New Makeup Releases: Release Dates, Shades & Prices

Khloé Kardashian has collaborated with the upscale perfume manufacturer Luxe Brands to develop a new fragrance line set to debut in 2024. The collection is scheduled for release in the latter part of the upcoming year, with details on the scent notes to be disclosed later.

Teaming up with Luxe Brands, Khloé is set to introduce a range of products in the coming year.

“I love for a scent to be classic and for you to be captivated by it. I like florals, but with a musk so it’s not super feminine, and clean scents, too.” expresses Khloé.

LH Cosmetics proudly presents the newly launched Siren Song Palette. Each shade, inspired by the play of light in the ocean, offers buildable coverage and a mesmerizing metallic shimmery finish, ensuring an instant wow effect.

The creamy, soft, and sheer texture of Siren Song makes it effortless to use on its own or as a topper on eyeshadow, lipstick, and gloss. The sheer shimmery finish can be easily built up for more coverage and a more intense look.

For an even more enchanting experience, Siren Song is available in a bundle with Nashira Crayon. Dive into a realm of hues that can be layered, blended, and combined for endless captivating looks.

Price: $46, $55 for the bundle

Shop now on lhcosmetics.com.

Givenchy has just unveiled the Lunar New Year 2024 Collection, featuring limited-edition products in striking red packaging.

These exclusive items capture the spirit of the Lunar New Year with their special design and promise to add a touch of luxury to your beauty routine.

• Le Rouge Interdit Intense Silk Lunar New Year 2024 Edition in N333 L’Interdit
• Prisme Libre Loose Powder Lunar New Year 2024 Edition in N13 Pastel Celebration

Coming soon. Stay tuned for the upcoming release in the US on givenchybeauty.com.

Milani Cosmetics has just released 5 new delectable shades of Fruit Fetish Lip Oils, and it's all about the tint!

Indulge in instant hydration and glossy shine with a never sticky formula that imparts a subtle tint of color.

These specially crafted oil blends feature fruit extracts and Vitamin E to nourish and hydrate your lips, ensuring an ultra-comfortable wear.

Price: $11.99 each

Don't miss out—shop now on milanicosmetics.com.

Pat McGrath introduces new and limited-edition shades of Labs Skin Fetish Divine Blush—an exquisite collection of petal-soft powder blushes featuring blendable color and a unique featherlight, silk-velvet finish.

Introducing Paradise Venus, a terracotta demi-matte shade, and Divine Rose, a cool mauve rose demi-matte shade. These new additions offer a spectrum of possibilities for enhancing your complexion with their highly pigmented, ultra-fine powder formula.

Effortlessly glide on the blush to create customizable looks that range from everyday elegance to editorial sophistication and even beyond-the-spectrum extravagance.

Price: $29

Available now on patmcgrath.com and ulta.com.

Discover the I Am Magic Natural Radiance Foundation by Juvia's Place—an innovative, high-performance hybrid formula. This foundation offers a buildable medium-to-full coverage enriched with proprietary active skincare ingredients and natural herbs.

Abundant in Vitamins A, Vitamin C, and Antioxidants, this foundation not only provides coverage but also protects and hydrates your skin.

With 33 radiantly rich and versatile shades, it seamlessly blends into all skin tones, leaving no trace of white cast or oxidation.

The weightless and breathable formula provides a natural radiant finish, effortlessly melting into the skin without any heaviness.

Price: $13.80 (original price $23)

Available now on juviasplace.com and ulta.com.

Verdict: e.l.f.'s Hydrating Camo CC Cream SPF 30 is a full-coverage, dewy color-correcting foundation in 30 shades, aimed at people who want coverage and hydration from one tube. It launched in December 2023 at $15 and costs $16 on e.l.f.'s site today, with a 4.4 star rating from 2,926 reviews.

Should You Buy It, and Who It Suits?

Buy it if:

• You want full coverage that still looks dewy instead of matte.
• You want a base that hydrates and plumps, as e.l.f. describes.
• You need a wide shade range, with three undertones in each depth.

Skip it if:

• You prefer a matte or skin-like sheer base.
• You plan to rely on it as your only sunscreen. Our take: SPF 30 in a foundation only protects if you apply as much as a sunscreen needs, which most people don't do with base makeup, so layer a dedicated sunscreen underneath.

How Many Shades Are There, and How Do You Pick One?

e.l.f. lists 30 shades in six depth groups (fair, light, medium, tan, deep, rich), each with warm, neutral and cool options. The product page has a "Find My Shade" tool and a "Try It On" feature. Our take: a three-undertone system is more useful than a plain numbered range, because a wrong undertone is the most common reason a foundation looks off.

What Does "CC Cream" Mean Here?

e.l.f. calls it a "color-correcting" foundation. In the original launch announcement, the brand said it gives flawless coverage and an enduring, radiant, dewy glow, while hydrating and plumping the skin.

What Is Confirmed, and What Is Not?

Confirmed: the price, shade count, coverage, SPF and rating come from e.l.f.'s current Camo Hydrating CC Cream page.

Not confirmed: when we checked, the shade selector showed "on vacay" with a back-in-stock notification option, so availability may vary by shade. The page also didn't list a size or a full ingredient list.

September 21, 2026 update: we re-checked the price, rating and shade information. The price is $1 above the 2023 launch price.

Quick Answers

Does it come in deep shades? Yes, e.l.f. lists deep and rich groups with all three undertones.

Is it vegan? The e.l.f. site presents the brand's products as vegan and cruelty-free; check the product page for the current label.

Which shade did you match to? Tell us in the comments.

Introducing the Aurora Lights Palette by Simply Posh Cosmetics – an 18-pan palette meticulously crafted in our signature format, featuring 12 intensely pigmented rich mattes complemented by 6 vibrant and shifty shimmers.

This pressed pigment/eyeshadow palette combines the allure of 12 pigmented mattes with the brilliance of 6 sparkly duo-chrome shimmers. Organized in a beginner-friendly format, each column consists of three shadows meticulously curated to effortlessly create a cohesive look.

The magnetic pans allow you to customize the arrangement according to your preference. Aurora Lights Palette is cruelty-free and vegan, talc-free, mineral oil-free, and paraben-free. The magnetic palette base and pans enhance the convenience of use.

Price: $45

Available now on simplyposhcosmetics.com.

Indulge in the allure of cool-toned beauty with the latest collection from Ensley Reign, featuring a palette, 5 pigments, and 7 single shadows. Elevate your eyeshadow experience with the revamped Cold Moon Eyeshadow Palette.

Immerse yourself in a world of luxury and ethereal beauty as it unveils muted pinks and mauves, subtle neutrals, elegant taupes, and mystical silvers and grays. Each shade pays homage to the serene yet potent presence of December’s full moon.

With 10 luxurious mattes and 11 specialty shimmers, including 4 multidimensional holochrome, 1 multichrome, 3 duochromes, 2 ultra sparkly shimmers, and 1 classic satin shimmer, the palette offers a variety of textures and finishes.

These textures mimic the enchanting light of the winter night sky, allowing you to create looks that are both whimsical and sophisticated.

Mark your calendar for the launch of this captivating collection on December 26, available on ensleyreign.com.