New Makeup Releases: Release Dates, Shades & Prices

The new Game Face Collection by Trixie Cosmetics, designed to ensure your makeup stays put whether you're out in the field or cheering from the bleachers. The collection includes:

First Base Priming Spray ($15) - A nourishing mist that prepares your skin for skincare and makeup. It serves as your initial step, featuring potent ingredients such as Niacinamide, Tea Leaf Extract, and Vitamin E. With a gentle peach scent.

All the Way Setting Spray ($15) - This hydrating formula provides a natural dewy finish, effectively locking in your look. It's perfect for refreshing mid-game too. The mist offers a cake-free finish, and its star ingredients include Niacinamide, Lingonberry Fruit Extract, and Vitamin E.

Ninth Inning Face & Body Shimmer Spray ($15) - A shimmering mist with a delightful coconut scent, enriched with skin-friendly components. This luminizing spray is infused with Aloe Vera Leaf Extract for hydration and soothing effects. With a gentle coconut scent.

Game Face Baseball Cap ($28) - This cap features a chenille patch and an adjustable Velcro closure at the back.

⚾︎ Prime, Set, Shimmer Bundle, $36 (all 3 for 20% off).

Mark your calendars for the collection's availability, starting Thursday at 10 am PT, exclusively at trixiecosmetics.com.

Introducing the MAKEUP BY MARIO SurrealSkin™ Awakening Concealer.

This versatile concealer offers a visible lift, blur, and brightening effect for both your under-eyes and complexion. Caffeine infusion contributes to depuffing, tightening, and smoothing the skin, resulting in a refreshed appearance.

With a medium-coverage, buildable formulation, this concealer is crease-proof and long-wearing. Its self-setting formula ensures a natural, skin-like finish that locks in flawlessly. The collection boasts an extensive range of 22 shades.

Price: $29

Anticipate its release on August 17th at makeupbymario.com.

Unveiling the new Plumeria Dragon Palette by Sugar Drizzle! This charming and rosy palette of eyeshadows and pressed pigments features a delightful array of 12 vibrant shades.

Among them, you'll find 7 shimmers and 5 mattes, offering a diverse range of options for your creative endeavors.

Price: $40

You can look forward to its release on Saturday, August 26th, available exclusively at sugardrizzlepolish.com.

Revealing the new Sakura Palette by Alter Ego, where eyes flourish in radiant bloom.

This captivating palette showcases a harmonious selection of 15 gentle shades, ranging from soft pinks to lush greens.

Mark your calendars for the launch on August 17th at 10 am PST, exclusively on shopalterego.com.

Introducing the Luis Torres x Beauty Creations Vol. 2 Collection, showcasing an array of truly distinct, vibrant, and unprecedented products.

Overdressed Shadow Palette ($27) - a versatile selection of matte and shimmer shades, this palette effortlessly transitions you from your daytime endeavors to late-night disco adventures.

True Treasures Cream Shadow Crayons ($16) - multi-purpose crayons redefine versatility, functioning as both eyeshadow and eyeliner, granting you effortless control over your desired makeup look.

Kill This Love Lip Quad ($24) - this dynamic assortment boasts an array of finishes and shades that empower you to continuously reinvent your appearance.

It’s A Vibe Face Palette ($22) - complete with blush, contour, and highlight shades:

• Don’t Stop! — A bubble gum pink with a shimmer finish
• Feel the Music — A light salmon shade with a matte finish
• Let it Flow — A salmon rose with a matte finish
• I’ll Take You There — A cool-toned chestnut shade with a matte finish
• Magic — A warm medium brown with a golden undertone and a matte finish.

My Essentials Shadow Sponge Sticks ($18)- seamlessly transform from cream to powder, bestowing a refined, impeccably blended appearance. The effortless glide-on attribute ensures a smooth application, fortified by a long-lasting formula.

The PR Box - $110

Are you excited to explore each product? Keep an eye out for the launch on August 17th, exclusively on beautycreationscosmetics.com.

I've been sticking with an Elf highlighter brush that Jessica Braun recommended a while back, but I'm starting to wonder if there might be a more effective option out there.

The EOS Bedazzled Birthday Cake Lip Balm presents an exciting novelty – a vanilla cake, buttercream icing, and rainbow sprinkle flavored lip balm – in a splendidly adorned packaging crafted to commemorate EOS's anniversary festivity. The product exudes reminiscent BeDazzler aesthetics, which I find truly captivating!

You can pre-order the EOS Bedazzled Birthday Cake Lip Balm now for $9.99 on the brand’s website. It’s available for a limited time only.

Price: 9,99$

Preorder is available on their website evolutionofsmooth.com

This exclusive offer is accessible for a restricted period!

Presenting the latest fragrance release from Coach - Love Eau de Parfum. This fragrance is a tribute to the vibrant and universal emotion of love, celebrating its myriad expressions.

Crafted for women, Coach Love Eau de Parfum falls within the Floral Fruity fragrance category. Indulge in the captivating harmony of wild strawberry, red velvet rose, and cedarwood, beautifully encapsulating the spirit of love in this exquisite Coach fragrance.

Prices: $72 / $89 / $112

Shop now at ulta.com.

Introducing the highly anticipated Halo Horizon and Eternal Collection, featuring a stunning array of shades designed to capture your imagination.

With 12 Eternal Shades, this collection offers the perfect palette for achieving one-shadow looks that provide an everyday vibe while offering a captivating shift. Additionally, there are 6 Halo Horizons, each boasting exquisite shifty halos.

Price: Eternal Shades - $22 each, Halo Shades - $20 each

Available now at shinebysdcosmetics.com.