Beige graphic listing Nina Park's beauty brand trademark filings: NINA PARK and LIPSHADOW, filed 2022 to 2026, USPTO source

Status: Unconfirmed — based on US trademark filings and press reports. Nina Park has not announced products, prices, a brand name or a launch date.

Nina Park's upcoming beauty brand is a makeup line from the celebrity makeup artist, so far known only through three US trademark filings. The applications are held by Nina Park Beauty LLC of Los Angeles and cover cosmetics, brushes and makeup bags, plus a product name, Lipshadow. Here is what we know so far.

When Will Nina Park's Beauty Brand Launch?

Nina Park hasn't announced a launch date. Beauty Independent reported the plans on 12 October 2026, and RUSSH followed on 13 October 2026, noting there is no word yet on what the brand will release or when. CEW's Beauty's Top Headlines carried the story on 14 October 2026.

What the Trademark Filings Show

USPTO records, checked via Trademarkia on 14 October 2026, list three applications from Nina Park Beauty LLC:

  • NINA PARK (serial 97707783): cosmetics (Class 3), filed 7 December 2022. Status is Live/Pending, and a fifth extension of time to show use was granted on 29 June 2026. Not yet used in commerce.
  • LIPSHADOW (serial 99583917): cosmetics (Class 3), filed 8 January 2026. A Notice of Allowance has been issued, and a statement of use is still required. Not yet used in commerce.
  • NINA PARK (serial 50145303): filed 5 October 2026, covering cosmetics (Class 3), make-up, cosmetic and toiletry bags sold empty (Class 18), and lip, make-up and cosmetic brushes (Class 21). It has not yet been assigned to an examiner. Not yet used in commerce.

A Notice of Allowance means the mark is approved to register once the owner proves it is being used on products. Extensions give the owner more time to start that use.

Lipshadow is only a trademarked name so far. The name suggests a lip product, and RUSSH speculated about a lip liner or lip kit modelled on Park's lining technique, comparing a possible launch to fellow makeup artist Mary Phillips's underpainting palette. Phillips's brand, m.ph by Mary Phillips, now also sells lip sets such as its Holiday 2026 Lip Kits. Park has not described the Lipshadow product's format, formula or shades.

What Nina Park Has Said About the Brand

According to Beauty Independent, Park discussed the brand with Vogue Korea in January 2026. She said she wants to develop products she has long wished she had in her kit. She also said she likes multipurpose products that fit her restrained makeup philosophy. She named softly tinted lip products, lightweight eye makeup and complexion enhancers as areas of interest. If she launches, Park would join other makeup-artist-founded brands with lip-focused releases, such as the Fara Homidi Holiday 2026 Essential Lip Contour Trio.

Who Is Nina Park?

Park is a Korean American makeup artist known for the soft, blurred "Nina Park lip." Her clients include Emma Stone, Greta Lee and Zoë Kravitz, and The New York Times called her the "new arbiter" of no-makeup makeup in March 2026.

Her career and brand work so far:

  • She started at a MAC counter in Chicago and joined Space NK in New York in 2010.
  • She was previously a Chanel Beauté ambassador and has worked with Lancôme, YSL Beauty and Rhode, including Hailey Bieber's makeup for Rhode brand imagery.
  • She has used products from the Korean brand Clio in her celebrity work.
  • She has more than 550,000 TikTok followers and about 818,000 on Instagram.

Beauty Independent notes that the brand would enter a slower market. In the first half of 2026, prestige makeup had the slowest dollar sales growth of the prestige beauty categories, at 3%, according to Circana. Artist-led brands already on shelves include Makeup By Mario and Patrick Ta.

What We Don't Know Yet

  • Products: not announced, including what Lipshadow will be
  • Prices: not announced
  • Launch date: not announced
  • Retailers: not announced

Nothing is available to buy yet. The image in this post is our own graphic summarising the three trademark filings.

Sources