Korean makeup brand rom&nd will release three limited 10th Anniversary products in Japan on 10 October 2026. The launch is tied to its Dear Bestie pop-up at Tokyu Plaza Omotesando "Omokado" in Tokyo, which runs until 28 October 2026. The line-up includes three new Juicy Lasting Tint shades priced at 1,320 yen each, a 20-shade eyeshadow palette, and a boxed set called the Mega Edition.
What's New
rom&nd Japan describes the anniversary edition as "pink, hearts and flutters." The tagline Dear Bestie refers to the brand's longtime customers, whom rom&nd calls its "bestie." Creator Min Saerom launched the brand in Korea in September 2016. rom&nd introduced the Juicy Lasting Tint in Japan in 2019.
The three products are:
- 10th Anniversary THE JUICY LASTING TINT: three new shades, 45 Milk Berry, 46 Mu Grape and 47 Cinnamon Apple. Each costs 1,320 yen, the same as the regular shades.
- BETTER THAN PALETTE Bestie Edition: a 20-shade eyeshadow palette. According to rom&nd, it collects popular colours from the brand's first ten years. It comes in a warm version (01 Peach Shade) and a cool version (02 Peony Fog). Price not yet announced.
- 10th ANNIVERSARY MEGA EDITION: all three tints plus one palette, packed in a limited cake-style box. 01 Warm Bestie contains Peach Shade and 02 Cool Bestie contains Peony Fog. Price not yet announced.
Key Details: The Pop-Up
The Dear, Bestie 10th rom&nd birthday party pop-up runs from 10 to 28 October 2026 in the third-floor pop-up space at Tokyu Plaza Omotesando "Omokado." Entry is free.
The venue includes:
- a history exhibit covering the brand's ten years
- birthday-party displays and photo zones
- a tester zone sorted by rom&nd's WARM, COOL and MUTE tone groups
- purchase gifts and a lucky draw
All three products go on sale at the pop-up first. The tints then roll out to rom&nd's offline stores across Japan.
How to visit:
- 11:00–16:00: advance reservation required. Book a date, time slot and party size through rom&nd Japan's reservation page.
- 16:00–20:00: register for the walk-in queue at the entrance on the day.
- Visit length: about 30 minutes per visit is suggested.
- No waiting outside: the brand asks visitors not to queue around the venue the night before or early in the morning.
- Gifts and stock: purchase gifts and products are limited and end when they run out.
Receipt Campaign
Shoppers in Japan can enter a receipt campaign until 28 October 2026. To qualify, buy at least 1,000 yen (tax incl.) of rom&nd products in one transaction at a physical store, then submit the receipt. There are 500 winners, and prizes include 10th-anniversary items. Online store purchases are not eligible, and receipts from the pop-up count.
Where to Buy
- US: Not yet confirmed
- UK: Not yet confirmed
- International: Japan only. The products launch at the Omotesando pop-up, and the tints then go to rom&nd offline stores in Japan. No online retailer listings have been confirmed.
Sources
- rom&nd Japan official 10th anniversary site (Dear Bestie)
- rom&nd Japan press releases via PR TIMES (Korea Ginseng Corporation Japan)
- rom&nd Japan on Instagram (@romand_jp)
- Hancosme, rom&nd 10th anniversary pop-up guide