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Rare Beauty split its holiday 2026 gifting between two retailers this year instead of putting everything in one place — three sets are Sephora-only, two are Ulta-only, and none of the five overlap in shade or product. If you've been loyal to one retailer, you're locked into whichever new shades landed there.

Sephora Gets the New Shades

All three Sephora-exclusive sets carry the collection's genuinely new colors. Violet Faves ($34, a $48 value) is the standout for shade-chasers: a mini Soft Pinch Liquid Blush in the new Spirited, a mini Positive Light Liquid Luminizer in Lovestruck, and a mini Positive Light Luminizing Lip Gloss in Twinkle — the gloss gets an exclusive rose gold cap. Mauve Faves ($29, a $43 value) is the low-commitment entry point: just two full-size lip products, Kind Words Matte Lip Liner in Darling and Soft Pinch Lip Oil Stick in Heart, both new rosy-mauve shades.

Hope Faves ($54, a $78 value) is the odd one out here — instead of a new shade, it's built entirely around Hope, Rare Beauty's existing bestselling nude-mauve, across a mini dewy blush, a full-size matte bouncy blush and a full-size lip gloss, plus a Mini Puffy Tote keychain. It's the best pure value of the five (44% off combined retail) but it's a set for people who already love Hope, not a set to discover something new.

What Ulta Gets Instead

Ulta's two sets skip new shades entirely and lean into existing bestsellers at a lower price point. Bestselling Faves ($39, a $65 value) bundles minis of Soft Pinch Liquid Blush in Happy and Positive Light Luminizing Lip Gloss in Glimmer with a full-size Brow Harmony Flexible Lifting Gel and a mini Perfect Strokes Universal Volumizing Mascara — the only set in the whole lineup that reaches outside cheeks and lips. Luminous Faves Lip Duo ($23, a $38 value) pairs a Kind Words Matte Lip Liner in Lovely with a Positive Light Luminizing Lip Gloss in the new sheer-champagne shade Flash, which is the one genuinely new color at Ulta.

Launch Timing

Sephora: in-app September 12, sephora.com and stores September 13. Ulta: online September 12. Both retailers are treating this as a same-week drop rather than staggering it further.

Is Any of This Worth Buying?

Judged purely on markdown-off-retail-value, Bestselling Faves wins — 40% off and the only set that isn't just cheek-and-lip products. Judged on "will I actually use the new shades," Violet Faves is the more interesting buy: three new colors in a cohesive palette rather than one standalone gloss shade. Mauve Faves is the safest low-risk pickup at $29 if you just want to try Darling and Heart. Hope Faves, meanwhile, isn't really competing on newness — it's a gift for someone who already wears Hope daily, which is a fine thing for a gift set to be, but worth knowing going in.

FAQ

Which Rare Beauty holiday sets are only at Sephora? Violet Faves, Hope Faves, and Mauve Faves.

Which are only at Ulta? Bestselling Faves 4-Piece and Luminous Faves Lip Duo.

What are the actual new shades? Spirited, Lovestruck and Twinkle (Violet Faves), Darling and Heart (Mauve Faves), and Flash (Luminous Faves). Hope, Happy and Glimmer are existing shades, not new.

What's the best value? Bestselling Faves at Ulta — $39 for a $65 value (40% off) and the only set with a brow and mascara product, not just cheek/lip.

When can I actually buy these? Sephora app: September 12. Sephora everywhere else: September 13. Both Ulta sets: online September 12.

Sephora or Ulta — which side of this split are you on, and is it the new shades or the value pricing pulling you in?

Meet the new Mabel Mora's Go-To Duo from Rare Beauty.

This set features Mabel Mora’s everyday essentials, including the Soft Pinch Liquid Blush in a brand-new shade and the Soft Pinch Tinted Lip Oil in a versatile rosy brown hue.

The Soft Pinch Liquid Blush in the exclusive shade Resilience - a warm chestnut, features an airy, lightweight formula that delivers a natural, healthy flush to all skin tones.

The Soft Pinch Tinted Lip Oil in Delight - rose brown, starts with a glossy finish that transitions into a long-lasting tint, keeping your lips comfortable and never sticky.

Price: $30

Get yours now on rarebeauty.com.

Meet the new True to Myself Tinted Pressed Talc-Free Finishing Powder from Rare Beauty.

This multitasking powder blurs, smooths, reduces shine, and sets makeup with light, buildable coverage and a natural finish that enhances your natural beauty.

It creates a diffused cloud effect that allows radiance to shine through without chalkiness, caking, creasing, clogged pores, or flashback. Available in 14 shades.

Price: $30

Set to debut on sephora.com starting July 18th.

Rare Beauty introduces the new Find Comfort Hydrating Under Eye Patches.

This pack contains eight pairs of cooling undereye patches designed to hydrate, smooth, and rejuvenate the skin for a refreshed appearance in just minutes.

These cooling hydrogel patches deliver a revitalized look to the under-eyes after a single use, leaving the skin appearing firmer while minimizing the appearance of fine lines.

Enriched with Caffeine for visible brightening and smoothing, Green Tea Extract to soothe the skin, and Hyaluronic Acid for hydration and conditioning.

Price: $25

Find it on sephora.com starting June 4.

Meet the new Find Comfort Gentle Exfoliating Body Wash by Rare Beauty.

This nourishing jelly body wash pampers your skin with refreshing lemon zest, sweet jasmine, and warm cashmere wood, while gently exfoliating for a radiant glow.

The jelly formula lathers into a creamy texture, using plant-derived konjac jelly to cleanse without stripping moisture. The fresh, calming scent revitalizes you from head to toe.

Infused with konjac jelly for gentle exfoliation and hydration, and peach flower extract to soothe and soften, this body wash leaves your skin feeling refreshed and supple.

• Key Notes - Lemon Zest, Violet, Vetiver.

Price: $24

Available on sephora.com starting June 4.

Explore the latest shades of Rare Beauty's Mini Positive Light Liquid Luminizer.

This silky, second-skin liquid highlighter delivers a long-lasting, soft, and luminous finish.

Enriched with light-reflecting pearl particles and a botanical fusion of lotus, gardenia, and white waterlily, this multidimensional formula imparts a dewy glow to the skin.

Whether mixed with foundation or layered onto the high points of the face, this weightless liquid highlighter instantly enhances radiance.

The latest shades feature Enchant - soft pink, Enlighten - champagne, Mesmerize - rose bronze, and Flaunt - bronze gold.

Price: $16

Available now on sephora.com.

Rare Beauty presents an array of fresh shades for the Mini Soft Pinch Liquid Blush.

Crafted to be weightless, these blushes effortlessly blend and build with ease. Enriched with long-lasting pigments, the formula guarantees a flawless flush that lasts all day.

Available in matte or dewy finishes, these liquid blushes blend seamlessly to create soft, buildable color with a natural second-skin finish.

The new shades include Virtue - beige peach, Grateful - dewy true red, Happy - dewy cool pink, Encourage - soft neutral pink, and Joy - dewy muted peach.

Price: $14

Explore now on sephora.com.

Discover the radiant charm of Rare Beauty's new Soft Pinch Luminous Powder Blush.

This radiant blush delivers a seamless, silky flush that keeps you glowing.

Experience the unexpectedly smooth and weightless texture of this airy blush, effortlessly providing a pinch-perfect flush that appears to emanate from within.

Infused with a highly pigmented base enriched with brilliant pearls, it offers natural-looking dimension without any flaking, caking, or fallout.

Easily blendable, this formula allows you to build color or diffuse it for a softer effect, ensuring a finish that never looks chalky or ashy. Its transfer-proof, smudge-proof, and water-resistant formula ensures your blush stays put throughout the day.

Price: $26

Available starting March 28th on sephora.com and rarebeauty.com.

Introducing the New Shades of Positive Light Soft Touch Highlighters from Rare Beauty. Meet Reflect - a deep bronze shade, and Reveal–a warm copper shade.

This powder highlighter instantly bestows skin with a natural glow. Its transfer-proof, smudge-proof, and water-resistant formula ensures you stay gleaming all day long.

This talc-free formula surprises with its smooth, airy texture and seamlessly melding onto the skin for a flawless, natural sheen. It won’t emphasize skin texture.

The unique semi-sheer base is infused with ultra-smooth, prismatic microshimmers that harmonize with your skin, enhancing a variety of skin tones.

Price: $25

Secure yours today at rarebeauty.com and sephora.com.