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New Makeup Releases: Release Dates, Shades & Prices

Latest Makeup Launches and Collections

Ami Colé Lid Joy
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Ami Colé Lid Joy

Introducing the latest makeup sensation from Ami Colé - Lid Joy. This innovative product is designed to bring joy to your eyes with its lightweight, silky eyeshadow formula that provides a creamy and comfortable color experience.


Ami Colé Lid Joy


  • Harlem - versatile neutral shade.
  • Bed-Stuy - rich, indulgent chocolate brown.
  • Los Angeles - soft and dreamy pastel blue.
  • St. Louis -deep and captivating mustard yellow.



Its soft texture ensures no cracking, creasing, or dryness on your eyelids. Plus, it pampers delicate eyelid skin with ingredients like baobab seed extract, vitamin E, and shea butter.


Price: $16 each or $79 for the bundle.

Explore the stunning shades at amicole.com.

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e.l.f. New Shades: Halo Glow Filter, Whoa Glow SPF 30 & Blush Wands, Prices & Guide
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e.l.f. New Shades: Halo Glow Filter, Whoa Glow SPF 30 & Blush Wands, Prices & Guide

e.l.f. Halo Glow Liquid Filter new shades

In September 2023, e.l.f. added new shades to three of its glow products: the Halo Glow Liquid Filter (now 15 shades), the Suntouchable Whoa Glow SPF 30, and the Halo Glow Blush Wand (now six). Each now costs $1 more than the 2023 launch prices of $14, $14 and $9.

Halo Glow Liquid Filter: Shade Guide and How Many Shades There Are Now

In 2023 the filter grew to 12 shades with four additions: 0 Fair Neutral Warm, 0.5 Fair Cool, 3.5 Medium Neutral Olive and 8.5 Rich Neutral Warm. e.l.f.'s page now lists 15 shades. e.l.f. calls it a multi-purpose liquid glow booster with a soft-focus "social filter" effect, for oily, dry and combination skin, worn alone, under or over makeup, or mixed with foundation. The product page shows 4.6 stars from 9,590 reviews.

Suntouchable Whoa Glow SPF 30: Which Shades Exist?

The 2023 announcement added Sunburst and Sunbeam. The current page lists three sheer, shimmery shades:

  • Sunbeam: sheer peach shimmer
  • Sunlight: sheer champagne shimmer (labeled new by e.l.f.)
  • Sunburst: sheer bronze shimmer (also labeled new)

It is a broad-spectrum SPF 30 primer and sunscreen in a lightweight, non-greasy, fragrance-free lotion, with aloe, hyaluronic acid and squalane, in a 1.69 oz / 50 mL bottle. The product page shows 4.4 stars from 36 reviews. Our take: e.l.f. labels Sunlight and Sunburst as new, while our 2023 post already covered Sunburst and Sunbeam, so the labeling has clearly shifted since. Check the page for the current lineup.

Halo Glow Blush Wands: Which Shades Are There?

The 2023 announcement added Pink Me Up and You Go Cocoa. The blush wand page now lists six shades: Candlelit, Rosé You Slay, Magic Hour, Berry Radiant, Pink-Me-Up and You Go Cocoa. e.l.f. calls it a glowy liquid blush with a cushion-tip applicator and squalane, and shows 4.5 stars from 3,143 reviews.

What Is Confirmed, and What Is Not?

Confirmed: prices, shade lists, ratings and claims are from e.l.f.'s current product pages; all three are listed as vegan and cruelty-free.

Not confirmed: the Halo Glow Liquid Filter page showed the shade we opened as out of stock ("on vacay") with a notify option, so availability varies by shade. The pages we read don't give sizes for the filter or blush wand.

September 21, 2026 update: we re-checked all three products. Each costs $1 more than at launch, and the Halo Glow Liquid Filter and Whoa Glow ranges have grown.

Which of the three do you reach for most? Tell us in the comments.

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Estée Lauder Futurist Skin Tint Serum Foundation SPF 20
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Estée Lauder Futurist Skin Tint Serum Foundation SPF 20

Introducing the NEW Futurist Skin Tint Serum Foundation SPF 20 by Estée Lauder.

This silky serum foundation offers a sheer, tinted skin-tone perfector for a long-lasting, radiant glow.


Estée Lauder Futurist Skin Tint Serum Foundation SPF 20


It features a Botanical Oil blend to moisturize and smooth the skin, along with a soft clay formula that provides a quick-setting finish, ensuring a lightweight and luminous look without any greasiness.



This foundation is also resistant to sweat and humidity, offering up to eight hours of staying power. With a wide range of 29 shades to choose from, you can find your perfect match.


Priced at $53, this fantastic product will be available for purchase starting October 1 on sephora.com.

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Makeup Revolution Bright Light Face Glow
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Makeup Revolution Bright Light Face Glow

Discover the secret to achieving a lit-from-within skin look with Makeup Revolution's new Bright Light Face Glow.


Makeup Revolution Bright Light Face Glow


  • When applied on its own, it imparts a natural and healthy glow to the skin.
  • As an illuminating primer, it can be used to prepare the skin and create a lit-from-within radiance.
  • When mixed with foundation, it adds an overall luminosity to your makeup base.
  • As a liquid highlighter, it can be applied to the high points of the face to enhance radiance.



Available in 5 tinted shades: Gleam Light, Lustre Medium Light, Lustre Medium Light, Radiance Tan, Luminous Deep.


Price: $12

Available now on revolutionbeauty.com.

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Mad Beauty Gremlins Collection
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Mad Beauty Gremlins Collection

Introducing the Dangerously Cute Collection by Mad Beauty! A brand-new Gremlins-inspired collection featuring the lovable Mogwai Gizmo has just arrived, stealing the spotlight across a variety of bath, body, and beauty essentials! ?


  • Gremlins Sheet Face Mask ($6.24) - saturated with a skin-loving serum infused with hydrating hyaluronic acid and refreshing coconut.


Mad Beauty Gremlins Collection


  • Gremlins Sleep Mask ($11.24) - keep those bright lights out and enjoy a restful night's sleep with the cozy plush mask featuring a soft elasticated headband for added comfort.⁠?
  • Gremlins Eyeshadow Palette ($21.25) - 12 carefully selected warm, rich shades of buttery mattes and glistening shimmers that blend effortlessly.



  • Gremlins Lip Balm ($6.24) - cute lip balm case is covered in plush fur and houses a moisturizing balm scented with lip-smacking cotton candy.⁠
  • Gremlins Body Puff ($6.24)
  • Gremlins Shower Cap ($11.24)


Shop now on madbeauty.com.

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DKNY Be Delicious Orchard St.
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DKNY Be Delicious Orchard St.

Introducing DKNY Be Delicious Orchard St by Donna Karan, a vibrant new fragrance inspired by the dynamic Lower East Side of New York.


DKNY Be Delicious Orchard St.


With top notes of Pink Grapefruit and Apple, heart notes featuring Pomegranate, Raspberry, Jasmine, and Orris, and anchored by Cedarwood and Leather base notes, it's a lively fruity-floral scent.



This lively fruity-floral fragrance draws its inspiration from the ever-evolving urban landscape.


Price: $100

You can now find it available on ulta.com.

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Lancôme Le 8 Hypnôse Serum-Infused Mascara
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Lancôme Le 8 Hypnôse Serum-Infused Mascara

Introducing Lancôme's latest product - the Le 8 Hypnôse Serum-Infused Mascara. This serum-infused volumizing mascara features an exceptional formula consisting of 91% black balm, 8 revitalizing amino acids, and nourishing shea butter.


Lancôme Le 8 Hypnôse Serum-Infused Mascara


  • Noir De Jaïs - Sapphire Blue Tones - for complementing blue and hazel eyes.
  • Noir Grenat - Amethyst Burgundy Tones - for enhancing blue and green eyes.
  • Noir Malachite - Emerald Green Tones - for those with dark eyes.



This lash-loving formula is free of wax and powered by 91% black balm and 8 amino acids, promoting stronger, healthier-looking lashes over time. Choose from three new, universally flattering undertone shades to enhance your natural eye color.


Price: $33

Shop now on lancome-usa.com or ulta.com.

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Gourmande Girls Cosmetics x Eyescream Beauty
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Gourmande Girls Cosmetics x Eyescream Beauty

Gourmande Girls Cosmetics and Eyescream Beauty have just launched the Secret Grove Palette. This palette is a beautiful tribute to the ideals of simple living and draws inspiration from the light and dark academia movements.


Gourmande Girls Cosmetics x Eyescream Beauty


The Secret Grove Palette boasts a stunning collection of colors, featuring ten matte shades and two captivating duochromes. It offers a versatile range of shades to help you create a variety of enchanting looks inspired by the natural world.



It encapsulates a romanticized vision of an old-fashioned, rural lifestyle, complete with rustic décor and fashion elements. If you're a fan of Cottagecore aesthetics and the idea of being in harmony with nature, then this palette is a must-have for you.


Discover the Palette in the Eyescream Beauty Box at eyescreambeauty.com or purchase it for $29.99 on gourmandegirls.com.

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Catrice Colour Blast Eyeshadow Palettes
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Catrice Colour Blast Eyeshadow Palettes

Catrice has introduced two new Colour Blast Eyeshadow Palettes. Tangerine Meets Lilac and Blue Meets Lime offer a captivating range of soft matte shades, vibrant metallic hues, and the innovative water-activated cake liner, promising to deliver stunning eye looks.


Catrice Colour Blast Eyeshadow Palettes


The magic happens when the water-activating cake liner encounters the included, pre-moistened brush. It undergoes a remarkable transformation, turning into a creamy, liquid consistency.



  • 9 beautiful colors with a mix of matte and shimmer finishes
  • Gentle and easily blendable formula
  • Superb pigmentation for striking eye looks
  • Cruelty-free, perfume-free, and vegan-friendly


Price: $8,71

Available now on catrice.eu.

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