New Makeup Releases: Release Dates, Shades & Prices

Charlotte Tilbury's Pillow Talk Everyday Icons Gift Set is a limited-edition lip and cheek kit with Lip Cheat, Big Lip Plumpgasm and a mini Unreal Blush. It costs $52 in the US and £42 in the UK at charlottetilbury.com, Sephora, Selfridges and Space NK, and it was on sale on Charlotte Tilbury's US and UK sites by 1 October 2026. The kit is part of the Charlotte Tilbury Holiday Sets and comes with a mini velvet charm bag.

The brand's larger Pillow Talk holiday offering is the Charlotte Tilbury Pillow Talk Dreams Come True Gift Set, a $390 16-piece vanity case.

Updated 9 October 2026: The set is in stock at Charlotte Tilbury (US, UK, Canada, Australia, EU), Selfridges and Space NK, and listed at Sephora US and Sephora Canada. Because it's limited edition, stock can change quickly.

When Did the Charlotte Tilbury Pillow Talk Everyday Icons Gift Set Launch?

Charlotte Tilbury hasn't announced an official release date. The Holiday 2026 sets launched first on the Charlotte Tilbury app as early access, and the brand didn't publish a date for that stage. This set is one of the original 19 sets. It was on sale at charlottetilbury.com in the US and UK by 1 October 2026. By 9 October 2026 it was also listed at Sephora US and Sephora Canada (both tagged New), Selfridges and Space NK.

Price

• US: $52 (Charlotte Tilbury, "Worth $91"; Sephora, "$91.00 value")
• UK: £42 (Charlotte Tilbury, "Worth £72"; Selfridges names it "Set Worth £71"; Space NK)
• Canada: CA$70 (Sephora Canada lists a "$123.50 value")
• Australia: A$82 (worth A$137)
• Europe: €57 (worth €94)

The set costs $52 / £42, and Charlotte Tilbury says buying the items one by one would cost $91 / £72. There is no item-by-item breakdown, because the travel Lip Cheat and the kit-exclusive mini blush aren't sold on their own. For reference, the full-size Pillow Talk Big Lip Plumpgasm alone is listed at $37 (US) and £28 (UK) on Charlotte Tilbury's site.

This set is not to be confused with two cheaper Pillow Talk kits on Charlotte Tilbury's site:

• Pillow Talk Iconic Lip + Cheek Kit at $36 / £29. Selfridges lists it as "Pillow Talk Lip & Cheek Kit - Medium Worth £47".
• Pillow Talk Icons On The Go at $45 / £44.

Everyday Icons is the one with the kit-exclusive mini Unreal Blush in Pillow Talk and the mini velvet charm bag.

What's Inside

The kit has four items: three makeup products and a bag. Charlotte Tilbury lists these:

• Lip Cheat lip liner, travel size, in Pillow Talk (listed as Pillow Talk Original in the description and Pillow Talk Medium in the swatch chart)
• Pillow Talk Big Lip Plumpgasm lip gloss, full size, in Fair/Medium
• Mini Unreal Blush Healthy Glow Stick, a cream blush in a limited-edition, kit-exclusive Pillow Talk shade
• Pillow Talk Velvet Organiser Makeup Bag, a mini pink quilted keychain bag with a clip, measuring 15.1 cm wide x 8.3 cm high x 8.3 cm deep

The box prints the net contents as "3 g 0.10 oz, 0.8 g, Net 5.5 ml 0.18 fl. oz" but doesn't say which size belongs to which item.

Shades and Products

• Lip Cheat in Pillow Talk is Charlotte Tilbury's nude-pink liner.
• Big Lip Plumpgasm in Fair/Medium is the full-size gloss. We covered the formula in our earlier post on Charlotte Tilbury Pillow Talk Big Lip Plumpgasm.
• Pillow Talk Glow is the box name of the new blush shade, which the brand calls a "beautifying nude pink".

Charlotte Tilbury's arm swatches show all three shades on four skin tones.

Where to Buy

• US: Charlotte Tilbury ($52); Sephora ($52)
• UK: Charlotte Tilbury (£42); Selfridges (£42); Space NK (£42)
• Canada: Charlotte Tilbury (CA$70); Sephora Canada (CA$70)
• Australia: Charlotte Tilbury (A$82)
• Europe: Charlotte Tilbury EU and Germany (€57, available). It is also available on Charlotte Tilbury's France, Netherlands, Italy, Spain and Ireland sites.
• Poland: Not yet confirmed
• Other markets: availability varies by region.

Checked 9 October 2026:

• In stock at Charlotte Tilbury US, UK, CA, AU and EU sites, Selfridges and Space NK.
• Listed at Sephora US and Sephora Canada; stock not confirmed because Sephora blocks stock checks.
• Not found at Ulta or Nordstrom.

What Makes the Pillow Talk Everyday Icons Gift Set Different?

• The Unreal Blush Healthy Glow Stick shade is limited edition and exclusive to this kit.
• It comes with what Charlotte Tilbury calls an exclusive mini Pillow Talk keychain makeup bag.
• The set combines one full-size product with two travel/mini sizes across lips and cheeks.

Formula and Packaging

• Lip Cheat: Charlotte Tilbury says it is waterproof and smudge-proof and lasts up to 6 hours with no smudging.
• Big Lip Plumpgasm: The brand credits its "Plumpgasm Heat + Ice Technology" and says lips look 93% plumper instantly. It also says natural lips look 25% plumper in 2 weeks with daily use, tested on 33 people with twice-daily application. Key ingredients include sodium hyaluronate, capsicum frutescens resin, lupinus albus seed extract and vanillyl butyl ether.
• Unreal Blush Healthy Glow Stick: According to Charlotte Tilbury, it gives up to 24 hours of hydration and helps strengthen the skin barrier. The brand says the colour lasts up to 8 hours on cheeks and lips. Key ingredients include radish seed extract, hydrolyzed sodium hyaluronate, lupinus albus seed extract and sunflower seed oil.

How to Use

Charlotte Tilbury suggests lining the outer edge of the lips with Lip Cheat, then swiping Big Lip Plumpgasm over it. The blush is built up and blended with fingers or a brush.

Browse more Charlotte Tilbury launches and all makeup news.

Sources

• Charlotte Tilbury US and UK product pages
• Sephora US listing
• Selfridges listing
• Space NK listing

The Summer Fridays Lip Butter Balm Vault is a limited-edition holiday set of 18 full-size Lip Butter Balms in an exclusive vegan leather vanity case. Summer Fridays prices the set at $315 (US). It launches on 16 October 2026 at Sephora, Sephora Canada and SummerFridays.com, with first access in the Sephora App on 15 October 2026. Browse all Summer Fridays launches.

The Vault is part of Summer Fridays' holiday 2026 releases. The brand also launched the Summer Fridays The Holiday Trio 2026, which pairs the Sugar Plum and Mocha Bonbon Lip Butter Balms with a mini Jet Lag Mask, and the Summer Fridays Body Layering Set, a body care set.

Updated 9 October 2026: the set is listed on summerfridays.com at $315 but can't be bought yet (notify-me sign-up only). It isn't yet listed at Sephora US or Sephora Canada. Because it's limited edition, stock can change quickly.

Release Date

The Lip Butter Balm Vault launches on 16 October 2026 in three places:

• Sephora
• Sephora Canada
• SummerFridays.com

Sephora App users get first access on 15 October 2026. Summer Fridays' announcement also names Revolve and Sephora at Kohl's as stockists.

Price

• US price: the Vault costs $315 on summerfridays.com.
• Stated value: Summer Fridays puts the set's value at $477.
• Single balms: individual Lip Butter Balms cost $24 each on summerfridays.com.
• Canada price: not yet announced.

It's not to be confused with The Lip Butter Balm Minis, a cheaper set at $25 on summerfridays.com and Sephora US. The Minis set contains mini sizes, while the Vault contains full sizes.

What's Inside

Summer Fridays lists these contents:

• 18 full-size Lip Butter Balms, 15g / 0.5 oz each, one in each of the 18 flavours

- 9 core shades

- 9 limited-edition shades

• 1 limited-edition vegan leather vanity case (9.06 × 7.09 × 4.33 in), available only in this set

Lip Butter Balm Vault Shades

The descriptions below are Summer Fridays' own. Iced Coffee is one of the core shades, and we covered it in our Summer Fridays Lip Butter Balm Iced Coffee post.

Where to Buy

• US: Summer Fridays ($315). Sephora, Sephora at Kohl's and Revolve will stock it from 16 October 2026.
• UK: Not yet confirmed.
• Canada: Sephora Canada from 16 October 2026 (price not yet announced).
• Europe: Not yet confirmed.
• Other markets: Not yet confirmed.

Checked 9 October 2026: listed on summerfridays.com at $315 with a notify-me sign-up, not yet purchasable. It is not yet listed at Sephora US or Sephora Canada.

What Makes the Lip Butter Balm Vault Different?

• First full sizes of three shades: Peach Granita, Berry Sorbet and Sea Salt Caramel come in full size here for the first time. Summer Fridays says they were previously only available as minis and calls them community favourites.
• Every shade in one set: the set holds all 18 flavours, split evenly between nine core and nine limited-edition shades.
• Exclusive case: the vegan leather vanity case is available only in this set.

Formula and Packaging

• Lip Butter Balm: Summer Fridays says the formula is:

- vegan and cruelty-free

- formulated without gluten

- suitable for all skin types, including sensitive skin

The brand suggests using it when lips need extra hydration during the day, or as an overnight lip mask.

• Vanity case: a limited-edition vegan leather case measuring 9.06 × 7.09 × 4.33 in. Summer Fridays describes it as a set "to collect, treasure and share."

Sources

• Summer Fridays official site: The Lip Butter Balm Vault (checked 9 October 2026)
• Summer Fridays' launch announcement, as reposted on Instagram (9 October 2026)

Paula's Choice Pro-Collagen Peptide Plumping Gloss Balm Lip Treatment in Toasted Vanilla is a new shade with a sheer, warm-neutral tint and vanilla scent. It costs $24 (US) and is currently listed only on PaulasChoice.com in the US, where it was live by 9 October 2026. Europe got it first: Paula's Choice UK had the shade on sale by 27 September 2026.

Updated 9 October 2026: In stock at PaulasChoice.com (US) and listed at Paula's Choice UK, Germany, France, Netherlands and Poland.

The brand's seasonal sets are covered separately in our post on the Paula's Choice Holiday 2026 Skincare Kits.

When Did the Paula's Choice Toasted Vanilla Gloss Balm Launch?

Paula's Choice hasn't announced an official release date for Toasted Vanilla. These are the dated sightings:

• 27 September 2026: On sale at Paula's Choice UK. The earliest UK customer reviews of the shade carry this date.
• 9 October 2026: Live on PaulasChoice.com (US), marked "New."

Price

• US: $24 for 0.5 fl. oz., the same as the other US shades.
• UK: £26. It was £22.10 during a 15% promotion on 9 October 2026.
• Europe: price on site. The German, French, Dutch and Polish storefronts list it as new with a 15% promotion.

Shades

Toasted Vanilla joins two existing US shades of the Pro-Collagen Peptide Plumping Gloss Balm, each $24 / 0.5 fl. oz.:

• Toasted Vanilla (new): sheer, warm-neutral tint with a natural vanilla scent, per Paula's Choice.
• Sheer Pink: soft-pink hue that applies clear, with a natural vanilla scent.
• Deep Plum.

For another tinted peptide lip launch, see the rhode Peptide Lip Tint in Pretzel.

Where to Buy

• US: PaulasChoice.com ($24). The site says the product ships only within the U.S.
• UK: Paula's Choice UK (£26), listed as "Pro-Collagen Peptide Gloss Balm Lip Treatment."
• Europe: Paula's Choice Germany, France, Netherlands and Poland (price on site).
• Other markets: availability varies by region; more international stockists may be added.

Checked 9 October 2026: in stock at PaulasChoice.com (US); listed at Paula's Choice UK, Germany, France, Netherlands and Poland.

What Makes the Toasted Vanilla Gloss Balm Different?

• It is a warm-neutral tint, alongside the existing Sheer Pink and Deep Plum shades.
• It reached Europe before the US, with UK sales by 27 September 2026 and the US listing by 9 October 2026.
• In the US it is currently listed only on PaulasChoice.com and doesn't appear at other US retailers.

Formula and Packaging

• Formula: According to Paula's Choice, it is a non-sticky, "never tingly" lip treatment powered by 3x pro-collagen peptides. The brand names these as palmitoyl tripeptide-1, palmitoyl tripeptide-38 and tridecapeptide-1, plus shea butter, plum seed oil and sesame seed extract. The brand says it is "clinically proven to visibly boost lip volume, plump & smooth the look of lips for 24 hours after a single application." It also says tridecapeptide-1 visibly plumps lips in 15 minutes.
• Formula credentials: Paula's Choice lists it as gluten free, vegan and silicone free. The applicator has a silicone tip.
• Packaging: The component contains 40% PCR, per the brand.

The gloss balm has 277 reviews on PaulasChoice.com. It won three 2025 awards: Women's Health Beauty Awards Best Lip Gloss, Byrdie Sweat Awards Best Lip Balm, and Shop TODAY Mature Beauty Awards Best Peptide Lip Treatment. Browse more lip and face launches in our skincare section.

Sources

• Paula's Choice US product page, checked 9 October 2026
• Paula's Choice UK product page, including the earliest customer reviews of the shade
• Paula's Choice Germany, France, Netherlands and Poland product listings

The rhode Spot Case is a compact, mirrored carrying case for rhode's Spotwear hydrocolloid stickers that holds up to six sheets. It costs $16 in the US and went on sale at rhodeskin.com on 8 October 2026 as part of rhode's 8 October drop, alongside a new Strawberry Spotwear shape and The On-The-Go Set.

The brand's other seasonal launch is covered in our post on the rhode Holiday 2026 Pocket Pair Sets, Sugarmint Trio & Mini Bubble Bag.

Updated 9 October 2026: the Spot Case is in stock on rhodeskin.com in the US, UK, Canada, Australia, Europe and Poland. The On-The-Go Set, which includes the case, is sold out.

Release Date

The rhode Spot Case was listed on rhodeskin.com on 8 October 2026 as part of rhode's 8 October drop. rhode has not given a separate launch announcement date. The same drop added Spotwear in a new Strawberry shape ($16, 36 stickers per pouch). It joins rhode's Daisy, Bubble, Shroom, Jelly Bean and Curve Spotwear shapes, which launched in April 2026.

Price

rhode's regional storefronts list the Spot Case at these prices:

• US: $16
• UK: £16
• Canada: C$24
• Australia: A$28
• Europe (Germany, France, Ireland, Netherlands): €21
• Poland: 90 zł

rhode offers a discount when the case is bought together with Spotwear.

The case is also part of The On-The-Go Set ($102). That set contains Glazing Mist, Peptide Eye Prep, Peptide Lip Treatment, Spotwear and the Spot Case.

Where to Buy

• US: rhode ($16). Sephora does not currently list the Spot Case. Sephora US does sell Spotwear ($16).
• UK: rhode UK (£16)
• Canada: rhode Canada (C$24)
• Europe: rhode Europe (€21, in stock); rhode Poland (90 zł, in stock)
• Australia: rhode Australia (A$28)
• Other markets: availability varies by region; more international stockists may be added.

Checked 9 October 2026: in stock on rhodeskin.com in the US, UK, Canada, Australia, Europe and Poland; not listed at Sephora US.

What Makes the Spot Case Different?

• It is a storage accessory for spot patches, not a patch product, and it is sold separately from Spotwear.
• rhode describes it as mirrored, and the brand's photos show the lid's reflective inside.
• rhode says it can also hold small staples such as credit cards.

Design and Packaging

• Spot Case: rhode describes it as a compact, mirrored carrying case for spot care anywhere. It holds up to six sheets of Spotwear and measures 2.5" by 0.4" by 4".
• Spotwear: rhode says its 100% hydrocolloid stickers are clinically proven to minimise the look of spots. According to the brand, they help absorb excess oil and leave spots looking smaller, flatter and less red.

For related launches, see the Peach Slices Holiday 2026 collection at Ulta, which includes the Coquette Spot Dots patches, or browse more skincare news.

Sources

• rhode: Spot Case product page and regional storefronts
• rhode: Spotwear Strawberry product page
• rhode: The On-The-Go Set product page
• Sephora US: Spotwear listing

The GLOSSYBOX Christmas Collection 2026 includes three limited-edition gift sets: an Advent Calendar, a Christmas Stocking and a Christmas Cracker. GLOSSYBOX calls the collection its "Christmas Edits". The Beauty Wrapped Advent Calendar holds 26 products and costs £90, the Stocking holds 9 products for £35, and the Cracker holds 7 products for £25. All three are sold at glossybox.co.uk, with the calendar on sale by 29 September 2026.

The Christmas Edits also include the GLOSSYBOX Grooming Kit (£40), which we covered separately.

Updated 9 October 2026: all three sets are in stock at glossybox.co.uk, usually dispatched within 24 hours. Because they are limited edition, stock can change quickly.

When Did the GLOSSYBOX Christmas Collection 2026 Launch?

GLOSSYBOX hasn't announced an official release date for the collection. The first customer reviews of the Advent Calendar on glossybox.co.uk are dated 29 September 2026, so the calendar was on sale by then. On 9 October 2026, the Christmas Stocking and Christmas Cracker were listed as in stock but had no reviews yet.

Prices

• Advent Calendar: £90, or £75 for subscribers. GLOSSYBOX says non-subscribers save £15 by adding a subscription to their basket alongside the calendar.
• Christmas Stocking: £35, or £30 for subscribers.
• Christmas Cracker: £25, or £20 for subscribers.

Each set's value figure is GLOSSYBOX's own estimate of what the items would cost if bought separately. GLOSSYBOX doesn't publish a price for each item in the Advent Calendar.

What's Inside

• Beauty Wrapped Advent Calendar: 26 products
• Christmas Stocking: 9 products
• Christmas Cracker: 7 products

GLOSSYBOX doesn't publish item sizes, so no total size is given.

Products by Set

Advent Calendar. GLOSSYBOX lists these products:

Aveeno Skin Relief Moisturising Lotion; Huda Beauty Easy Blur Silicone-free Smoothing & Pore-minimising Primer; The Beauty Crop Oui Cherie Setting Mist; Anatomicals Merry Berry's Cranberry Stuffed Shower Gel; Made by Mitchell Lash Lacquer Mascara (Black); Spectrum Collections Perfect Blend 3 Piece Eye Set; Nails.INC Gimme Strength Nail Strengthener; Catrice Plumping Lip Liner (110 Stay Seductive); Doctors Formula Probiotic 12 Hour Day Protection Moisturiser; GLOSSYBOX Scented Candle (Wild Amberwood); So Eco Microfibre Hair Towel; Rodial Collagen Booster Drops; PATRICK TA Major Headlines Double-Take Cream and Powder Blush Duo (She's the Moment); Beauty Works Pearl Nourishing Conditioner; We Are Paradoxx Pro-Density Anti-Breakage Hair Repair Mask; GLOSSYBOX Eyelash Curler; MUA Makeup Academy Hydra Juice Peptide Lip Oil (Heartfelt Hun); Avant Skincare Antioxidising Micro-Algae Eye Protect Serum; 19/99 Beauty Cream Highlight Stick (Miele); helloSKIN Bio-Collagen Treatment Mask; Beauty Works Pearl Nourishing Shampoo; Medik8 Hydr8 B5 Intense; Delilah Eye Line Longwear Retractable Pencil (Twig); BEAUTYPRO Warming Eye Mask; Commodity Milk Orchid Expressive; Gem Fragrance Mist for Body & Hair (Coconut Vanilla).

Christmas Stocking: Rituals The Ritual of Sakura Body Scrub; Huda Beauty Faux Filler Jelly Oil (Juicy Pink Lady); Elemis Pro-Collagen Marine Cream SPF 30; The Retreat Clarifying Hand & Body Wash; Floral Street Arizona Bloom EDP; ROLA SKIN Ultra Hydrating Glow Sheet Mask; The Beauty Crop Glow Milk Liquid Highlighter (Bubbly); Rose & Caramel Purity Reset 4-in-1 Self Tan Removing Gloves; MUA Makeup Academy Pro/Base Primer Oil with Gold Flakes.

Christmas Cracker: VIEVE Poutder Lip Mousse (Miss Figgy); BEAUTYPRO Eye Therapy Under Eye Masks; Sculpted by Aimee LashLift Mascara (Ultra-Black); Revlon Glimmer Lip Treat + Mask (Candy Cane); Kanzen Skincare Hyposhot Wand; Morphe Cheek Thrills Multi-Finish Face Trio (Sunset Swim); Valentino Born in Roma Donna Eau de Parfum.

Where to Buy

• US: Not sold. glossybox.com shows the same listings, but prices them in GBP only.
• UK: GLOSSYBOX UK sells the Advent Calendar (£90), the Christmas Stocking (£35) and the Christmas Cracker (£25). Subscriber prices require an active GLOSSYBOX subscription.
• Europe: Not yet confirmed. glossybox.ie and glossybox.de don't list the sets.
• Other markets: Availability varies by region; more international stockists may be added.

Checked 9 October 2026: all three sets were in stock at glossybox.co.uk.

For other advent calendars this season, see the Perricone MD 8 Days of Icons Advent Calendar 2026. For a high-street gift set, see the Boots x e.l.f. Beauty Icons Gift Set.

What Makes the GLOSSYBOX Christmas Collection 2026 Different?

• Three formats at three price points: a 26-product calendar (£90), a 9-product stocking (£35) and a 7-product cracker (£25).
• GLOSSYBOX's own-brand items: the calendar includes a GLOSSYBOX Scented Candle (Wild Amberwood) and a GLOSSYBOX Eyelash Curler alongside the third-party brands.
• Festive packaging: the calendar comes in a pink box with bow-designed doors, the stocking is pink with a GLOSSYBOX cuff, and the third set is shaped as a Christmas cracker.

Formula and Packaging Highlights

• GLOSSYBOX Scented Candle: GLOSSYBOX lists a blend of 20% bean wax, 70% palm wax and 7% coconut wax, with 3% Baltic Amber fragrance.
• GLOSSYBOX Eyelash Curler: listed as carbon steel with a rubber pad.
• Kanzen Skincare Hyposhot Wand: GLOSSYBOX lists water, sodium chloride and 0.03% hypochlorous acid.
• BEAUTYPRO Eye Therapy Under Eye Masks: the ingredient list includes hydrolysed collagen, aloe and retinyl palmitate.
• Labelling: GLOSSYBOX marks many items across the three sets as vegan on its product pages.

Browse more launches in beauty news.

Sources

• GLOSSYBOX UK: 2026 Advent Calendar product page
• GLOSSYBOX UK: Christmas Stocking product page
• GLOSSYBOX UK: Christmas Cracker product page
• GLOSSYBOX UK: Christmas Edits page
• GLOSSYBOX on Instagram (Christmas Collection 2026 post)

The Boots x e.l.f. Cosmetics Beauty Icons Gift Set is a makeup set of eight full-size e.l.f. products packed in a black quilted puffer makeup bag. It was reported at £35 (worth £84, per the listing as reported on Instagram) and was on sale at Boots UK by 9 October 2026. It is the latest set in Boots' 2026 Beauty Icons gift set series.

e.l.f.'s own holiday 2026 advent calendar is the e.l.f. Express Your E.L.F. 24-Day Advent Calendar, with 24 products for $95 / £92.

It follows the Boots x Bubble Beauty Icons Gift Set 2026, an earlier set in the same Boots Beauty Icons series.

Updated 9 October 2026: Reported available now at Boots UK. The Boots listing could not be read automatically, so the price shown here is as reported.

When Did the Boots x e.l.f. Beauty Icons Gift Set Launch?

Neither Boots nor e.l.f. has announced an official release date. A UK beauty-box Instagram account reported the set as "available now" at Boots on 9 October 2026 and called it "this week's Icon set" in the Beauty Icons series.

Price

The set was reported at £35, and the listing as reported on Instagram puts its value at £84. Boots' product page blocked automated reading, so we could not confirm the price or the "worth" figure directly. Check the current price on Boots before buying.

What's Inside

The packs shown in Boots' product images confirm these 8 full-size products, plus a bag:

1. e.l.f. Power Grip Matte Primer
2. e.l.f. Glow Reviver Melting Lip Balm in Vanilla Toffee
3. e.l.f. SKIN Holy Hydration! Thirst Burst Drops
4. e.l.f. SKIN Suntouchable! All Set For Sun SPF 30
5. e.l.f. Lash 'N Roll Mascara
6. An e.l.f. blush tint (shade not named on the images)
7. An e.l.f. clear brow laminating gel (name not shown)
8. e.l.f. High Points Highlighter brush

The bag is a black quilted puffer makeup bag with a turquoise zip.

The set breaks down as follows:

• Six makeup products: primer, lip balm, mascara, blush tint, brow gel and highlighter brush.
• Two e.l.f. SKIN products: the drops and the SPF.

Item sizes have not been published, so we have not given a total.

Products and Formats

• Power Grip Matte Primer: a matte primer from e.l.f.'s Power Grip range, which also includes the e.l.f. Power Grip Gold Drip Duo.
• Glow Reviver Melting Lip Balm: included in the shade Vanilla Toffee. e.l.f.'s most recent balm launch is the e.l.f. Squeeze Me Flavor Flashback Lip Balm.
• Holy Hydration! Thirst Burst Drops: the pack text describes the drops as "dewy" and "brightening".
• Suntouchable! All Set For Sun SPF 30: the pack describes it as sun protection and a setting spray in one.
• Blush tint: a red-toned liquid tint.
• Brow laminating gel: a clear gel.
• High Points Highlighter brush: a makeup brush designed for highlighter.

Where to Buy

• US: Not sold. Boots trades in the UK and Ireland only.
• UK: Boots, reported at £35. Boots currently lists it as an exclusive collaboration.
• International: Not yet confirmed.
• Other markets: Availability varies by region; more international stockists may be added.

Checked 9 October 2026: The Boots listing could not be read automatically; the price is as reported.

What Makes the Boots x e.l.f. Beauty Icons Gift Set Different?

• The bag's sleeve reads "e.l.f. eyes.lips.face. ♥ Boots — Exclusive Collaboration".
• It combines makeup with two e.l.f. SKIN products, including an SPF 30 setting spray.
• It is part of Boots' Beauty Icons series rather than a standalone e.l.f. holiday set.

You can browse more gift sets and launches in our makeup section.

Sources

• Boots product page (product 10399307)
• Boots product images (product 10399307)
• Instagram post on the Boots x e.l.f. Beauty Icons Set, 9 October 2026

Dolce&Gabbana Velvet Amber Sage Eau de Parfum is a new ambery aromatic fragrance built around clary sage, amber, praline and roasted tonka bean. The 100 ml perfume costs $345 at dolcegabbana.com and $355 at Sephora US, and launches worldwide in October 2026. It is the latest addition to the Dolce&Gabbana Velvet Collection, the brand's Made in Italy line of fragrances presented "embroidered on lush velvet."

Updated 9 October 2026: in stock at dolcegabbana.com (US, UK, EU); listed at Sephora US and Sephora Canada.

It arrives in the same season as the Dolce&Gabbana By Man & By Woman Re-Edition, the brand's relaunch of two of its earlier fragrances.

Release Date

Dolce&Gabbana's press release, published by Fragrantica on 21 September 2026, states that Velvet Amber Sage will launch online and in Dolce&Gabbana boutiques worldwide in October 2026, with Sephora.com and Macy's also named as stockists. Dolce&Gabbana announced "the new #DGVelvet Amber Sage" on Instagram on 9 October 2026. On the same day, it was in stock on the brand's US, UK and EU sites and listed as "New" at Sephora US.

Price

• US: $345 at dolcegabbana.com; $355 at Sephora US (the price quoted in the press release)
• UK: £281 at dolcegabbana.com UK
• Europe: €330 at the dolcegabbana.com EU storefront
• Canada: C$365 at Sephora Canada

The brand's US site currently lists it $10 below Sephora. The 100 ml Eau de Parfum is the only size.

Dolce&Gabbana Velvet Amber Sage Fragrance Notes

Dolce&Gabbana lists the following pyramid:

• Top: Clary Sage Absolute, Praline
• Heart: Cinnamon Bark Essence, roasted Tonka Bean Absolute
• Base: Amber, Cedarwood Essence

What Does Dolce&Gabbana Velvet Amber Sage Smell Like?

Based on the official notes, the perfume opens on herbal clary sage paired with praline, which the brand describes as "a subtle gourmand sweetness." Cinnamon bark and roasted tonka bean form the heart. Amber and cedarwood make up the base.

Dolce&Gabbana calls the scent "mysterious and captivating," built on "a refined tension between golden warmth and aromatic depth." The brand says it was inspired by sage, a Mediterranean herb treasured since ancient Roman times. According to the brand, it is "an irresistibly opulent creation, where ambery warmth, spices, and green aromatics merge into a trail of refined sensuality."

Tonka also headlines this season's Byredo Havana Tonka Extrait de Parfum.

Where to Buy

• US: Dolce&Gabbana ($345), Sephora ($355), Macy's (listed), Saks Fifth Avenue (listed)
• UK: Dolce&Gabbana UK (£281). Harrods and Selfridges do not list it yet.
• Canada: Sephora Canada (C$365, listed as "New")
• Europe: Dolce&Gabbana EU (€330, in stock; serves Poland, Italy, France, Germany and other countries). Notino Poland does not list it yet.
• Other markets: availability varies by region; more international stockists may be added.

Checked 9 October 2026: in stock at dolcegabbana.com (US, UK, EU); listed at Sephora US and Sephora Canada.

What Makes the Velvet Amber Sage Different?

• It is built on contrast: Dolce&Gabbana pairs aromatic clary sage with amber.
• Praline is listed in the top notes, which the brand describes as a gourmand touch.
• It joins the Velvet Collection, Dolce&Gabbana's exclusive Made in Italy line, in a single 100 ml size.

Formula and Packaging

• Eau de Parfum: created by perfumer Jordi Fernandez exclusively for Dolce&Gabbana. The brand names Clary Sage Absolute, Cinnamon Bark Essence, roasted Tonka Bean Absolute and Cedarwood Essence among its materials.
• Bottle: the Velvet Collection's dark amber-brown glass flacon with a gold plaque reading "DOLCE&GABBANA VELVET AMBER SAGE." The gold velvet-textured cap is engraved "Dolce&Gabbana Est. 1985." It comes in a black velvet box.
• Campaign images: the brand's visuals show a chunk of amber resin with sage leaves over dark water, plus a group shot of the Velvet Collection bottles with Amber Sage in the centre.

Browse more new launches in our fragrance releases.

Sources

• Dolce&Gabbana Velvet Amber Sage product page
• Dolce&Gabbana press release, via Fragrantica
• Sephora US listing
• Dolce&Gabbana Beauty Instagram post, 9 October 2026

The e.l.f. Squeeze Me Flavor Flashback Lip Balm is a limited-edition series of five sheer-tint, flavoured lip balms, each with a matching charm. e.l.f. Cosmetics sells each balm separately for $5 on elfcosmetics.com, where all five shades went live on 8 October 2026.

This season, e.l.f. has also released the e.l.f. POP Spicy Bundt Nice Tromsø Collection, a holiday body mist and body care collection.

Updated 9 October 2026: all five shades are in stock on elfcosmetics.com, and Fruit Punch Pouch is in stock on elfcosmetics.co.uk. Because it's limited edition, stock can change quickly.

When Did the e.l.f. Squeeze Me Flavor Flashback Lip Balms Launch?

e.l.f. hasn't announced an official release date. All five shades went live on elfcosmetics.com in the US on 8 October 2026. Fruit Punch Pouch went live on elfcosmetics.co.uk on the same day, 8 October 2026.

Price

• US: $5 per balm on elfcosmetics.com. e.l.f. markets it as a "$5 stocking stuffer" for nostalgia lovers.
• UK: £5 on elfcosmetics.co.uk, where the product is listed as "Squeeze Me Flavour Flashback Lip Balm".

The Five Flavours

Each balm is based on a throwback snack and comes with its own charm attached to the tube. According to e.l.f., the five shades are:

• Fruity O's: green, with a rainbow fruit cereal flavour and a cherry charm.
• Milk Carton: white, inspired by mini milk cartons, with a milk-carton charm.
• Mall Pretzel: brown, inspired by mall pretzels.
• Fruit Punch Pouch: red, with a juicy tropical punch flavour and a pineapple charm.
• Banana Candy: yellow, with a banana candy flavour and a banana charm.

Where to Buy

• US: elfcosmetics.com: Fruity O's, Milk Carton, Mall Pretzel, Fruit Punch Pouch, Banana Candy ($5 each)
• UK: elfcosmetics.co.uk: Fruit Punch Pouch (£5). The other four flavours are not yet listed.
• Canada: Not yet confirmed
• Europe: Not yet confirmed
• Other markets: availability varies by region; more international stockists may be added.

Checked 9 October 2026: all five shades are in stock on elfcosmetics.com, and Fruit Punch Pouch is in stock on elfcosmetics.co.uk. Other retailers haven't listed it yet.

Both versions use the same squeeze-tube format at the same US price. The Flavor Flashback edition changes the flavours to a snack-nostalgia theme and adds a matching charm to each tube.

e.l.f. also sells the Squeeze Me More Lip Balm Duos for $9, which we covered in our post on the e.l.f. Squeeze Me More Lip Balm Duo.

What Makes the Squeeze Me Flavor Flashback Lip Balm Different?

• Each of the five flavours is based on a specific throwback snack, from rainbow fruit cereal to mall pretzels.
• Each tube comes with its own matching charm.
• It is a limited-edition run within e.l.f.'s permanent Squeeze Me Lip Balm range.

Lip balms with attached accessories are a theme this season. The Party of You Coat Check Lip Balm & Puffer Coat Keychain Sets pair a balm with a keychain.

Formula and Packaging

• Key ingredients: e.l.f. lists hyaluronic acid, shea butter, goji berry extract, squalane and glycerin. The brand says the lightweight balm hydrates and nourishes lips with a sheer tint, and that it is 100% vegan and cruelty-free.
• Format: The balm comes in a squeeze tube with a slanted-tip applicator, which e.l.f. describes as pocket-sized and mess-free.

Browse more lip and face launches in our makeup section.

Sources

• e.l.f. Cosmetics US product pages (elfcosmetics.com), all five shades, including e.l.f.'s product info graphics
• e.l.f. Cosmetics UK product page (elfcosmetics.co.uk), Fruit Punch Pouch

MERIT New Wave L'Extrait de Parfum is the brand's second perfume, an amber built on pink pepper, a honey floral heart, benzoin and oakwood. MERIT launches it on 22 October 2026 on meritbeauty.com at $92 for 30 ml, with a $34 travel spray, and it arrives two years after Retrospect L'Extrait de Parfum (2024).

MERIT's other launch this season is MERIT The Archival Set, and the MERIT x ERDEM limited-edition collection includes a Retrospect Soap Trio.

Updated 9 October 2026: New Wave is listed at Sephora US and Sephora Canada ahead of the brand-site launch. meritbeauty.com currently offers only a free sample sign-up.

Release Date

MERIT launches New Wave L'Extrait de Parfum direct-to-consumer on 22 October 2026, according to WWD. Elle UK and Who What Wear UK give the same date. Since 22 September 2026, meritbeauty.com has offered a free 2 ml sample sign-up. The full size isn't on the brand site yet. Sephora US and Sephora Canada already list the perfume as "New" ahead of the official launch.

Price

• US: $92 (30 ml), $34 (9 ml travel spray) at Sephora US
• Canada: C$125 (30 ml), C$46 (9 ml travel spray) at Sephora Canada
• UK: £79 (30 ml). The UK price for the travel size hasn't been announced.
• Europe: Not yet confirmed

MERIT New Wave Fragrance Notes

MERIT's official pyramid:

• Top: pink pepper, angelica seed
• Heart: orange flower, ylang ylang, honey floral accord
• Base: benzoin, labdanum, olibanum, patchouli heart, ambrarome, ambroxan, musk, cypriol, vetiver, tobacco accord, cedarwood heart, oakwood, vanilla bean, tonka bean

Sephora classifies it as Florals / Warm Florals and lists four key notes: pink pepper, honeyed floral, benzoin and oakwood.

What Does MERIT New Wave Smell Like?

Based on the official notes, the scent moves through three stages:

• Opening: spicy pink pepper and green angelica seed.
• Heart: orange flower and ylang ylang, with a honey accord.
• Base: resins, incense, woods, tobacco and vanilla.

MERIT describes it as moving "from bright and optimistic to warm, sensual and deeply magnetic." Master perfumer Dominique Ropion says he wanted "to capture the spirit of classical amber compositions, such as Ambre 83, while reinterpreting them for today."

According to Cosmetics Business, the brand calls it an "unconventional amber" with no citrus-led opening, no powdery florals and no aldehydes. Perfumer Meabh McCurtin told Elle UK that the oakwood is upcycled from offcuts left over from making wine and spirit barrels.

Both are extraits in wave-shaped bottles from the same design family. New Wave swaps Retrospect's soft musk profile for an amber structure and doesn't come in a 60 ml size.

Where to Buy

• US: meritbeauty.com from 22 October 2026. Also listed at Sephora: 30 ml ($92) and 9 ml travel spray ($34).
• UK: £79 from 22 October 2026 on MERIT's UK site and at retailers. MERIT hasn't named the UK retailers yet.
• International: Canada: Sephora Canada 30 ml (C$125) and 9 ml travel spray (C$46).
• Europe: Not yet confirmed.
• Other markets: Availability varies by region, and more international stockists may be added.

Checked 9 October 2026: listed at Sephora US and Sephora Canada; not yet on meritbeauty.com (sample sign-up only); not listed at Space NK or Cult Beauty.

What Makes the MERIT New Wave Perfume Different?

• Two generations of perfumers: it was co-created by Dominique Ropion and Meabh McCurtin.
• A reworked classic structure: it is built on the Ambre 83 amber structure but leaves out citrus, powdery florals and aldehydes, per Cosmetics Business.
• A standalone scent, not a flanker: MERIT says it set out to create separate perfumes rather than variations on Retrospect. CEO Philippe Pinatel told WWD that Retrospect is MERIT's number five SKU.

Packaging

• New Wave L'Extrait de Parfum: a custom glass bottle that MERIT says is inspired by surrealist art and designed to suggest the movement of a wave. The idea came from a team visit to the Musée Picasso in Paris. It holds gold-toned juice and has a silver pebble cap.

For more launches, browse all fragrance releases. They include another extrait this season, L'Artisan Parfumeur Abyssae L'Extrait.

Sources

• MERIT press release (Redgert Comms, Benelux)
• Sephora US product listing
• WWD
• Cosmetics Business
• Who What Wear UK
• Elle UK