PÜR Modern Minerals 6-Piece Mineral Eyeshadow Palette in Warm Ember, open with mirror, showing rose, copper and brown shades

PÜR's Modern Minerals 6-Piece Mineral Eyeshadow Palette is a new eyeshadow palette with six matte, shimmer and metallic shades in two colorways. It comes in Warm Ember and Cool Earth, costs $28 per palette, and went on sale at purcosmetics.com in the US on 15 October 2026, the same day PÜR announced it on Instagram.

Updated 15 October 2026: in stock in both Warm Ember and Cool Earth at purcosmetics.com (US). It is not yet listed at Ulta Beauty, Target or PÜR's UK store.

Release Date

PÜR announced the Modern Minerals palettes on 15 October 2026 with an Instagram reel captioned "Warm tones just hit different". The reel shows a "coming soon" polaroid of a shimmer pan. The palettes went on sale at purcosmetics.com (US) the same day, and the site's top banner reads "Meet Modern Minerals Eyeshadow Palettes".

Price

  • US: $28.00 per palette at purcosmetics.com
  • UK and other markets: Not yet announced

What's Inside

  • 6 pressed eyeshadows per palette
  • 3 finishes: matte, shimmer and metallic. PÜR doesn't say how many shades have each finish.
  • Size per pan: not published
  • Total net weight: 0.28 oz / 8 g

Warm Ember & Cool Earth Shades

Warm Ember is the warm-toned palette. PÜR describes it as "sun-kissed, golden-toned shades for warm looks":

  • Rose Quartz, Terracotta, Opal, Garnet, Sunstone, Bronzite

Cool Earth is the cool-toned palette. PÜR describes it as "icy, smoky tones for cool-toned sophistication":

  • Dolomite, Jasper, Aurora, Moonstone, Graphite, Iolite

Both palettes cover the same matte, shimmer and metallic finish range.

Where to Buy

  • US: PÜR ($28.00). It is also offered through PÜR's "Try Before You Buy" programme on purcosmetics.com, where you try the product at home and pay for what you keep.
  • UK: Not yet confirmed
  • Europe: Not yet confirmed
  • Other markets: availability varies by region; more international stockists may be added.

Checked 15 October 2026: in stock at purcosmetics.com (US) in Warm Ember and Cool Earth; not listed at Ulta Beauty (PÜR Minerals brand page), Target or purcosmetics.co.uk.

What Makes the Modern Minerals Eyeshadow Palette Different?

  • Two colorways: one warm palette and one cool palette, each with six shades named after minerals and gemstones.
  • Three finishes per palette: every palette mixes matte, shimmer and metallic.
  • Mineral, talc-free format: PÜR says it is formulated without talc, parabens, formaldehyde or synthetic fragrance.

Formula and Packaging

  • Warm Ember: According to PÜR, it uses an air-whipped, double-milled formula with a "Mineral Complex" of four seed oils (sunflower, meadowfoam, macadamia and jojoba) plus vitamin E. The brand says this gives true-to-pan colour that builds from soft to bold and a weightless, crease-resistant finish. Tin oxide is listed for the Opal and Sunstone shades.
  • Cool Earth: It uses the same Mineral Complex and vitamin E base. Mica is listed for Aurora and Graphite, and tin oxide for Aurora, Moonstone and Graphite.

PÜR says both palettes are dermatologist-tested and safe for sensitive eyes and contact lens wearers. The brand also describes them as cruelty-free, and its site category tags list them as vegan and gluten-free.

How to Use It

PÜR says the shades are made for dry application with an eyeshadow brush. It suggests building colour on the lid, then adding deeper shades in the crease and blending with windshield-wiper motions. A primer is optional, but the brand recommends one for the longest wear.

More Eyeshadow and Mineral Makeup Launches

The Thrive Causemetics Focus Eyeshadow Palette is another new everyday palette this month. The Adept Cosmetics Trophy Wife Eyeshadow Palette is another October 2026 eyeshadow release. For more mineral makeup, see the bareMinerals Original Mineral Veil Daily Dose Setting Powder. You can also browse all makeup releases.

Sources