Fwee Viral K-Beauty Lip Kit box beside a mini balm tube, Dirty Cola gloss bottle and dual lip-and-liner stick.

Korean makeup brand fwee has launched the Viral K-Beauty Lip Kit, a three-piece set exclusive to Ulta Beauty, priced at $29.99 and available now. The box also carries the names "Oat Latte Lip Kit" and "Ultimate Voluming Lip Combo." It pairs fwee's Dual Lip+Liner and 3D Voluming Gloss with a mini tinted lip balm, and Ulta presents it as a holiday-season lip set.

Key Details

According to Ulta, the kit offers two looks. You can define and plump with the liner and gloss for a "warm glow," or use the mini balm alone for a "cozy, soft-matte finish."

The three products are:

  • Long-Lasting Dual Coloring Stick Lip+Liner in 01 Drawn To You. This is a dual-ended stick with a liner on one side and a lipstick on the other. fwee says it glides on smoothly and sets with high adhesion for long-lasting, smudge-proof colour. The formula lists cocoa seed extract.
  • 3D Voluming Gloss in A13 Dirty Cola 30%. The brand says it gives an instant volumising glow that adds dimension to the lips. The gloss comes in two pigment strengths: 30% for a sheer look and 70% for deeper colour. This kit includes the sheer 30% version. According to fwee, the formula contains seven nourishing oils, including camellia japonica seed oil, plus vitamin E.
  • Blur Smoothie Tinted Lip Balm in BW02 Oat Cinnamon (0.10 oz). This mini is marked "GIFT" on the box. fwee describes it as a hydrating balm with a sheer tint and a soft, velvety blur finish. Its ingredient list includes sodium hyaluronate, panthenol, shea butter and ceramide NP.

What's Notable

The set builds on a pairing fwee already promotes. On its US site, the brand recommends layering the Lip+Liner under the 3D Voluming Gloss. It describes the liner as providing structure and "staying power" and the gloss as adding a high-shine, multidimensional finish. One of fwee's two "most recommended" combos uses the same Dirty Cola 30% gloss, though with the Lip+Liner in Chocolate Box rather than the kit's 01 Drawn To You.

All three products are also sold individually at fwee.us at these full-size prices:

  • Lip+Liner: $15.30
  • 3D Voluming Gloss: $14.99
  • Smoothie Tinted Lip Balm: $17.00

The balm in the kit is a mini, so these prices are not directly comparable to the set price.

How to Use

fwee and Ulta give the following steps:

  1. Define: outline your natural lip shape with the liner tip of the Lip+Liner.
  2. Blend: fill in with the lipstick end and soften the edges for a gradient finish.
  3. Add gloss: apply the 3D Voluming Gloss on top with its applicator.
  4. Multi-task: fwee says you can dab the Lip+Liner colour onto your cheeks and blend it with your fingertips.

For a softer look, apply the Oat Cinnamon balm on its own.

Where to Buy

Sources