Make Up For Ever New Releases

MAKE UP FOR EVER has just launched the new Rouge Artist For Ever Satin & Matte Lipstick.

This creamy, highly pigmented lipstick offers a weightless feel and up to 16 hours of wear.

Featuring a unique precision tip for defining your lip contours and a round base for perfect, one-swipe application, it's available in both matte and satin finishes.

This velvety formula delivers full-coverage color and is enriched with passion fruit seed oil for added hydration and comfort.

Price: $28

Discover now at sephora.com.

Discover the latest Mini Artist To Go Eyeshadow Palettes from MAKE UP FOR EVER.

Available in 2 shades - 600 Anywhere Caffeine and 606 Wherever Walnut, these palettes feature ultra-blendable, buildable shadows in creamy mattes and luminous shimmers.

The silky-smooth, skin-fusing formula applies effortlessly and leaves no fall-out.

Price: $32

Available at sephora.com starting July 30.

Explore the new Artist Color Pencil Extreme Waterproof Lip Liner from MAKE UP FOR EVER.

This lip liner is waterproof and glides effortlessly on lips, providing long-lasting color. It delivers a velvet-matte finish and can be worn alone or paired with your favorite lipstick.

Designed for precise definition without feathering or fading, its ultra-creamy texture ensures comfortable wear throughout the day. Available in 5 versatile shades.

Price: $26

Now available for early access on sephora.com.

Explore 5 new shades of Aqua Resist Color Ink from Makeup Forever. These high-intensity, waterproof liquid eyeliners feature an ultra-precise tip for creating bold, artistic looks.

With their ultra-pigmented formula, they offer long-lasting wear that is resistant to smudging. These eyeliners ensure maximum precision and payoff in just one stroke.

New shades include 3 matte-finished shades - Matte Lilac, Matte Mint, and Matte Cobalt, along with 2 boasting shimmering metallic finishes - Silver Power and Gold Winner.

Price: $26

Explore now on makeupforever.com.

Explore the new HD Skin Face Essentials - Full Face Cream Palette from MAKE UP FOR EVER.

This palette comes in two shades - Light to Medium, catering to fair to medium skin tones, and Tan to Deep, designed for tan to deep skin tones.

Offering a range of multiuse shades, this cream palette allows for customization to create a personalized foundation, concealer, bronzer, contour, blush, or highlighter.

The creamy texture of each shade simplifies application and blending. Moreover, the formulas provide long-lasting, buildable coverage with a natural finish.

Price: $88

Mark your calendars for March 31st, when the palette launches on sephora.com.

The newest addition to Make Up For Ever's lineup is the Artist Eyeshadow, celebrating the brand's 40 years of creativity.

Featuring 39 matte and shimmer shades, these eyeshadows guarantee easy blending and vibrant color. Iridescent shades add depth, while matte shades sculpt.

Its creamy powder texture ensures that a little goes a long way, while the soft formula allows for seamless mixing of different finishes without creasing.

With long-lasting wear, your eye makeup will stay flawless all day or night. For effortless application, use the #248 double-ended brush.

Stay tuned for the launch of the Artist Eyeshadow on makeupforever.com.

Keep your complexion flawless with MAKE UP FOR EVER's latest HD Skin Shine-Controlling & Blurring Setting Powder. Effortlessly blur imperfections with a formula that ensures a natural complexion.

This ultra-fine powder effortlessly banishes excess shine, providing a velvety matte finish that remains impeccable for 24 hours, free from clumping or accentuating dryness, even on dry skin types.

Packaged in a mess-free jar with a secure lock, the powder dispenses just the right amount for easy application, complete with a puff for added convenience.

Price: $43

Available starting February 8 on sephora.com.

Make Up For Ever's (also written Makeup Forever) HD Skin Hydra Glow is a hydrating foundation in 38 shades, designed for dry, normal, mature or sensitive skin, with medium, buildable coverage and a radiant finish. It was announced in January 2024 as the newest addition to the HD Skin range.

What Makes HD Skin Hydra Glow Different From the Rest of HD Skin?

The launch announcement calls it a treatment-style foundation: an "86% treatment" formula for hydration, plumping and skin stimulation, meant to stay comfortable all day "akin to" a hydrating sheet mask. The key ingredient is the brand's Hydra Skin Booster, described as a network of biopolymers infused with hyaluronic acid that replicates the hydrating benefits of a treatment mask.

Our take: we read "86% treatment" as the brand's framing for the skincare-oriented share of the formula, but we couldn't read a full ingredient list to verify it. The practical takeaway is that this is the HD Skin option for glowy, hydrated skin, not for a matte finish.

Who Should Consider It?

Buy it if you have dry, mature or sensitive skin and want a natural-looking base with a radiant finish.

Skip it if you have oily skin and prefer a matte finish. Our take: a glowy, hydrating foundation is designed to add shine, so an oil-controlling formula is a better match.

How Wide Is the Shade Range?

Make Up For Ever lists 38 shades and a shade finder for the foundation on its site. A mini size and a Glow Duo set also appear in search results for the brand's site. We could not open the pages to check shade names, undertones or prices.

What Is Confirmed, and What Is Not?

Confirmed: the January 2024 launch details (38 shades, coverage, finish, skin types, Hydra Skin Booster) come from the announcement, and the brand's search-listed page describes a foundation with hyaluronic acid and 38 shades.

Not confirmed: the price, size, and current stock. Make Up For Ever's site returned an access error when we tried to open it.

September 21, 2026 update: we couldn't re-check the brand's product page, so current prices and availability are unconfirmed.

Have you tried it? Tell us your shade and how it wears in the comments.

The highly anticipated return of MAKE UP FOR EVER's Artist Face Powders is here, featuring the debut of the new Artist Bronzer.

This latest addition enhances the ultimate range of products aimed at unleashing your artistry. With 8 universal shades to choose from, the Artist Bronzer promises to complement a diverse range of skin tones.

Stay tuned for the release on makeupforever.com.