Kay Beauty, the makeup brand Katrina Kaif co-owns with Nykaa, has launched the Hydra Luscious Hydrating Lip Gloss Stain in eight shades at ₹1,199 for 3.5ml. It went live on kaybeauty.com on 30 September 2026 and is being promoted as a festive pick for Diwali.
What's New
The Hydra Luscious Lip Gloss Stain is a hybrid formula. Kay Beauty describes it as a "Hydrating Gloss + Stain": it goes on with a glossy finish, then leaves a natural, long-wearing stain as the shine wears off. On its own site the brand calls it the Hydra Luscious Gloss Stain. On Instagram it appears as the "Hydraluscious Lip Gloss Stain" under the hashtag #GlossUpThisDiwali.
According to Kay Beauty, the formula is:
- Weightless and non-sticky, with rich colour and a high-shine finish
- Designed to lock onto lips with almost zero transfer or bleeding
- Made to give fuller-looking lips with intense hydration
- Built on what the brand calls HipDewy Technology, its name for a juicy, lightweight texture that seals in shine and colour while helping lips retain moisture
Shades
The range has eight shades: Love, Grace, Tender, Tranquil, Bliss, Kind, Gentle and Honey. Going by the official swatches, they run from nude-peach and brown tones through pinks to deep reds.
In the campaign imagery, Katrina Kaif wears Honey, Rudrapriya wears Kind and Janhavi wears Tender.
What the Brand Says About the Formula
Kay Beauty highlights three ingredients:
- Chamomile extract, which the brand says soothes dry lips
- Vitamin C
- Murumuru butter
The full ingredient list starts with water and includes silicones, film-formers and fragrance (parfum). Kay Beauty labels the product vegan and displays a PETA cruelty-free icon. It is manufactured by Cosmax Indonesia and imported by Nykaa KK Beauty.
How to Use
Kay Beauty gives these steps:
- Apply to clean lips. Outline the contours first, then fill in from the centre towards the outer corners.
- Wear one coat for a sheer, glazed tint.
- Layer for more colour and shine.
- Reapply at any time.
Key Details
Every shade costs the same ₹1,199 for 3.5ml on both kaybeauty.com and Nykaa. The brand has not announced US, UK or other international pricing or availability.
Where to Buy
- US: Not yet confirmed
- UK: Not yet confirmed
- International: India: Kay Beauty (₹1,199), Nykaa (₹1,199). Other markets not yet confirmed.
Sources
- Kay Beauty, Hydra Luscious Gloss Stain product page
- Nykaa, Kay Beauty Hydra Luscious Hydrating Lip Gloss Stain listing
- Kay Beauty official Instagram (6 October 2026 post)