New Makeup Releases: Release Dates, Shades & Prices

Verdict: e.l.f. Power Grip Dewy Setting Spray is a bi-phase setting spray with an oil layer and a water layer, made to grip makeup and leave a dewy, non-sticky finish. It launched on March 31, 2024 at $10, and it is $11 on e.l.f.'s site today, rated 4.7 stars from 14,389 reviews.

What Does "Bi-Phase" Mean?

The formula has two layers: a makeup-gripping water phase and a moisturizing oil phase. That is why e.l.f. says to shake the bottle to activate it before each use. The brand describes the mist as "shockingly fine," with long-lasting wear that isn't sticky or greasy.

How Do You Use It?

According to e.l.f., shake the spray, then mist over your face from about 6 inches away with your eyes and lips closed. e.l.f. says a setting spray can be applied before makeup to prep skin or after makeup to set it.

Should You Buy It?

Buy it if:

• You want a dewy, skin-like finish instead of a matte lock.
• You like a fine mist that doesn't leave a tacky feel.
• You want a big-crowd favorite: the product page shows 14,389 reviews.

Skip it if:

• You have very oily skin and want a matte finish. Our take: a formula with an oil phase and a dewy finish is designed to leave a glow, so a mattifying spray is a better match.

What Is Confirmed, and What Is Not?

Confirmed: price, ingredients, directions and rating are from e.l.f.'s current product page.

Not confirmed: the page we read doesn't show the bottle size, and we haven't tested the hold ourselves.

September 21, 2026 update: we re-checked the price and rating. The spray costs $1 more than at launch, and it has since become part of a wider Power Grip range on e.l.f.'s site.

Quick Answers

Do I need to shake it? Yes, e.l.f. says to shake to activate the two-phase formula.

Can I use it before makeup? Yes, e.l.f. lists both pre-makeup prep and post-makeup setting.

Does it keep your makeup in place? Tell us in the comments.

Discover the latest release from r.e.m. Beauty - Essential Drip Glossy Balm.

This product boasts a multi-tasking formula designed to provide the nourishment of a lip treatment combined with the vibrant shine and color payoff of a lip gloss.

Available in six shades, each delivering a burst of high-shine pigment, enriched with hyaluronic acid, as well as antioxidants from pomegranate and passion fruit.

This jelly-like texture guarantee comfortable wear without any stickiness.

Price: $19

Arriving at rembeauty.com on April 2nd.

Meet the new Face Bond Self Setting Waterproof Liquid Foundation from Urban Decay.

This formula combines the lightness of a serum with the coverage of a medium foundation, delivering a flawless matte finish that withstands water, humidity, and sweat.

The matte finish that stays impeccable for up to 24 hours, resisting smudges and transfers effortlessly. Infused with 3% niacinamide, it offers skincare benefits.

Available in 40 shades. Plus, it's non-acnegenic, non-comedogenic, and vegan-friendly.

Price: $40

Available now on sephora.com and urbandecay.com.

What is the most recent and effective facial mask you've used? I'm looking for recommendations as I'm eager to try out some new ones!

Discover the latest release from Sephora Collection - Matte Bronzer Powder.

This bronzing powder features a hybrid creamy, silky texture that effortlessly blends into the skin, delivering a natural sun-kissed finish.

Not only does it provide a sun-kissed glow, but it also works to smooth and soften the skin for a flawless complexion that lasts all day.

This fine and weightless formula prevents any powdery effect or harsh lines.

Price: $16

Get yours now on sephora.com.

Introducing the new Banana Bright + Instant Glow Moisturizer from OLEHENRIKSEN.

This product is enriched with gold-complexed vitamin C, banana powder-inspired pigments, niacinamide, and hyaluronic acid.

This lightweight formula not only instantly brightens but also firms the skin, visibly reduces fine lines and wrinkles, and primes the skin for seamless makeup application.

It works to provide instant illumination and brightness, and deliver 24-hour hydration for plumper skin. Experience effortlessly warm, golden glow with every use.

Price: $52

Discover now on ulta.com and olehenriksen.com.

NUDESTIX has just launched the new limited-edition Nude Beach 6-Piece Eye Pencil Kit.

This palette is inspired by the shades and textures discovered on sandy beaches.

The palette features shades reminiscent of rich golden tones and delicate luminous shades found within seashells, including nudes, golds, pinks, and bronzes.

These pencils are long-wearing, waterproof, smudge-proof, and non-sticky.

Price: $69 ($162 value)

Take a look and shop now at ulta.com.

Meet the new release from Vacation - Orange Gelee SPF 30. This product pays tribute to its iconic appearance, texture, fragrance, and sheen while integrating SPF 30.

Featuring broad-spectrum SPF 30 protection, this orange-tinted formula, and the iconic French Riviera Scent with notes of Bergamot, Clove, Patchouli, and Sandalwood.

The updated mineral oil-free formula applies clear on all skin tones, providing an enviable St. Tropez shine. Enriched with lavish natural oils and butters.

This balm-to-oil formula melts into the skin, leaving a silky, moisturized feel, while hydrating and nourishing, helping to replenish sun-exposed skin.

Price: $23

Explore now on vacation.inc.