Enhance your lip routine with the upcoming Sheer Strength Lip Plumping Peptide Gloss by Thrive Causemetics.
Available in 10 dazzling high-shine shades, this gloss revitalizes your lips with a burst of peptide-infused hydration and a comfortable plumping effect—without any associated sting.
Mark your calendars for the launch on January 10, exclusively on thrivecausemetics.com!
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Huda Beauty is gearing up to introduce two new shades to the Faux Filter Color Corrector collection. The upcoming releases feature vibrant pink hues, with Cherry Blossom catering to fair skin tones and Lychee designed for deeper skin tones.
The Faux Filter Color Corrector is formulated to effortlessly correct, even, and brighten the undereye area, ensuring a crease-free, sweat-resistant, and transfer-proof finish.
Enriched with a brightening blend of active ingredients such as vitamin C and niacinamide, these correctors aim to soften pigmentation and illuminate the under-eye area.
Price: $30
Scheduled for release on January 10, you can find them on hudabeauty.com.
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The e.l.f. Every Day We Wear Pink Bundle is a $33, five-piece pink makeup set inspired by the Mean Girls movie, headlined by the Jelly Pop Dew Primer. e.l.f. released it in January 2024 to Beauty Squad members on elfcosmetics.com, and the name nods to the film's "On Wednesdays, we wear pink."
What Is in the Bundle?
e.l.f. lists five products:
According to Musings of a Muse, the set was customizable, letting shoppers choose their shades.
Is the Bundle Good Value?
Our take, using prices we recorded at launch: the Jelly Pop Dew Primer was $10, the Camo Liquid Blush $7, the Cream Glide Lip Liner $2 and the Glow Reviver Lip Oil $8, which adds up to $27 for four items. That leaves $6 of the $33 for the Liquid Metallic Eyeshadow. We don't have a launch price for the eyeshadow, so we can't confirm the saving. If it sold for $6 or more, the bundle cost no more than buying the five separately. Read the components in our own guides: Camo Liquid Blush, Cream Glide Lip Liner and Jelly Pop Dew Primer.
Who Was It For?
Buy it if you wanted the Jelly Pop Dew Primer (which e.l.f. only brings back occasionally) plus a coordinated pink look for eyes, lips and cheeks.
Skip it if you only wanted one of the products; each is sold separately.
What Is Confirmed, and What Is Not?
Confirmed: contents, $33 price, Mean Girls inspiration and limited-edition status come from e.l.f.'s January 2024 announcement.
Not confirmed: whether the bundle is still on sale, and the shade options in each product. We haven't re-checked current stock.
September 21, 2026 update: the bundle was a limited release, so we are treating it as a record of the January 2024 launch. Check e.l.f.'s site for any current pink bundle.
Did you pick this one up? Tell us which shades you chose in the comments.
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To honor the Lunar New Year, Sulwhasoo introduces a limited-edition First Care Activating Serum Lunar New Year that offers a contemporary twist on the traditional dragon design.
Sulwhasoo's best-selling serum, enhanced with precious ginseng, not only fortifies the skin barrier but also combats premature signs of aging. Incorporate it into your morning and evening routine for visibly healthy and youthful skin.
This serum provides hydration, reinforces the skin barrier, and tackles visible indications of premature aging.
Price: $140
Available Now for App Early Access at sephora.com.
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Achieve more with minimal effort with the new We’re Even Hydrating Longwear Concealer by FENTY BEAUTY. This makeup-skincare fusion effortlessly blends into your skin, delivering instant brightening, and concealment of dark circles.
With a spectrum of 50 buildable medium coverage shades, it imparts a natural, second-skin finish. The longwear formula stands resilient against creasing, fading, sweat, and humidity.
Hydration and brightening effects are immediate and last throughout the day, enhancing with regular use. Say goodbye to dark circles and puffiness as this concealer visibly improves them instantly and over 12 hours.
Price: $30
Launching on January 12, it will be available at fentybeauty.com and sephora.com.
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Westman Atelier has just released the Face Trace Contour Stick, a cult-favorite, now available in a mini version with all three shades.
This clean and creamy contour stick is crafted for sculpting and defining, producing subtle and chiseled cheekbones and jawlines.
Its intuitive trace-and-blend formula effortlessly integrates with other makeup, and it features soothing ingredients that shield the skin from environmental stressors.
Price: Original - $48, Mini - $26
Explore the collection now at westman-atelier.com.
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Tower 28 has just launched an exciting collection of products in collaboration with Kung Fu Panda 4 for Lunar New Year.
Available now for App Early Access at sephora.com.
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LAWLESS is gearing up to unveil the New Cherry Vanilla Collection, featuring a range of lip-enhancing products.
Don't miss out on this stunning new lineup! The Cherry Vanilla Collection will be available on January 5 on lawlessbeauty.com. ??
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e.l.f.'s Jelly Pop Dew Primer is a sticky, watermelon-scented gel primer that grips makeup and moisturizes skin. It returned in January 2024 for a limited time at $10, and it comes and goes: e.l.f.'s European site lists it at €12 and showed it out of stock when we checked.
What Does the Jelly Pop Dew Primer Do?
e.l.f. describes a sticky gel primer that smooths skin texture, grips makeup so it stays put, and moisturizes. The translucent formula is meant for all skin tones and has a refreshing watermelon scent.
Is It Back in Stock, and Where Can You Buy It?
Our take: this is a recurring limited-run product, not a permanent one. In January 2024 it was Beauty Squad-first and headed to Ulta, and e.l.f.'s Jelly Pop page describes it as a returning product. Check e.l.f.'s site and Ulta for the current status, and our Jelly Pop Collection post for the other pieces in the range.
What Is in the Formula?
The ingredient claims differ between sources, so we're showing both:
We can't tell whether the formula changed or the page simply highlights different ingredients, so check the packaging.
How Do Shoppers Rate It?
The European product page shows 4.8 stars from 542 reviews.
Should You Buy It?
Buy it if you like a gel primer that keeps makeup in place and you enjoy a fruity scent.
Skip it if you are sensitive to fragrance, since the watermelon scent is part of the product.
What Is Confirmed, and What Is Not?
Confirmed: the $10 price, limited-time return and retailer plan from the January 2024 announcement; the €12 price, rating, scent, key ingredients and out-of-stock status from e.l.f.'s European page.
Not confirmed: the current US price and stock, and the size.
September 21, 2026 update: the e.l.f. page we opened redirected to the brand's European site, so that is the listing we checked. The primer is still labeled a limited-time release.
Did you snag it? Tell us how it holds your makeup in the comments.
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