Closure update: Cover FX announced on January 22, 2026 that it was winding down, and the brand's own shop now shows the message "Our shop is now closed." This post records the details of the August 2023 launch of the Total Cover Cream Foundation, a full-coverage foundation Cover FX pitched as capable of handling any skin challenge.
| Detail | Info |
|---|---|
| Brand | Cover FX (owned by AS Beauty; closure announced January 22, 2026) |
| Product | Total Cover Cream Foundation |
| Release date | August 15, 2023, exclusively on CoverFX.com |
| Price | Not stated in the launch announcement |
| Availability | Cover FX's own shop shows "Our shop is now closed" as of September 21, 2026; other sellers not confirmed |
| Coverage | Maximum |
| Texture | Silky, creamy |
What Was the Total Cover Cream Foundation?
Cover FX launched it as a formula that delivers the absolute maximum coverage, meant to handle any skin challenge. The launch announcement described a luxurious, silky and creamy texture that blends effortlessly, with a seamless application "that feels like a dream." It was announced as a "save the date" launch exclusive to CoverFX.com on August 15.
Who Was It For?
Our take: a maximum-coverage cream foundation is aimed at people who want to cover redness, discoloration or scarring with one product, more than at people who want a natural skin-like base. We haven't tested it, and the launch announcement doesn't name specific skin concerns.
What Happened to Cover FX?
According to Beauty Independent, Cover FX announced on January 22, 2026 that it would begin winding down, citing tariffs and a shifting global market. The brand had exited Sephora in 2021 and Ulta Beauty in 2022, before the closure announcement.
Are There Other Full-Coverage Options on Our Site?
Our take: for a budget full-coverage base, see our e.l.f. Hydrating Camo CC Cream SPF 30 guide, which lists 30 shades at $16 and calls itself full coverage. It is a different formula (a dewy CC cream), so it may not suit someone who wants a matte, heavy-duty finish.
What Is Confirmed, and What Is Not?
Confirmed: the August 15, 2023 exclusive launch on CoverFX.com and the product description come from Cover FX's announcement. The closure announcement comes from Beauty Independent, and the "shop is now closed" message is on Cover FX's own site.
Not confirmed: the launch price, the shade range (a search summary suggested about 40 shades, which we could not verify), and whether the product is still sold anywhere.
September 21, 2026 update: we re-checked Cover FX's site and found the closure notice. Treat this page as a record of the launch, not a buying guide.
Did you wear it? Tell us how it performed in the comments.
