New Makeup Releases: Release Dates, Shades & Prices

Filipino beauty favourite Vice Cosmetics is about to deal a winning hand. The brand has teased the Three Strikes Eyeshadow Palette, a magnetic, stackable eyeshadow palette with a curated mix of matte and shimmer shades. It comes in three versions, so you can go from soft and sweet to dark and smoky. Here's everything we know so far, including the release date, the three products and every shade name.

Three Palettes, Three Personalities

The launch is themed like a deck of cards. The brand's graphic shows a "3" playing card with hearts, with the three palettes stacked on top of each other. Because they're stackable, collectors who pick up all three can store them as one neat tower.

✨ Miss Golden brings warm browns and gold. Shades: off duty, blowout, hot choco, icon, moofie, #llergeeffect, hey guys and diva. Icon looks like a gold shimmer and diva a bronze-brown shimmer. Both are ideal for a glowy everyday look.

🎀 Miss Cutie is the pink and berry palette. Shades: poppy, like, muse, glass, 3 strikes, baby doll, bb and femme. Glass appears to be an icy white shimmer and femme a rosy copper. The campaign model wears this palette as a soft pink eye.

🖤 Miss Smokey covers neutrals, greys and black. Shades: low key, side part, independent, gemini, cloud, night out, bolby and spot. Look out for gemini, a silvery white shimmer, and spot, a black base with silver glitter.

In the swatch image, the remaining shades in each palette look matte. That gives you plenty of transition and crease options alongside the shimmers.

How to Play Your Cards Right

• Build in layers: Sweep a light matte across the lid first, then deepen the crease with a mid-tone. Keep the darkest matte for the outer corner.
• Press on shimmers: Use a fingertip or a damp flat brush to pat shimmers like icon or femme onto the centre of the lid for the most shine.
• Brighten the inner corner: Highlight it with glass or gemini to open up the eyes.
• Go day to night: Start with a soft wash from Miss Golden. Later, smoke out the lash line with a deep shade from Miss Smokey. Nothing stops you from mixing shades across palettes.

Release Date and Launch Details

The Three Strikes Eyeshadow Palette debuts on 23 October 2026 at 7PM (Philippine time) on @pereylierge's TikTok Live. Vice Cosmetics hasn't announced a price yet. It also hasn't confirmed where the palettes will be sold after the live launch.

So far, only official teaser images have been released: a model shot, the playing-card graphic and labelled swatches. We'll update this post with pricing and full details once they're available.

Where to Buy

• US: Not yet confirmed
• UK: Not yet confirmed
• International: Not yet confirmed
• Philippines: Launching on @pereylierge's TikTok Live on 23 October 2026 (price not yet announced)

So, which palette are you picking up: Miss Golden, Miss Cutie or Miss Smokey? Or are you going for all three strikes? 👑

UK indie favourite Arttitude Cosmetics is expanding its Metallic Shimmer Shadow Singles with four new shades: 24 Carat, Gilded, Rose Foam and Nectar. They launch on 9 October 2026 and join the brand's existing silver, Starlight. The result is a five-shade line-up of golds, pinks and silver in magnetic pans, designed so you can build your own custom palette.

What's New in the Shimmer Shadow Line-Up

The four new shades split into two warm families:

• Two golds: 24 Carat and Gilded
• Two rosy pinks: Rose Foam and Nectar

Together with Starlight, an intense true silver, they make a coordinated set for anyone who loves high-impact glam. In the brand's campaign images, the model holds a clear acrylic five-pan palette filled with the gold, pink and silver shades and wears a warm gold smoky eye. The look suggests how well these shades work for evening and festive makeup.

The full collection will also be sold as a bundle containing all five shades and a magnetic eyeshadow palette. Arttitude has also asked followers whether they would want a separate bundle of only the four new shades. That option is not confirmed yet.

Why Foiled Shimmer Singles Are Worth a Look

Arttitude describes its shimmers as highly pigmented with a foiled formula that "looks like glitter, but performs like shadow." Other features include:

• Instant, intense sparkle that is designed to stay put all day
• Developed by make-up artists and suitable for all skin tones
• Magnetic iron pans that fit any universal 26mm palette, so you can mix them with shades you already own

How to Apply Metallic Shimmer Shadows

• For a softer finish: pat the shadow on with a dense flat brush.
• For maximum foil intensity: use your fingertip or a silicone applicator over a glitter primer.
• For a bolder look: layer the shimmer over a matte or cream base in a similar tone.
• For a gold smoky eye like the campaign look: blend a warm transition shade into the crease, then press gold shimmer onto the centre of the lid.

Build Your Own Magnetic Palette

To store your singles, the Empty Magnetic Acrylic Palette (with lid) holds five 26mm pans and costs £11.99. It has a snap-on lid, pin holes underneath for popping shades out, and a peel-off protective film. Buy the lidless version if you want to stack several palettes, then keep one lidded palette for the top of the stack. This setup suits make-up artists on the go as well as collectors.

Where to Buy

• US: Arttitude Cosmetics ships tracked to the US, with tariffs included at checkout. Other US retailers: Not yet confirmed.
• UK: Arttitude Cosmetics (Starlight £7.99; new shades from 9 October 2026), plus the Empty Magnetic Acrylic Palette (£11.99). UK shipping is free on orders over £40. Other UK retailers: Not yet confirmed.
• International: Arttitude Cosmetics ships tracked to 50+ countries. EU duties are covered on orders below about £130, though some countries may add a small handling fee. International shipping is free on orders over £150. Other retailers: Not yet confirmed.

Arttitude says its launches tend to sell out fast, so it's worth joining the brand's mailing list before 9 October 2026.

Tom Ford Beauty's most luxurious lipstick line just got bigger. The Tom Ford Reserve Lip Color Refill has launched in Germany with three new shades, Sloane Coral, Soho Mauve and Sublime Rose, alongside two returning favourites, Rodeo Red and the bestselling Scarlet Rouge. All five are available now at Breuninger, and a wider worldwide rollout is expected soon. Here's everything we know about the shades, prices and formula.

What's Inside the Reserve Formula

Reserve Lip Color debuts the Reserve oil blend, a complex formulated exclusively for Tom Ford. Pure pigments are paired with a specially developed gloss-enhancing technology that, according to the brand, gives dimensional, colour-rich radiance in a single swipe. The texture is described as weightless and silk-like, coating lips in moisture throughout the day.

Tom Ford's campaign claims 6 hours of fade-resistant wear, 6 hours of true colour clarity and 8 hours of moisture. The formula includes chamomile flower oil, and the brand states the formula is free from parabens, mineral oil and silicone.

A nice detail for collectors is that each shade is named after one of the house's iconic store locales.

The Shades

• Sloane Coral (new): a bright, warm coral for a sunny pop of colour.
• Soho Mauve (new): a soft, rosy mauve-brown nude that works as an everyday "my lips but better" shade.
• Sublime Rose (new): a pinky-beige rose nude that is polished, elegant and easy to wear.
• Rodeo Red (returning): a deep wine-toned blue-red with evening drama.
• Scarlet Rouge (returning bestseller): a classic bright red with timeless appeal.

The Refillable Case

The Reserve system is refillable by design, and the refills only work with the Tom Ford Reserve Lip Color Case. The case is forged from a single plane of aluminium, and each refill simply clicks into place. To refill, insert the bullet into the case, rotate it gently and listen for a soft click to make sure it is secure. In the US, the case comes in Black Fluted or Gold Fluted for $125, or you can buy the case and a refill together for $175.

How to Apply

Glide the lipstick directly from the bullet, starting at the cupid's bow for the most precise definition, then follow the contours of your lips. The bolder reds, Rodeo Red and Scarlet Rouge, benefit most from a crisp edge.

Where to Buy

• US: Tom Ford Beauty US ($50 per refill). The Reserve Lip Color Case costs $125 and the case + refill costs $175. Rodeo Red and Scarlet Rouge are listed there, but the new shades are not yet listed and US availability is not yet confirmed.
• UK: Not yet confirmed
• International: Breuninger Germany (€49 per refill, all 5 shades)

Our Verdict

If you already own a Reserve case, these refills are an easy way to expand your collection. Soho Mauve and Sublime Rose are the wearable nudes, and Sloane Coral brings the fun. Will you be adding any of the new Tom Ford Reserve Lip Color shades to your case?

The countdown to the holidays just got a lot dewier. The Glow Recipe 12 Days of Glow Advent Calendar Korean Skincare Gift Set is now available at Sephora. It's a limited-edition holiday 2026 release that hides 14 products behind 12 doors, covering skincare, makeup and lip care. If you love fruit-powered K-beauty formulas, or need a gift for someone who does, this is one of the season's most generous skincare calendars.

What's Inside the Advent Calendar

The set costs $110. According to Sephora, buying the same products one by one would cost $202. Here's the full lineup of products:

• Avocado Ceramide Moisture Barrier Cleanser (150 mL)
• LHA + AHA Exfoliating Toner Pads, PDRN + Repair and Soothe Toner Pads and Vitamin C Brightening Toner Pads (6 mL each)
• Watermelon Glow PHA + BHA Pore-Tight Toner (40 mL)
• Prickly Pear Peptide Mucin Serum (40 mL)
• Watermelon Pink Juice Moisturizer (15 mL)
• Watermelon Milk Peptide Cushion Cream Moisturizer (50 mL)
• Plum Plump Hyaluronic Acid Moisturizer (50 mL)
• Watermelon Glow Niacinamide Dew Drops and Sun Glow Niacinamide Hue Drops (15 mL each)
• Watermelon Glow Niacinamide Dewy Flush in Watermelon Flush (12 mL)
• Fig Glass Balm Lip Treatment in Fig Bingsoo, a sheer mauve nude (15 g)
• First Move Lip Blur Deluxe, a nude-pink PDRN Lip Blur Balm (2.5 g)

An 8-Step Glow Routine in a Box

Glow Recipe frames the calendar as a complete 8-step routine: cleanse, treat, tone, brighten, repair, moisturize, flush and lip. Here's how to get the most from it:

1. Cleanse with the ceramide-rich avocado cleanser to support your moisture barrier.
2. Treat with the toner pads. Use the LHA + AHA pads on texture-focused nights, the Vitamin C pads for brightness, and the PDRN pads when skin feels stressed.
3. Tone with the Watermelon Glow toner. Its PHA smooths texture while BHA helps decongest pores.
4. Brighten with the niacinamide Dew Drops, which target dullness and the look of pores.
5. Moisturize with the texture that suits your skin.

Tip: The calendar includes three moisturizers, so you can pick the one that matches your skin:

• Pink Juice is an oil-free water gel for oily skin.
• Plum Plump is a silky hydrating cream for combination-to-dry and sensitive skin. Glow Recipe says its hyaluronic acid holds up to 1000x its weight in moisture.
• Watermelon Milk Peptide Cushion Cream is a bouncy gel-cream for combination-to-normal skin.

To finish, add a wash of Dewy Flush and the Fig Glass Balm for an effortless glass-skin look.

Gift-Worthy Packaging

The calendar comes in a silver box with a round window showing an illustrated pink holiday street scene. It can also be gifted wrapped in sheer pink organza with a ribbon, so it's ready to go under the tree.

Don't confuse this with The Korean Glass Skincare Vault Kit ($150), a separate Glow Recipe holiday set sold on glowrecipe.com and at Sephora. The 12 Days of Glow calendar is a Sephora listing and isn't currently on Glow Recipe's own site.

Where to Buy

• US: Sephora ($110)
• UK: Not yet confirmed
• International: Sephora Canada (CA$154)

This is a limited edition, and advent calendars tend to sell out fast once holiday shopping picks up, so buy early if it's on your wish list.

Gucci Beauty has released its limited-edition Gucci Beauty Holiday 2026 Makeup Collection. It went on sale in the US on 3 October 2026, with blush, lipstick and gloss priced from $42 to $50, and launches in Japan on 4 November 2026. The cases are deep forest green, decorated with a gold, cream and red pattern known as the "Leonardo motif" and finished with polished gold accents. Japan has confirmed full pricing, and swatches of the blush, lipsticks, cushion and gloss have been published.

What's in the Holiday 2026 Collection

The line-up reissues Gucci's core products in limited-edition festive packaging. Some shades are existing favourites given a seasonal refresh. The most notable is 509 Gucci Rosso Ancora, the signature deep red lipstick that debuted under Creative Director Sabato De Sarno.

• Cushion de Beauté Foundation: comes in a green holiday compact. It's the same lightweight, refillable cushion with SPF 20 PA++, glycerine and black rose oil. According to Gucci, it gives a luminous finish with 24-hour hydration, and Gucci Japan says the formula contains 90% skincare ingredients. It comes in limited shades 02.5 and 04.
• Blush de Beauté Cheek & Eye: available in 12 Peony Veil (described by the brand as a soft peach) and 14 Poppy Red (a vibrant red), both in the green and gold-toned compact. The powder contains shea butter, hyaluronic acid and black rose oil. According to Gucci, it is a luminous matte, buildable, long-lasting colour for cheeks and eyelids.
• Rouge à Lèvres Mat Lipstick: Gucci's matte formula with rich pigments and oils, housed in a gold-toned tube with a green cap. The Leonardo motif decorates both the case and the cap. Shades are 509 Gucci Rosso Ancora (red), 217 Valeria Rose and 122 Eliza Ginger (described by the brand as a glowing ember). The brand says the formula is smudge-resistant and long-wearing.
• Gloss à Lèvres: comes in a patterned pink and gold holiday tube with a slanted precision applicator. The gloss contains menthol, ginger and cayenne pepper (capsicum) extracts and hyaluronic acid. According to Gucci, it plumps, blurs lip lines and keeps lips hydrated for up to 8 hours. The holiday shade 135 Lola Latte is a soft milk-tea nude with a high-shine finish.

Holiday Fragrance Gift Sets

Gucci's fragrances are also available as holiday coffrets in the same deep-green boxes:

• Gucci Guilty: full-size bottle, mini and a shower gel/balm tube.
• Gucci Flora: full-size bottle, mini and a body lotion tube.
• Gucci Bloom Eau de Parfum Gift Set (Japan): 50 ml Eau de Parfum plus 50 ml Body Lotion. The scent is a tuberose-and-jasmine floral, and the set comes in limited holiday packaging.

Prices include tax. In the US, the blush, lipsticks and gloss range from $42 to $50. Individual US prices have not been announced.

How to Wear It

For a full Gucci holiday look:

1. Start with the Cushion de Beauté as the base.
2. Sweep Blush de Beauté in 14 Poppy Red across the cheekbones.
3. Finish with 509 Gucci Rosso Ancora for a classic red lip.

For a softer look, swap in 12 Peony Veil and 217 Valeria Rose. You can also top 122 Eliza Ginger with 135 Lola Latte for a glossy milk-tea nude.

Where to Buy

• US: On sale since 3 October 2026 ($42–$50); retailer product pages not yet confirmed
• UK: Not yet confirmed
• International: Japan, at Gucci Beauty counters from 4 November 2026 (prices above)

Sources

• Gucci Beauty Japan release information (prices and 4 November 2026 date)
• Gucci Beauty product descriptions for the Holiday 2026 limited-edition collection
• US release details (3 October 2026, $42–$50), as reported by BeautyVelle

Gold check compacts are coming. Burberry Beauty's Holiday 2026 Makeup Collection has started to surface ahead of its expected November launch, and the first look shows what the brand does best: neutral, classic, wearable shades in giftable gold packaging. This is an early preview, so below we separate what's confirmed from what's still under wraps.

Eye Quad Eyeshadow Palette Holiday Edition: No. 10 Winter Gold

The star of the collection is the Burberry Eye Quad Eyeshadow Palette Holiday Edition in No. 10 Winter Gold. Its four shimmer and satin shades are inspired by the iconic Burberry Check, and each pan is embossed with the pattern. From the product photos, the lineup includes:

• A peach shimmer
• A silver-taupe glitter
• A copper-bronze shimmer
• A plum-brown satin

According to the official product description, the formula offers eight-hour, smudge-proof wear with intense colour payoff, and it resists humidity, sweat and heat. The texture is described as buildable and blendable with a silky-smooth finish.

How to wear it: Sweep the peach shimmer across the lid for a soft daytime glow, then deepen the crease and outer corner with the plum-brown satin. For a party look, press the copper-bronze or silver-taupe on top with a damp applicator. The shades can be used dry or wet to intensify the colour.

The packaging is the other highlight. The gold signature-check compact comes with a mirror and a double-ended applicator. Once the palette is used up, the inner grid can be removed, leaving a mirror compact. Burberry describes it as "designed to be gifted."

Winter Rose Blush: No. 62

The second confirmed makeup product is a holiday blush in No. 62 Winter Rose. Photos show a peachy-coral shade embossed with the Burberry check. It sits in a matching gold check-lid compact with a built-in brush. Formula, finish and price have not yet been announced.

Tip: A peachy-coral blush pairs naturally with the warm tones of Winter Gold. Dab a little on the cheeks and blend it upward for a coordinated holiday flush.

Holiday Fragrance Gift Sets

Burberry is also preparing festive fragrance sets for her and him. The preview image shows:

• Burberry Hero and Burberry Goddess bottles in red-based snow globes
• A green-check Burberry Hero set
• Red Burberry-check gift boxes for Burberry Goddess and Burberry Her sets, with body lotion, travel spray and lipstick minis

The exact contents and prices of these sets are not yet announced.

Release Date and Price

Early reports point to a November 2026 release for the Holiday 2026 collection. Central in Thailand already lists the Eye Quad Holiday Edition at THB 2,660. Swatches have also appeared on Japanese beauty accounts. US and UK prices, the blush price and exact release dates are not yet announced. We'll update this post as more products, shades and prices are confirmed.

Where to Buy

• US: Not yet announced
• UK: Not yet announced
• International: Central (Thailand) (THB 2,660)

Charlotte Tilbury's Holiday 2026 collection, Hollywood Holiday Wonderland, is on sale on charlottetilbury.com in the US and UK. Gift sets cost $29 to $390 (US) and £25 to £320 (UK). The campaign stars Christina Aguilera, and the range covers makeup, skincare, fragrance and brushes.

What's New: Hollywood Holiday Wonderland Starring Christina Aguilera

Charlotte calls the campaign her "biggest campaign yet" and "the beauty show of the season." Jasmine Tookes and Charlotte's niece Bella Broekman-Tilbury also star, alongside a cast of other beauty faces. According to the brand, the theme is old-school Hollywood glamour and show-stopping performances, with one message: gift more beauty.

The collection first launched on the Charlotte Tilbury app and is now also sold on charlottetilbury.com in the US and UK. It has also grown, with several new arrivals joining the original 19 Charlotte Tilbury Holiday Sets. According to Charlotte Tilbury's US site, shoppers receive an exclusive charm when they buy two or more gift sets.

Trinkets, Treats & Treasures

This year the gifts are grouped by budget:

• Trinkets (under $40): mini trios, kits and stocking fillers
• Treats (under $70): palettes, skincare routines and brush sets
• Treasures (over $70): the highest-priced sets, including the advent calendar and the Pillow Talk Dreams Come True Gift Set

The New Arrivals

• Charlotte's Hollywood Beauty Wonderland Advent Calendar ($220 / £170) is the collection's countdown calendar. According to Charlotte Tilbury, it holds 15 makeup and skincare items, including 4 full-size products, a mini charm makeup bag and a white quartz gua sha.
• Hollywood Flawless Light Tricks Eye Palette ($68 / £58) is the palette Christina Aguilera is pictured with in the campaign. It is a limited-edition 12-pan palette with 6 matte Sculpt shades and 6 Pop shades.
• Hollywood Instant Look In A Palette ($69 / £58 each) is a 7-pan face and eye palette in two versions. Pretty, Glowing Beauty has cool-neutral shades for fair to medium skin tones. Dreamy, Bronzed Beauty has warm-neutral shades for medium to deep skin tones.
• Star Confidence Perfume Set ($100 / £80) pairs a 50ml bottle of the warm floral fragrance with a 10ml travel size.
• Charlotte's Holiday Stocking is a stocking filler at $33 / £25.
• Pillow Talk Dreams Come True Gift Set is the highest-priced set in the collection at $390 / £320. It sits in the Treasures tier for Pillow Talk shoppers.

Gift Options by Category

• Under $40: Exagger-Eyes Volume Mascara Kit ($29 / £28), Unreal Lips Juicylicious Mini Trio ($32 / £29), Charlotte's Holiday Stocking ($33 / £25) and Big Lip Plumpgasm Mini Trio ($37 / £30).
• Pillow Talk sets: Pillow Talk Everyday Icons ($52 / £42) includes a limited-edition Mini Unreal Blush in Pillow Talk and a mini makeup bag. The Pillow Talk Iconic Lip + Cheek Kit costs $36 / £29.
• Skincare: Magic Skin Spa In A Box ($150 / £130) holds 6 skincare items, including a full-size 30ml Charlotte's Magic Cream and limited-edition Mini Magic Ice Globes. The Magic Hydration Revival Routine costs $66 / £59.
• Fragrance: The Fragrance Collection of Emotions ($56 / £45) covers Charlotte's scent wardrobe. The new Star Confidence Perfume Set costs $100 / £80.
• Highest-priced sets: The Pillow Talk Dreams Come True Gift Set ($390 / £320) and the Advent Calendar ($220 / £170).
• Face palettes: The Instant Look In A Palette comes in a glowy, cool-toned version and a bronzed, warm-toned version.

Where to Buy

• US: Charlotte Tilbury US site (each set is linked in the table above) and the Charlotte Tilbury app
• UK: Charlotte Tilbury UK site, for example the Advent Calendar (£170), the Light Tricks Eye Palette (£58) and the Holiday Stocking (£25)
• International: Charlotte Tilbury's other regional sites carry the holiday collection, with prices varying by country

Sources

• Charlotte Tilbury US Holiday Collection page and Luxury Christmas Gifts guide
• Charlotte Tilbury: Beauty Advent Calendar product page
• Charlotte Tilbury: Hollywood Flawless Light Tricks Eye Palette and Star Confidence Perfume Set product pages
• Charlotte Tilbury: Instant Look In A Palette (Pretty Glowing Beauty) and (Dreamy Bronzed Beauty) product pages
• Beauty Calendar, Charlotte Tilbury Holiday 2026 overview

Could this BE any cuter? The FRIENDS™ x SHEGLAM makeup collection brings Monica's purple door, the Central Perk sofa and a very famous lobster to your vanity. It launched in late September 2026, it's on sale now at SHEGLAM US, and individual items cost $5.29 to $21.99. Here's what's inside the collection, along with the shades and prices.

The Products and Shades

SHEGLAM's brief was simple: "Transport your makeup routine to Apartment 20." Each piece in the collection references the show in a different way.

• Purple Door Eyeshadow Palette ($10.19, 8 g): The packaging copies Monica's purple door, yellow peephole frame included. Its eight shades mix smooth pearlescent shimmers with buttery mattes: Turkey Hat, Prom, Apt 20, Unagi, Lasagna, Melon Drink, Bagpipes and Leather Pants.
• Take A Seat Velvet Sofa Blush ($7.19, 5 g): A peachy blush inspired by Central Perk's orange sofa, in a compact with a tufted upholstery pattern on the lid. It has a silky, velvety feel and a soft-focus finish.
• Central Perk Blurring Lip Tint Set ($21.99, 4 x 3.5 ml): Four coffee-scented tints in Latte, Herbal Tea, Decaf and Espresso. They feel lightweight and leave a soft, blurred finish. The set comes in a box shaped like the Central Perk storefront.
• Manhattan Mood Kohl Eyeliner ($5.29 each, 0.25 g): Each liner has a built-in sharpener. Choose from The Stylish One (blue), The Musical One or The Chef One.
• My Lobster Dual-Ended Lip Liner + Lipstick Duo ($7.79 each): Each duo has a lipstick (0.8 g) at one end and a liner (0.2 g) at the other, joined by a lobster-shaped middle. The four shades are named after couples: Monica + Chandler, Ross + Rachel, Phoebe + Mike and Joey + Alex. Alex is a nod to the Joey spin-off.

The Full Collection Set

Collectors can buy the Full Collection Set ($108.39). It includes the palette, all three eyeliners, the blush, all four lip duos and the four-tint set. Everything arrives in a lilac presentation box designed like Monica's door. It also comes with a free Peephole Mini Picture Frame printed with "Welcome to the real world. It sucks. You're gonna love it!"

How to Wear It

• Easy daytime look: Sweep a soft matte from the Purple Door palette across the lid. Tap the Velvet Sofa blush onto the apples of your cheeks and blend upward. Finish with the Latte or Decaf tint.
• Blurred lips: Dab a lip tint onto the centre of your lips and press it outwards with your fingertip for a diffused, just-had-coffee flush.
• Defined lips: Line your lips with the liner end of a My Lobster duo, then fill in with the lipstick end for a crisp shape that lasts longer.
• Pop of colour: Smudge The Stylish One along your lower lash line for a playful blue accent.

Where to Buy

• US: SHEGLAM US ($108.39 full set). Individual products:

- Purple Door Palette ($10.19)

- Velvet Sofa Blush ($7.19)

- Central Perk Lip Tint Set ($21.99)

- Kohl Eyeliner ($5.29)

- My Lobster Duo ($7.79)

• UK: Not yet confirmed
• International: SHEGLAM global site (prices in local currency)

Which piece would you pick first, the lobster lip duo or the sofa blush?

The countdown to the holidays just got a lot more glamorous. The Amazon Beauty Advent Calendar 2026, officially the Exclusive 25 Days of Beauty 2026, is here, and it's one of the most generous beauty advent calendars of the season. It holds 25 products from cult brands across skincare, makeup, hair, body care and fragrance, and 19 of them are full size. Here's everything you need to know before it sells out.

What's New This Year

The biggest change is how much more you get. Last year's 2025 Amazon calendar cost $98 for 12 products. This year's calendar costs $109 for 25 products. That's more than double the number of treats for only a small price increase. Amazon puts the total value at $525, its own figure for buying everything separately. Amazon doesn't list individual item prices, though.

The packaging also gets an upgrade. The box has a pink-to-purple-to-red gradient with gold stars and "25 Days of Beauty" in gold on the lid. It opens like a treasure chest with numbered drawers, and a QR code on the lid links to Amazon's Holiday Shop.

The Products: What's Inside

Full-size products (19):

• Summer Fridays Vanilla Sheer-Tinted Lip Butter Balm
• medicube PDRN Pink Collagen Volume Balm Stick
• Biodance hydrogel under-eye patches
• Supergoop! Glow Stick SPF 50
• Kitsch Sheer Violet Hair & Body Spray
• Anua PDRN Hyaluronic Acid Hydrating Capsule Mist
• Beauty of Joseon Revive Eye Serum
• bareMinerals Supreme Finisher Powder Brush
• Real Techniques Miracle Complexion Sponge
• Nécessaire The Body Lotion, Fragrance-Free
• Starface Hydro-Stars pimple patches
• Olive & June nail polish in Pink Goldfish
• MAMONDE Flora Glow Rose Daily Liquid Mask
• Olaplex No.3 Plus pre-shampoo treatment
• e.l.f. Power Grip Matte Primer
• Salt & Stone deodorant in Bergamot & Hinoki
• Touchland Power Mist hand sanitizer in Vanilla Blossom
• Tower 28 MakeWaves Volumizing Mascara in Jet Black
• tarte Maracuja Juicy Lip Plump in Peachy Beige

Minis (6):

• La Roche-Posay cleanser mini
• Marc Jacobs Daisy Love Eau de Toilette mini
• amika Hydro Rush Intense Moisture Leave-In Conditioner mini
• First Aid Beauty Ultra Repair Cream mini
• Boy Smells Hinoki Fantôme candle mini
• Neutrogena Hydro Boost Hydrating 100% Hydrogel Mask

Editor Highlights & How to Use Them

• medicube PDRN Pink Collagen Volume Balm Stick: This TikTok-famous "filler in a stick" is packed with collagen and plumping actives. Swipe it over cheekbones and smile lines for bounce and glow.
• Anua PDRN Hyaluronic Acid Hydrating Capsule Mist: Mist it on before foundation to help makeup blend smoothly. You can also use it midday as a refresher or after cleansing.
• Nécessaire The Body Lotion: This lightweight, non-greasy lotion is made with niacinamide. The fragrance-free version is a win for sensitive skin.
• Olaplex No.3 Plus: Apply it to damp hair before shampooing. It's a smart pick if heat styling or bleach has left your ends fragile.
• Tower 28 MakeWaves Mascara: This non-tubing formula gives long, lifted lashes without flaking.

K-beauty fans will love the mix of medicube, Biodance, Anua, Beauty of Joseon and MAMONDE. The calendar also makes a lovely gift to split. Keep the skincare and pass the candle and Daisy Love mini on to a friend.

Where to Buy

• US: Amazon.com ($109). It's an Amazon exclusive, sold and shipped by Amazon.com.
• UK: Not yet confirmed
• International: Not yet confirmed. The US listing currently can't be shipped to European addresses.

Since shipping currently takes one to three weeks, order early so your calendar arrives before 1 December.