Makeup News & New Releases

Introducing the new By Beauty Bay Rich Palette Collection. Elevate your looks with a touch of luxury. The Rich Palettes feature opulent shades including warm browns, deep plums, and shimmering golds, both in matte and shimmer finishes.

• 42 Pan Palette - $38
• 16 Pan Palette - $20
• 9 Pan Palette - $15
• Full Collection Bundle - $43

Unleash your creativity and craft soft glam looks that stand out. Crafted with By Beauty Bay's renowned formula, each shade guarantees seamless blending, impressive pigmentation, and long-lasting wear.

Available now at beautybay.com.

The new Moondust Liquid Glitter Eyeliner ($25) by Urban Decay is a water-based liner that adds sparkle and high-impact shimmer to eye makeup. It offers a multi-dimensional sparkle effect for radiant eyes.

The iconic Moondust Glitter Eyeshadow shade, Space Cowboy, is now available as a glitter eyeliner. Moondust liners can be worn alone, on top of eyeliner, or as eyeshadow toppers, demonstrating their versatility.

Additionally, the Vice Lip Bond introduces the new shade Indie Sleeze ($27), a pure black. It's a smudge- and transfer-resistant lipstick with a formula that withstands food and drink, maintaining intense and saturated lip color.

Shop now on urbandecay.com.

Introducing the newest marvel from Florasis - Blooming Rouge Love Lock Lipstick (Under the Peach Blossoms). Velvety Comfort All Day - crafted with care, this luxuriously soft matte lipstick boasts silk oil for a gentle, evanescent texture, leaving a velvety, non-sticky finish.

The hydrophobic microsphere and flake particle formula glides on seamlessly, diminishing lip lines and resisting transfer even through sips. Drawing inspiration from age-old plant-based rouge formulations, this lipstick incorporates extracts derived from cotton rose, summer snowflake, and Madonna lily.

Natural elements work in tandem to nourish and hydrate your skin, resulting in lips that are beautifully supple and irresistibly smooth.

Price: $49

Available now at florasis.com.

Exciting news from Colour Pop! The Chrome Liquid Shadows are now BACK IN STOCK! ? Discover the innovation – very first multi-chrome, high-impact liquid eyeshadow, enriched with captivating, color-shifting pearls that create a dazzling effect.

Here's why you'll adore it – with just a single swipe, it imparts a multi-dimensional chrome finish, enduring in its allure and transforming with every play of light, granting you an enchanting and intricate appearance.

And here's why it's a must-have – your eyes will instantly captivate attention! Whether applied subtly for a soft touch or layered for a vibrant burst of color, or even worn atop your preferred eyeshadow for an extraordinarily dreamy appearance.

Individually priced at $12 each, or seize the entire set for just $99.

Shop now on colourpop.com.

Bésame Cosmetics has introduced new Ella Fitzgerald Lipsticks in two shades: Savoy and Apollo. The lipsticks present a rich color and feature a fresh lustrous creamy formula. They allow for a soft application, creating a sheer appearance.

Infused with Vitamin E and Vanilla, these lipsticks adhere to a vegan and cruelty-free ethos. The vintage-shaped design serves a dual purpose, facilitating both lip lining and filling.

• Savoy - a limited-edition terracotta shade inspired by Ella Fitzgerald's minimalist style.
• Apollo - rum raisin shade is inspired by Ella Fitzgerald's elegance.

These lipsticks are from a limited-edition makeup collection honoring Ella Fitzgerald's musical and aesthetic legacy. Created for her fans, jazz lovers, and those captivated by the Jazz Age's charm.

Price: $30

Shop now on besamecosmetics.com.

Introducing the all-new Impact-Full™ Semi-Permanent Smoothing Lipstick by Thrive Causemetics. Experience visibly fuller, smoother, and nourished lips. Achieve a satin finish that's both bold and effortlessly wearable with just one smooth, tug-free swipe.

Powered by the Line-Refine Hydrating Complex, enriched with peptides and sodium hyaluronate, this innovative lipstick hydrates, plumps the skin, and diminishes the look of fine lines, leaving your lips visibly smoother and fuller.

Prepare to choose from a spectrum of 12 shades:

• Fuchsia Pink
• Rich Red
• Raspberry Red
• Neutral Cocoa
• Spice Brown

• Berry Brown
• Peach Taupe
• Brick Red
• Berry Mauve
• Pink Mauve
• Natural Rose
• Light Peach Neutral

Price: $26

Don't miss out! This product will be available for purchase on ThriveCausemetics.com starting September 13th.

Nomad Cosmetics has just launched the GOLD & GRIT Palette, showcasing a range of cool-toned mattes in greens, browns, and blues. The palette also includes stunning metallic shimmers resembling copper, garnet, bronze, and silver. With 9 cool mattes and 9 lavish shimmers, the palette captures the spirit of abandoned Wild West ghost towns.

• Housing 18 pans of shades within its confines.
• Introducing a set of new, smooth metallic shimmers.
• Infused with Prickly Pear Cactus Seed Oil, the formula maintains its vibrancy, even amidst dusty environments.

• The formula is free from parabens, phthalates, mineral oil, talc, and gluten.
• Vegan and cruelty-free, validated by Peta.
• Not limited edition.

Price: $49

Mark your calendars for a significant event – the launch is set for Tuesday, August 29th, exclusively on nomadcosmetics.com.

Emme Cosmetics has just revealed an exciting launch of 10 New Multichrome Eyeshadows, including 7 pastel shades and 3 with black bases.

• Bubble Gum Fun
• Enchanted Violet
• Lemon-eh-de
• Pinking of You
• Sky

• Sky High
• Ultraviolet
• Tropical
• Pinktastic!
• Turning Leaf 2.0

Emme Cosmetics has also restocked their full range of multichrome eyeshadows.

These captivating shades offer a range of captivating color shifts, and they're available to explore now on emmecosmetics.ca.

Closure update: Cover FX announced on January 22, 2026 that it was winding down, and the brand's own shop now shows the message "Our shop is now closed." This post records the Blurring Primer, a $42 soft-focus primer that Cover FX introduced in August 2023.

What Did the Blurring Primer Do?

Cover FX described it as a solution to pore concerns that gives a soft-focus finish and locks in makeup. It was designed to blur the appearance of pores, fine lines and uneven texture, for a gently blurred effect, and could be used as a makeup base or patted lightly over fresh foundation for longevity.

How Do You Use It?

According to Cover FX's directions, apply a dime-sized amount to clean, moisturized skin with your fingertips, then follow with foundation and other makeup as usual. For the best result, Cover FX suggested pairing it with your preferred Cover FX foundation (we covered one in our Total Cover Cream Foundation post).

What Happened to Cover FX?

According to Beauty Independent, Cover FX said it was making "the heartfelt decision to begin winding down the Cover FX business," citing tariffs and a shifting global market.

What About the Price?

The launch price was $42. A later search listing for Cover FX's site showed a regular price of $34, so the price may have changed before the shop closed. We could not confirm either figure today, because the shop no longer sells products.

What Are the Alternatives?

Our take: if you want a pore-blurring primer, you will need to look at other brands, since the Blurring Primer is no longer sold at Cover FX's own shop. We haven't covered a direct equivalent yet.

What Is Confirmed, and What Is Not?

Confirmed: the launch details, $42 price and directions come from Cover FX's August 2023 announcement. The closure announcement comes from Beauty Independent, and the "shop is now closed" message is on Cover FX's own site.

Not confirmed: the final retail price, ingredients, and whether the primer is still sold anywhere.

September 21, 2026 update: we re-checked Cover FX's site and found the closure notice. Treat this page as a record of the product, not a buying guide.

Did you use the Blurring Primer? Tell us how it worked for you in the comments.