New Makeup Releases: Release Dates, Shades & Prices

Introducing the new Melting Touch Lip Balm by ICONIC LONDON - your ultimate lip care companion. This lip balm offers unparalleled hydration, a kissable shine, and a luxuriously soft plumpness for your lips. Enriched with nourishing ingredients, the clever formula not only provides a glossy and sheer wash of color but also ensures your lips stay moisturized and gorgeous.

Melting Touch Lip Balm is a true multi-tasker that effortlessly melts onto your lips, delivering a balmy and luscious blend of color and moisture with a satiny texture. It's incredibly easy to wear and apply, making it your go-to beauty balm.

Available in five pretty shades, including:

• Undone: The sheerest pinky nude
• Strapless: A nude with pink undertones, perfect for daily wear
• Love Language: A peachy-toned nude, ideal for everyday use
• In The Nude: A deeper brown-toned nude, perfect for a bolder look
• Sitting Pretty: A deep nude with beautiful rose undertones

Price: $22

Shop now at iconiclondoninc.com.

The new Cream Highlight and Contour Stick by 19/99 Beauty has been officially launched. Both the Cream Highlight and Contour Stick offer versatility and a flawless finish, making them essential additions to any makeup routine.

The CREAM HIGHLIGHT STICK is crafted using ultra-fine pearl, resulting in a dewy and radiant finish that naturally captures light on the face. This creamy highlighter provides a glowing radiance without the heaviness of excessive sparkle. Its smooth texture effortlessly glides onto the skin, blending seamlessly to achieve a luminous and skin-like finish. Moreover, it is formulated to suit various skin textures and tones without settling into pores or fine lines.

Available shades include:

• PERLA, a neutral-toned pink
• MIELE, a golden-nectar hue.

The CREAM CONTOUR STICK is exceptionally creamy, blendable, and buildable, making it suitable for a wide range of skin tones. It serves a dual purpose, allowing users to create soft shadows or apply it as a bronzer to add warmth to their faces. Like the highlighter, the contour stick features a super creamy texture that applies effortlessly and blends seamlessly for a natural-looking finish. The formula is thoughtfully designed to adapt to different skin textures and tones, ensuring it doesn't settle into pores or fine lines

Available shades include:

• TEA, a warm-toned medium brown, is ideal for fair to medium skin tones
• KAVE, a neutral deep-brown shade, suits medium-deep to deep skin tones.

Price: $34

The Cream Highlight and Contour Stick is now available at 1999beauty.com. Shop now!

Kosas is preparing to introduce the latest addition to its product lineup, the Brow Pop Nano Ultra-Fine Detailing + Feathering Eyebrow Pencil. This long-wear pencil, measuring just one millimeter in size, is designed for ultra-precise application, allowing you to achieve the finest, hair-like details for a soft and natural look. By delicately flicking the tiny tip, you can create a feathery effect that enhances the natural appearance of your eyebrows.

The product will be offered in six shades:

• Taupe
• Soft Brown
• Medium Brown
• Dark Brown
• Brown Black
• Black.

The pencil contains the perfect balance of pigment and waxiness, ensuring it's firm enough to create hair-like strokes that remain in place throughout the day. Additionally, this eyebrow pencil boasts a clean, vegan, and hypoallergenic formula, making it suitable for a wide range of users.

Price: $22

Mark your calendars! The Brow Pop Nano Ultra-Fine Detailing + Feathering Eyebrow Pencil will be available for purchase on August 3rd, exclusively at Sephora.com

Introducing the latest launch from TATCHA: the Indigo Cleansing Balm. A fragrance-free, buttery-soft balm infused with Japanese indigo that gently cleanses and removes makeup while strengthening the skin's barrier function from the beginning of your ritual.

Its texture shifts from a soft and cushiony balm to a silky oil upon application, effortlessly dissolving the impurities of the day, including dirt, oil, and waterproof makeup. Moreover, it goes beyond just cleansing; this formula is enriched with Japanese indigo, renowned for its soothing properties. As the balm cleanses, it visibly calms the skin, and by replenishing the moisture barrier, it leaves the complexion smooth and comforted.

The Indigo Cleansing Balm's efficacy lies in its cleansing lipids, which work gently but effectively to remove long-wear makeup, waterproof mascara, and daily buildup. The beauty of these cleansing lipids is that they rinse off completely, leaving no greasy residue behind.

Price: $38

The cleansing balm is now available for purchase on both tatcha.com and Sephora.com.

Prada Beauty launched its first-ever makeup line in summer 2023, alongside a revived skincare range. It went on sale at Harrods and Selfridges in the UK and on prada-beauty.com from August 1, 2023. The launch covered lipsticks, eyeshadow palettes, a foundation, a tinted lip balm, brushes and a three-step skincare routine, most of it in refillable packaging.

What Was in the Prada Beauty Makeup Launch?

• Monochrome lipsticks: 26 shades in total, split into two all-matte formulas. Hyper Matte is embossed with a Saffiano leather texture and Soft Matte with Prada's Re-Nylon texture. Each has 13 shades, per Grazia's launch review.
• Dimensions eyeshadow palettes: six palettes, each inspired by a Prada archive print. Every palette pairs three fairly neutral shades with one bold accent (canary yellow, red or purple, for example) across satin, soft matte, hyper matte and "meta foil" finishes.
• Reveal Skin Optimizing Foundation: 33 shades with what Prada calls IRL (In-Real-Life) micro-filter technology for a soft-focus, demi-matte finish, plus niacinamide and vitamin E.
• Lip balm in Prada's signature mint green, and an edit of ten brushes and tools.

Correction: our original 2023 post said each palette held three shades and that there were 13 lipsticks. Launch coverage from The Glossary and Grazia shows four shades per palette and 26 lipsticks (13 per formula).

What Is Prada Augmented Skin?

The skincare side has three products meant for day and night use: The Cleanser & Makeup Remover (£85), The Serum – Face & Eye (£315) and The Cream – Day & Night (£275). Prada says they are built on "Adapto.gn Smart Technology", a complex of adaptogens from 15 rare plants, combined with proxylane, hyaluronic acid, vitamin CG and ceramides. Grazia reports the cream contains 18% proxylane, 2% vitamin CG and 0.2% ceramides.

How Was the Collection Designed?

Alexander built the shade range with digital artist Ines Alpha, testing colors on Prada avatars in many skin tones. According to The Glossary, the team also drew on Prada's archive of 27,000 fabrics and prints. Most packaging is refillable. Prada says the Augmented Skin Cream refill uses 86% less packaging than buying a new jar.

What We Can and Can't Confirm

Confirmed: the product line-up, shade counts, UK launch prices and the August 1, 2023 date for prada-beauty.com.

Not confirmed: current US pricing and which launch shades are still sold. Prada's beauty site blocked our automated check on September 25, 2026.

Our take: Prada launched with a tight edit rather than a huge range. It went all-matte on lipstick and chose 33 foundation shades where competitors push past 50. The palettes, with one "ugly-chic" accent per quad, are the most distinctive part of the launch.

September 25, 2026 update: we rewrote this post with corrected product counts and launch pricing from UK launch coverage.

Have you tried Prada Beauty? Tell us which product you'd start with in the comments.

Glossier unveiled the Stretch Fluid Foundation, expanding its skin-friendly makeup range. The new formula draws inspiration from their Stretch Concealer.

The Stretch Fluid Foundation boasts several key features, including an 89% skincare base, transfer-resistant and sweat-resistant properties, and the ability to provide up to 12 hours of wear. It offers a buildable light to medium coverage while maintaining a seamless blend and true color.

The Stretch Collection includes 32 flexible shades categorized into 7 families, each with 4-5 undertones. These shades were developed in collaboration with the Glossier community.

Furthermore, the Stretch Balm Concealer now offers an extended selection of 32 foundation-matching shades.

Price: $34

The Stretch Fluid Foundation will be available for purchase on Glossier.com starting from August 22.

KIKO has launched a captivating new collection called "Create Your Balance," offering a diverse range of exciting products. This collection allows you to find your equilibrium between energizing vibes and well-deserved relaxation, enabling you to express your mood in any situation.

• Gaze Defining Eyeshadow Palette
• Radiance Boost Face Serum
• Boosting Face Serum Kit
• Energy Boost Long Lasting Foundation
• Soft Touch Compact Foundation
• Relaxing Touch Body Oil
• Color Boost Face Bronzer
• Glow Boost Powder Highlighter
• Hydra Boost Face Primer

• Length & Volume Effect Mascara
• Facial Massage Stone With Jade & Aventurine
• 2-in-1 Eye Contour Brush
• Color Boost Face Bronzing Drops
• Contour Boost Powder Blush
• Radiance Boost Concealer
• Gaze Defining Eyeshadow Duo
• Skincare Boost & Relaxing Moment Face Mask Kit

• Relaxing Touch Hair & Body Mist
• Definition Boost Lipstick
• Pen Lipstick & 3d Lip Primer
• Soft Touch Lip & Cheek
• Waterproof eyeliner duo
• Caring Eyebrow Duo
• Ph Reagent Lip Gloss
• Nourishing Lip Balm
• Precision Boost Lip Liner

Don't miss the chance to explore and experience the exciting range of products to find your perfect balance between energy and relaxation! Collection is now available for purchase at kikocosmetics.com.

KVD Beauty has introduced the Full Sleeve Long + Defined Tubing Mascara, a remarkable lengthening and defining mascara featuring the innovative 24H Tat-Tubing Technology. This unique formula instantly envelops each lash like a full sleeve tattoo, ensuring a flake and clump-proof, smudge-resistant wear that can withstand humidity and sweat for up to 24 hours.

What makes this mascara even more exceptional is its easy water removal. No need for tugging, soap, or makeup remover – simply use warm water and gentle pressure from your fingertips to slide it off effortlessly.

The Full Sleeve mascara features a first-of-its-kind brush with filigree-inspired hooks that expertly grip and glide, ensuring clump-proof coverage from root to tip. The brush's contoured shape also facilitates precise application, even in hard-to-reach areas like the inner corner and lower lashes.

Price: $25

Enjoy long-lasting, defined lashes with this cutting-edge mascara from KVD Beauty. Available now at kvdveganbeauty.com.

Fenty Beauty has unveiled new shades of their Cheeks Out Freestyle Cream Blush, a light-as-air cream blush that effortlessly melts into the skin, complementing every skin tone:

• Riri - soft rose mauve
• Pinky Promise - soft peachy pink with shimmer
• Peach Face - soft peach
• Raisin Standardz - soft blackberry
• Big Melons - soft coral

The cream blush offers a fresh wash of color with easy blending, giving a natural-looking flush in 9 sheer shades. Created by Rihanna, it delivers a youthful glow to all complexions, enhancing your skin tone without overpowering it.

Though the shades may appear vivid in the pan, the blush has a sheer, buildable finish that seamlessly melds with your skin when applied with your fingertips. The non-greasy formula is sweat and water-resistant, making it ideal for long-lasting wear without any sticky feeling.

Price: $24

Experience the no-fuss, effortless beauty of Cheeks Out Freestyle Cream Blush for a radiant and refreshed appearance. Shop now at fentybeauty.com.