Party of You Coat Check Sugar Cookie set in a pink box with a pink lip balm tube and brown puffer coat keychain

Party of You has launched three holiday Coat Check sets at Target in the US, each pairing a Security Blanket Plush Hug Lip Balm with a miniature Puffer Coat Keychain for $14.99. The sets are now available online at Target in three shades: Sugar Cookie, Sparkling Cider and Candy Cane.

What's New

The Plush Hug Lip Balm is not new. Party of You already sells it in four core flavours: Choconutty, SweetNSalty, Strawberry Milkshake and Cherry Rush. The Coat Check sets are new because they bundle the balm with a collectible accessory. Each box, labelled "Coat Check," holds a balm tube with the brand's wavy rose-gold cap and a tiny puffer jacket keychain with a zipper detail and a ball chain.

The three products differ in colour:

  • Sugar Cookie: pink balm tube, brown puffer coat keychain, pink box
  • Sparkling Cider: yellow/amber balm tube, red puffer coat keychain, cream box
  • Candy Cane: deep pink/raspberry balm tube, lilac puffer coat keychain, magenta box

The shade names suggest seasonal treats. However, neither Party of You nor Target has stated a flavour or scent for any of the three sets.

What the Brand Says

Party of You calls the Security Blanket balm "your emotional support pocket pal," made "for sensitive, stressed lips to soften & wrap them in comfort." The brand says the wavy cap is designed for fidgeting: running your fingers over it is meant to offer "a little moment of relief."

On its official site, the brand describes the core Plush Hug formula as made with peptide + cupuaçu butter. According to Party of You, the balm:

  • seals in moisture for a "smooth, pillowy feel"
  • helps strengthen and smooth the lip barrier over time
  • protects against chapping and dryness

The brand also says the core balm is clinically proven to immediately moisturise and hydrate lips and to improve barrier function, based on a third-party clinical study. The published ingredient list for Choconutty includes palmitoyl tripeptide-1, cupuaçu (Theobroma grandiflorum) seed butter, shea butter, cocoa seed butter and coconut oil. Target has not published separate ingredient lists for the holiday shades, so the formulas may differ.

How to Use

Party of You advises applying the balm to lips throughout the day for extra hydration.

Key Details

At $14.99, the price is the same for all three Coat Check sets, and each includes 0.35 oz (10 g) of product. The sets are sold through Target and are not listed on partyofyou.com.

Where to Buy

Sources