New Makeup Releases: Release Dates, Shades & Prices

Introducing Innisfree's latest product - Super Volcanic AHA Pore Clearing Clay Mask. This wash-off clay mask combines volcanic clusters and AHA to effectively manage excess sebum, visibly reduce pores, and provide skin-smoothing exfoliation.

This creamy, non-drying formula—a true multi-tasker in a jar! Experience the immediate benefits of this mask, which purifies pores, absorbs oils, exfoliates, and enhances texture without compromising your skin's moisture.

Incorporate it into your routine one to two times a week for consistently clear pores and a refined complexion.

Price: $16

Available now on sephora.com.

Introducing Morphe's latest creation, the Aurascape Dripglass Glazed High Shine Lip Gloss, designed to envelop your lips in luscious, semi-sheer color and pearlescent shine, accompanied by a limited-edition raspberry scent.

Achieve a juicy, glass-like shine that not only dazzles but also hydrates and nourishes, thanks to the infusion of plant-derived squalane and vitamin E. This lip gloss offers a buildable wash of semi-sheer color for a personalized touch.

• Stargaze - white shimmer with silver pearl.
• Frosé Bliss - iridescent pink-violet shimmer.
• Cosmic Coral - warm coral shimmer with gold pearl.

Price: $12

Available now on ulta.com.

Prepare to be mesmerized as AF94 reveals captivating new additions for enchanting lips and eyes.

• Lava Lust Lip Stain, $10 - drawing inspiration from the mesmerizing visual effect of a lava lamp, this bi-phase shimmer lip stain is suspended in moisturizing oil, leaving a vibrant stain on your lips. Infused with coconut oil and vitamin E, it boasts a lightweight, longwearing, and non-sticky formula.

• Swirl'd Liquid Marble Eyeshadow, $10 - weightless, highly pigmented liquid-to-powder eyeshadow effortlessly blends for an ethereal look. Revel in the velvety-smooth texture, delivering a satin finish that adds a touch of magic to your gaze.

Stay tuned for the upcoming launch on ulta.com.

Introducing a new limited-edition set by Laura Mercier featuring the award-winning Translucent Loose Setting Powder in a jumbo size accompanied by a velour puff.

This lightweight, finely milled powder flawlessly sets makeup for up to 16 hours, imparting a soft-matte finish without any flashback in photos.

Key Ingredients:

• Vitamin C Powder - supports a more even-toned complexion over time.
• Botanical Blurring Powder - blurs the look of pores and absorbs excess oil.
• Skin Conditioning Powder - amino acid powder for an undetectable finish.

Price: $59

Available now on sephora.com.

Introducing two captivating new facial products from AF94 that promise love at first swipe!

• It Takes 2 Bronzer Highlight Duo, $9 - weightless 2-in-1 bronzer and highlighter cream effortlessly warms the skin while imparting a delightful touch of glow, resulting in a sun-kissed sheen with just one swipe. Achieve a seamless, natural finish with comfortable wear, thanks to its buildable coverage.

• Playdate Glow Multi-Use Cheek + Lip, $9 - comes in a dewy balm finish, providing a naturally luminous wash of color. Enjoy lightweight and buildable color with a dewy glow finish. The balmy texture effortlessly blends into both cheeks and lips, and it's enriched with nourishing Vitamin E.

Get ready to experience these exciting new products, soon available on ulta.com.

e.l.f.'s Camo Liquid Blush is a pigment-packed liquid blush with a soft, dewy finish. It launched in December 2023 with nine shades at $7 each, and e.l.f.'s site now lists 12 shades at $8, rated 4.7 stars from 7,283 reviews.

Shade Guide: What Are the 12 Camo Liquid Blush Shades?

e.l.f. lists these shades with its own color descriptions:

Our take: the range reads as a color wheel for cheeks, with warm shades (Gorg Orange, Bronze Bombshell, Copper Etiquette), pinks, and cool berry and lilac at the far end. That's a wider spread than the nine shades at launch.

How Does the Formula Work?

e.l.f. calls it a lightweight, ultra-pigmented formula that blends and builds, with a rounded, grooved applicator to make application easy. The launch announcement also suggested pairing it with e.l.f.'s Liquid Blush Brush. The dewy finish comes from hyaluronic acid, rose flower water and hibiscus flower extract.

Should You Buy It?

Buy it if you want a dewy, buildable cheek color and would like a shade for every undertone. With 7,283 reviews at 4.7 stars on e.l.f.'s product page, it is a proven seller.

Skip it if you prefer matte powder blush, or want a formula for very oily skin, since e.l.f. describes this one as dewy.

What Is Confirmed, and What Is Not?

Confirmed: the current price, 12 shades, ratings and ingredients are from e.l.f.'s product page.

Not confirmed: the page we read doesn't give a size, and it doesn't say which three shades were added after the nine-shade launch.

September 21, 2026 update: we re-checked the shade list, price and rating. The range has grown from nine to 12 shades, and the price is $1 above the launch price.

Which shade is your favorite? Tell us in the comments.

Experience the warmth of winter with the ALL-NEW Chilly Vanilly Collection from Essence Cosmetics. Elevate your makeup routine with this latte-inspired assortment featuring warm metallics and vanilla-infused lip treats.

• Lip mask - achieve soft, kissable lips with a delightful vanilla scent
• Lip glaze - add a shimmery gloss in a neutral tone, perfect for any look
• Colour Intensifying Lip Balm - unveil pH magic for that ideal soft-pink hue
• Brightening Under Eye Cream - instantly brighten with a hint of tint

• Liquid Eyeshadow - fast-drying liquid formula with buildable coverage
• Face & Body Highlighter Stick - rose-gold sheen suitable for all skin tones
• Giant Sponge - oversized, versatile sponge for flawless blending

Now available in Europe and arriving soon in the US. Keep an eye out for the release on essencemakeup.com.

Introducing the Insta-Party Glitter Liner by SHEGLAM, suitable for both eyeliner and eyeshadow applications, perfect for creating stunning party looks!

The silicone tip ensures smooth and precise application, while the multidimensional glitter delivers a captivating shine. The formula dries down to a transfer-proof, smudge-proof, and fall-out-proof finish, allowing you to shine all night long.

This long-wearing, alcohol-free, cruelty-free, vegan, fragrance-free, gluten-free, silicone-free, paraben-free, and talc-free product is also recyclable.

Price: $3.99 each

Explore the collection now at sheglam.com.

Lancôme introduces the Blushing Nudes Collection, presenting seven new shades of its L'Absolu Rouge Intimate Soft Matte Lipstick—comprising four neutral warm tones and three deep cool shades.

The L'Absolu Rouge Intimatte stands out with its soft matte finish and a formula that is both buildable and lightweight, effortlessly gliding onto the lips. Enriched with caring ingredients, such as grand rose extracts and ceramides, it ensures hydration and lasting comfort for up to 12 hours.

L'Absolu Rouge Intimatte is the perfect lipstick for achieving a gorgeous nude flush or a striking pop of color, making it suitable for both everyday wear and special occasions.

Price: $35

Discover the latest shades now available on lancome-usa.com.