Burberry Beauty released the Burberry Beyond Wear Hydrating Matte Primer in September 2026, priced at $57 (US) / £45 (UK). The primer joins the Beyond Wear line alongside the Perfecting Matte Foundation and Setting & Refining Powder. According to Burberry, it gives a 24-hour blurred matte finish, 18-hour hydrating care and weather protection, using the brand's Trench Protect Technology™.
Quick Facts
| Detail | Info |
|---|---|
| Brand | Burberry Beauty |
| Product | Beyond Wear Hydrating Matte Primer |
| Release date | September 2026 |
| Price | $57 (US) / £45 (UK) |
| Availability | Burberry, Nordstrom, Macy's |
| Size | 40ml / 1.4 fl oz |
| Finish | Blurred natural matte |
| Texture | Soft pink-tinted cream |
| Key ingredients | Bamboo powder, safflower oil, Rosa damascena, Darjeeling tea leaf |
| Made in | Monaco |
What's New
The primer is built around Trench Protect Technology™, which Burberry says is inspired by the gabardine fabric of its trench coat. According to the brand, film-forming agents create a breathable, lightweight shield that gives water, humidity, sweat and heat resistance to protect makeup.
Burberry cites the following test results:
- 24-hour blurred natural matte finish and 24-hour blurring effect (clinical test, 32 volunteers)
- 18-hour hydrating care and 24-hour comfort (consumer test, 112 volunteers)
- Water, humidity, sweat and heat resistance
The Formula
According to Burberry, the formula is composed of 87% skincare-based ingredients (the percentage of skin-beneficial ingredients) and melts into the skin. The brand lists these key ingredients:
- Bamboo powder – for shine control and a soft-focus matte finish
- Safflower oil – to reinforce the skin barrier
- Rosa damascena – for antioxidant protection
- Darjeeling tea leaf – for antioxidant and anti-pollution defence
The brand says the primer is suitable for all skin types, including sensitive. Burberry also states that it is dermatologically tested and non-comedogenic.
How to Use
The primer has a pink-tinted cream texture. Burberry gives two ways to use it:
- Wear it alone for a matte, blurred complexion
- Apply it as the first step before foundation to prime the skin, smooth and blur the look of pores, and prolong makeup wear
Where to Buy
- US: Burberry ($57), Nordstrom, Macy's
- UK: Burberry UK (£45); other UK retailers not yet confirmed
- International: Burberry International (£45), Burberry Rest of World (via Customer Service; not orderable online); other retailers not yet confirmed
Sources
- Burberry product pages: US, UK, International, Rest of World
- Nordstrom product listing
- Macy's product listing
