New Makeup Releases: Release Dates, Shades & Prices

Introducing the Holiday Collection from Haus Labs!

• The Holiday Eye Library Palettes, $49 - 6-way combinations, ensuring high-impact and harmonious colors for a range of laid-back to bold glam looks. Choose from Super Neutrals Vol 001 and Super Neutrals Vol 002.

• Mini PhD Hybrid Lip Oil Trio, $29 - includes award-winning tinted lip oil. This product provides a hydrating wash of sheer, high-shine, non-sticky color, keeping your lips moisturized and nourished. The trio comprises the exclusive Secondary (Sheer Orange), Tint (Sheer Pink), and Neutral (Universal Clear).

• The Atomic Shake Lip Lacquer Duo, $39 - offers a high-impact liquid lipstick with a transfer-proof, super glossy finish that lasts all day. Plus, this set includes the exclusive new shade, Burgundy Shine, available only in this collection.

Don't miss out on these fantastic products! Shop now on hauslabs.com.

Meet LYS Beauty's exciting new holiday sets for 2023:

• HIGHER STANDARD 3PC SATIN MATTE CREAM BLUSH SET, $22 - limited-edition blush kit includes three high-pigment formulas that seamlessly blend onto your skin, providing a natural pop of color that complements all skin tones.

• SPEAK LOVE 2PC LIP TREATMENT OIL & MOISTURE MATTE LIPSTICK SET, $19 - limited-edition 2-Piece Lip Kit.
• SPEAK LOVE 3PC MATTE LIQUID LIPSTICK SET, $29 - comfortable, moisture-rich matte liquid lipsticks with high-impact color payoff in just one swipe.

• COMPLETE CONFIDENCE 5PC FULL FACE RHINESTONE BRUSH SET, $42 - Elevate your makeup game with this luxurious 5pc full face brush set designed for perfectly blending your makeup looks.

These fabulous sets are available now on lysbeauty.com.

e.l.f. Cosmetics launched its Duochrome Liquid Eyeshadow in October 2023 at $8: a gel-based liquid shadow whose reflective pigments shift between colors as the light changes. It is $9 on e.l.f.'s site today, in four shades.

What Does "Duochrome" Mean in a Liquid Eyeshadow?

What makes it duochrome? A duochrome shadow shows two (or more) colors depending on the angle and the light, rather than one flat color. e.l.f. says the reflective pigments in this formula create metallic looks that "shift and transform in different lighting." That is the multi-chrome effect the brand pointed to at launch as mirroring the trend many shoppers had seen on their social feeds.

Which Shades Can You Buy?

e.l.f.'s product page lists four shades, with these descriptions:

• Mer-mazing: metallic blue / green
• Cyberpink: metallic pink / gold
• Extra-terrestrial: metallic pink / yellow / green (the newer shade we covered in our Extra-terrestrial post)
• Venus Envy: metallic white / blue / yellow

Our take: all four are shifting metallics, so this is a statement-lid product, not an everyday neutral. Because it is a liquid, it suits people who want a one-step look without building color with powders.

How Is the Formula Built?

e.l.f. describes it as a high-pigment, gel-based formula made for long-lasting, comfortable wear, with a bold, metallic finish. The brand lists it as 100% vegan, cruelty-free and Fair Trade.

Should You Buy It?

Buy it if you want an easy, high-shine lid color that changes as you move, and you are comfortable with a metallic finish.

Skip it if you prefer matte or soft-focus eye makeup, or you want an everyday neutral: the four listed shades are all color-shifting metallics.

What Is Confirmed, and What Is Not?

Confirmed: e.l.f. lists the product at $9 with four shades on its Duochrome Liquid Eyeshadow page. It shows a 4.8 star rating, but from only 6 reviews.

Not confirmed: the page we read doesn't give a size, and we don't know which shades were available at the October 2023 launch. Our original post didn't list shade names.

September 21, 2026 update: we re-checked the price, shade list and claims against e.l.f.'s current product page. The price is $1 above the 2023 launch price.

Which shade would you pick? Tell us in the comments.

Introducing the all-new Petite Brush Collection by Westman Atelier, where Gucci's essential blending tools are elegantly condensed into a mini brush wardrobe.

This limited edition mini set comprises the only blending tools you'll ever need.

Crafted by hand in Japan, each brush features luxuriously soft, cruelty-free bristles that ensure effortless application and blending, resulting in an exceptionally refined finish on your skin. With their thoughtful mini sizes, these brushes become your perfect travel companions.

The set consists of four indispensable brushes that simplify the process of achieving a flawlessly blended makeup look.

Price: $350 for the full set.

You can now acquire this exceptional brush collection on westman-atelier.com.

RÓEN has made your holiday gifting a breeze with their beautifully curated Holiday Gift Sets, designed to be the perfect present for anyone on your list, including yourself.

• Everything Eyes Set, $77 - ultimate eye set duo is a must-have for the holiday season. It includes the award-winning CAKE Mascara, known for its glamour, and the universally flattering Gold Lust Eyeshadow Palette.

• Elixir Set, $104 - set of skincare essentials is a powerhouse of anti-aging magic. It features the Elixir Restorative Face Oil and Elixir Tinted Lip-Oil-Balm in Stella, a pink shade that complements all skin tones. 

• Kiss My Liquid Lip Balm Trio, $64 - If you're looking for high shine without the stickiness of traditional lip gloss, this trio of liquid lip balms is the answer. 

These limited-edition sets are exclusively available for a limited time on RoenBeauty.com.

caliray just released the Staycation Primer + Setting Spray Set, a dynamic duo featuring two bestsellers to elevate your makeup game.

• So Blown Clean Blurring Primer (full size) - features hydrating niacinamide and plumping collagen peptides, delivering a soft-touch, silky feel and a poreless matte finish. It provides a flawless base for your makeup.

• Surfproof Setting Spray (mini size) - long-wearing, lightweight setting spray boasts a clean formula and an ultrafine mist. It locks in your look all day, providing bouncy hydration and a natural finish.

Price: $42

This incredible duo is now available for early access on sephora.com.

Exciting news! MOIRA has introduced a delightful array of 12 new shades to their Signature Lipstick collection. This lipstick features a feather-light, creamy balm texture that effortlessly marries lip color and shine.

Enriched with the nourishing properties of Mango Seed Butter and Squalane, it offers a comfortable, smooth application that seems to melt onto your lips. It's a must-have lip enhancer without any of that unwanted stickiness!

Price: $7.50

These stunning shades are available for purchase now on moirabeauty.com. Don't miss the chance to experience the luscious feel and vibrant hues! ??

Armani Beauty has just unveiled the all-new Luminous Silk Glow Blush Duo, a delightful gift set featuring two universally beloved shades:

• Euphoric - a peachy pink hue.
• Amore - a dusty rose shade.

This blush duo offers the perfect combination of two shades, allowing you to create a radiant, inner glow when used together, or achieve a subtle no-makeup look when applied individually. Crafted with micro-fill technology, this long-lasting cheek blush beautifully reflects light to create a soft-focus, radiant finish.

Price: $59

This exquisite blush duo is currently available for early access on sephora.com. Embrace the glow and add a touch of elegance to your makeup routine today!

Judy Doll has recently launched a captivating lineup of four brand-new shades for their Flower Gradient Ombré Blushers. This versatile product feature a harmonious blend of two delicate, rosy hues arranged in a beautiful gradient.

• Whispering Flower Mist
• Foggy Forest
• Romantic Haruno
• Daytime Sleepwalking

The blushers are expertly crafted to glide effortlessly onto your skin, imparting a silky texture and a radiant burst of color.

Price: $9.78 ($11.50, now at a 14% discount)

Don't miss out on the chance to own these exquisite blushers, available at yesstyle.com. Get yours today and adorn your cheeks with a radiant, rosy finish!