiding the eye area, twice a day, morning and night. The brand says it also preps skin for makeup, and that pairing it with its Vitamin Enriched Face Base helps plump the skin and gives a smoother makeup application.
Should You Buy It?
Buy it if you want a niacinamide and vitamin C serum from a makeup brand and like the idea of a glow-focused finish.
Skip it if you want an inexpensive niacinamide or vitamin C serum. Our take: at $85, the price is the main question, and we can't verify what results the four-week claim is based on.
What Is Confirmed, and What Is Not?
Confirmed: the launch price, key claims and ingredient highlights are from Bobbi Brown's January 2024 announcement and its product description.
Not confirmed: the current price, size, and any study behind the four-week claim. Bobbi Brown's site returned an access error when we tried to open the page, so we couldn't read the full ingredient list or size.
September 21, 2026 update: we couldn't re-check Bobbi Brown's product page. Check the box or the brand's site for the full ingredient list and current price.
Have you tried it? Tell us your results in the comments.
