MERIT

A Fashion-Meets-Beauty Moment We've Been Waiting For

There's something undeniably romantic about a beauty brand and a fashion house joining forces — and the new Merit x Erdem limited edition collection might just be the collab of the season. Launching September 22, 2026, this three-set capsule marries Merit's pared-back, utilitarian modernism with the poetic, floral femininity that British designer Erdem Moralıoğlu is beloved for.

It also marks a first for Merit: their debut foray into bespoke packaging designed with a fashion designer. Expect soft, candlelit shades, rose-bronze glow, and burgundy lips — less holiday glitter, more quiet luxury.

"This collaboration felt like a natural meeting of two worlds," says Moralıoğlu. "It was an opportunity to translate the spirit of Erdem into something people can live with every day."

The Winter Set: An Eye and Cheek Wardrobe

First up, The Winter Set — a complete eye-and-cheek edit built for that flushed, ethereal winter face. Inside you'll find:

• Day Glow in Tulle — a brand-new rose-bronze highlighter shade
• Mini Flush Balm in Carnation — a soft, warm pink for cheeks
• Solo Shadow Sheen in Mink — a limited-edition brown-grey with a subtle sheen
• Mini Clean Volume Mascara in Black — the tubing formula that lengthens and combs lashes beautifully (and washes off without a fight)

Styling tip: Sweep Mink across the lid, press Carnation onto the apples of the cheeks with your fingertips, and tap Tulle along the high points of the face for a lit-from-within finish that feels distinctly Erdem.

The Signature Lip Trio: Three Finishes, Three Moods

Arguably the standout of the collection, The Signature Lip Trio was curated personally by Erdem and features three limited-edition shades across three different finishes:

• Signature Lip Matte in Black Tie — a rich, deep burgundy
• Signature Lip Blush in London — a new wearable rose
• Signature Lip Satin in Bespoke — a polished, satin-finish neutral

The trio is designed to transition effortlessly from daytime to candlelit evening — essentially the holiday lipstick wardrobe sorted in one box.

The Retrospect Soap Trio: An Unexpected Delight

Rounding out the collaboration is The Retrospect Soap Trio, three mini bar soaps scented with Merit's beloved Retrospect fragrance. It's actually a brand-new format for Merit, and it's exclusive to MeritBeauty.com. Elegant, giftable, and perfectly in keeping with the collab's ethos that everyday objects can be both functional and quietly beautiful.

Where and When to Shop

The Merit x Erdem collection launches September 22, 2026 on MeritBeauty.com and at select Sephora locations, including Sephora Canada. Given Merit's tendency to sell out fast — and the limited-edition nature of these shades — early bookmarking is very much advised.

Whether you're gifting, collecting, or simply refreshing your winter beauty rotation with something soft and considered, this is the launch to circle on your calendar.

Discover the latest shades of MERIT's The Minimalist Perfecting Complexion Foundation and Concealer Stick, providing effortless, natural-looking coverage wherever you go.

This versatile, buildable complexion stick doubles as a foundation and concealer.

The lightweight, non-comedogenic formula ensures all-day comfort without creasing or settling into fine lines, making it ideal for all skin types, including acne-prone skin.

With its precise, rounded tip, you can effortlessly apply it to small areas for targeted coverage or use it all over for a flawless, full-coverage finish.

Price: $38

Launching on sephora.com on September 5.

MERIT presents the Great Skin Priming and Firming Moisturizer.

This lightweight cream offers time-release hydration, making your skin feel firmer and more elastic in just one week, while soothing and prepping it for makeup.

The non-comedogenic formula absorbs quickly without leaving residue, ensuring a smooth and long-lasting makeup application. Infused with peptides and hyaluronic acid.

Ideal for daytime use, it includes glycerin for all-day moisture, oat extract to calm the skin, and the Great Skin™ Complex for enhanced firmness and elasticity.

Price: $38

Stay tuned for its upcoming release on sephora.com.

Introducing the new Brow 1990 Ultra Fine Eyebrow Gel Pencil by MERIT.

This micro-fine gel pencil fills and defines brows, achieving soft, natural-looking fullness.

Designed for precise application exactly where you need it, its lightweight gel formula ensures a seamless finish without tugging or pulling. Available in 4 shades.

Price: $24

Catch it at sephora.com starting July 22.

Introducing the Brow 1980 Volumizing Tinted Eyebrow Gel-Pomade by MERIT, a nostalgic nod to the 80s. The tapered precision brush ensures every hair is coated.

This gel-pomade creates soft, fluffy brows with light hold and no crunchiness. It adds color and volume for a natural brow look reminiscent of the 80s. Available in 4 shades.

Infused with Vitamin B5 to nourish, condition, and strengthen brows, as well as Kaolin Clay and Mineral Pigments for natural-looking color and volume.

Price: $24

Grab yours at sephora.com starting July 22.

Explore the latest addition to MERIT's Signature Lip Lightweight Lipstick collection. Introducing Ginger, a soft peach shade inspired by your favorite blush.

It features the same hydrating balm-meets-lipstick formula you adore. Wear it alone for a touch of peachy-pink color, or combine it with your blush for a monochromatic look.

This lipstick delivers sheer satin-finish color without the weight of traditional lipstick.

The color is lightweight and buildable, allowing you to layer for intensified color.

Infused with squalane and sunflower seed oil, it provides lasting moisture. Additionally, papain enzyme soothes lips, while vitamin C helps diminish the appearance of fine lines.

Price: $26

Available now on meritbeauty.com.

Achieve long, lifted, and fanned-out lashes with Kylie Cosmetics' latest product - Wisp Lash Mascara. Enjoy up to 24 hours of length and curl without any flaking or smudging.

This formula effortlessly builds, providing ultra-separation and delivering wispy lashes. Its easy-to-build, black formula remains weightless and comfortable throughout wear.

Expect clump-free results without any flaking, transfer, or smudging, as its lash-hugging brush coats each individual lash with precision from the very first swipe.

Ideal for all lash types and suitable for sensitive eyes, this mascara defines, adds volume, and offers ultra-separation.

Price: $24

Discover now on kyliecosmetics.com.

Discover a new shade of Flush Balm Cream Blush - Rouge. This velvety cream blush seamlessly blends into your skin, imparting a radiant flush that lasts all day.

Its soft and adaptable texture allows for easy application. Crafted with a lightweight formula, it provides a luminous glow without feeling heavy or clogging pores.

Micro-fine pigment powders ensure a subtle hint of color. Plus, it's free from acne-triggering ingredients and enriched with Vitamin E to nourish your skin.

Price: $30

Now available on meritbeauty.com and sephora.com.

Discover MERIT's latest product, the Signature Lip Lightweight Matte Lipstick.

Experience a lightweight, soft-matte formula that allows for buildable color without the dryness, providing a feeling of weightlessness on the lips.

Enriched with Hyaluronic Acid for visible lip plumping and enduring hydration, alongside Sesame Seed Extract for lips that stay smooth and comfortable.

This product is free from a variety of harmful chemicals and synthetic fragrances, including parabens, formaldehydes, phthalates, and sulfates. It's also cruelty-free.

Price: $26 each

Launching on February 22 on sephora.com.