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New Makeup Releases: Release Dates, Shades & Prices

Latest Makeup Launches and Collections

Too Faced Born This Way Matte Longwear Liquid Foundation
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Too Faced Born This Way Matte Longwear Liquid Foundation

Discover the new Born This Way Matte Longwear Liquid Foundation from Too Faced.


Too Faced Born This Way Matte Longwear Liquid Foundation


This enhanced weightless, buildable foundation offers medium-to-full coverage with advanced oil control and 24-hour undetectable wear. Available in 30 shades.



It effectively controls oil and delivers moisture for up to 12 hours. Waterproof, sweat-resistant, and humidity-resistant, it ensures long-lasting performance.



Enjoy up to 24 hours of non-fading, true-to-color wear that doesn't settle or crease.


Price: $46

Get yours now at sephora.com and toofaced.com.

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TATCHA The Kissu Lip Scrub
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TATCHA The Kissu Lip Scrub

Meet the latest product from TATCHA - The Kissu Lip Scrub.


TATCHA The Kissu Lip Scrub


This gently effective lip scrub combines peach seed, and sugar to buff away roughness while nourishing and conditioning your lips. This product reveals soft and supple lips.



The konjac scrub refines and smooths, revealing healthier-looking lips, while the peach seed scrub removes flakiness for a soft, smooth, and supple finish.


Price: $28

Available now at tatcha.com.

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Hourglass Unreal Liquid Blush
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Hourglass Unreal Liquid Blush

Hourglass presents the latest Unreal Liquid Blush collection. Available in 7 shades.


Hourglass Unreal Liquid Blush


This cream blush boasts a long-lasting, easily blendable formula with a velvety texture.



Its serum-like consistency ensures a natural finish that endures for up to 12 hours.


Keep an eye out for the launch at hourglasscosmetics.com.

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Yves Saint Laurent Pure Shot Serum in Stick
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Yves Saint Laurent Pure Shot Serum in Stick

Yves Saint Laurent reveals the new Pure Shot Serum in Stick. This revolutionary serum stick swiftly targets dryness and dullness upon application, delivering rapid results.


Yves Saint Laurent Pure Shot Serum in Stick


With continued use, it also promotes firm, poreless skin. Part of the Pure Shot Night Queen series, the serum stick contains cactus flower extract, niacinamide, and peptides.



Versatile for daily skincare, it can double as a primer to hydrate the skin during makeup touch-ups. Its compact shape fits easily into a small bag or pouch.


Get yours at yslbeautyus.com starting September 20.

Thank you, @amitbeautytalk, for the pictures and information.

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Trinny London New Shade of Lip + Cheek Sheer Shimmer
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Trinny London New Shade of Lip + Cheek Sheer Shimmer

Explore the latest shade of Lip + Cheek Sheer Shimmer from Trinny London.


Trinny London New Shade of Lip + Cheek Sheer Shimmer


Meet Violine, a natural rosebud shimmer shade. Sheer Shimmer is your go-to for a radiant glow, offering a dewy wash of instant iridescence for both lips and cheeks.



Whether worn alone or as a final touch, it delivers a light-reflecting finish with a high concentration of light-reflecting pigments, giving you a lit-from-within glow.



Enriched with nourishing castor oil, which is rich in omega fatty acids, it blends beautifully with other lip and cheek products for seamless application and a healthy, natural look.


Price: $32

Explore now at trinnylondon.com.

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Trixie Cosmetics New Shades of Play Pigments
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Trixie Cosmetics New Shades of Play Pigments

Meet the Fun Haus Collection, featuring 4 shades of Play Pigments from Trixie Cosmetics.


Trixie Cosmetics New Shades of Play Pigments


The collection features versatile shades, from a vibrant cherry red to a lively yellow!



These shades that can be used as blush, lip color, or for creating graphic liner looks. 



Each multi-use, weightless liquid shadow is housed in an adorable tube, delivering ultra-matte, highly pigmented, and blendable results. Simply swipe and play!


Price: $16

Available at trixiecosmetics.com starting June 27th.

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Hourglass Equilibrium Transformative Cleansing Balm
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Hourglass Equilibrium Transformative Cleansing Balm

Hourglass Equilibrium Transformative Cleansing Balm in a white jar with grey lettering

Hourglass Equilibrium Transformative Cleansing Balm is a balm-to-oil cleanser that costs $65 in the US and comes in an 86 g jar. It's part of Hourglass's Equilibrium skincare line and contains the brand's Amnio Youth Lipids, sunflower seed oil and avocado oil.

Updated 23 October 2026: price, size, ingredients and retailers re-checked.

When Did the Hourglass Equilibrium Cleansing Balm Launch?

Hourglass hasn't published a launch date. The balm was already on the brand's own site when we first reported it on 26 June 2024.

How Much Does the Equilibrium Cleansing Balm Cost?

It costs $65 at hourglasscosmetics.com and at Sephora US, where it's listed as online only. In the UK, Cult Beauty sells the 86 g jar for £59. NK in Sweden lists it at 770 kr, and Sephora Saudi Arabia at 350 SAR.

What Does Hourglass Say the Balm Does?

According to Hourglass, the balm melts away long-wearing makeup, sunscreen and waterproof mascara. It turns into an oil when massaged into skin. The brand says it hydrates without stripping or drying skin and describes it as non-comedogenic, vegan and cruelty-free.

The ingredient Hourglass highlights is Amnio Youth Lipids, its own lipid blend used across the Equilibrium line. The brand says the blend is built on vegan phosphatidylglycerol, which it describes as mimicking a nutrient found in amniotic fluid, and that it replenishes moisture with restoring lipids.

What's in the Formula?

The full ingredient list on Hourglass's site starts with cetyl ethylhexanoate, sunflower seed oil and avocado oil. It also contains several essential oils (Atlas cedar bark, eucalyptus, lavender, rosemary and clary sage), plus linalool and limonene. Hourglass lists it as formulated without alcohol, GMOs or mineral oil. Readers who avoid essential oils or fragrance allergens should check the list on the pack before buying.

How Does It Compare With Hourglass's Other Equilibrium Cleanser?

The balm is the line's second cleanser. The Equilibrium Rebalancing Cream Cleanser costs $25 to $52 depending on size. The line also includes the Restoring Essence ($20 to $65), the Restorative Hydrating Cream ($33 to $94) and the Resurfacing Retinoid Treatment ($110).

How to Use It

Hourglass says to scoop a small amount onto dry skin with the included spatula and massage it in, focusing on areas with makeup or oil. Then rinse with warm water or wipe off with a damp washcloth. The brand recommends storing the jar in a cool, dark place.

Where to Buy Hourglass Equilibrium Transformative Cleansing Balm

US: Hourglass ($65), Sephora ($65, online only)

UK: Cult Beauty (£59)

International: NK, Sweden (770 kr), Sephora Saudi Arabia (350 SAR). Canada: not yet confirmed.

Checked 23 October 2026. Prices can change and vary by region.

Do you prefer a cleansing balm or an oil for taking off makeup? Tell us in the comments.

Sources

  • Hourglass official website (product page and Equilibrium collection page)
  • Sephora US listing
  • Cult Beauty UK listing
  • NK Sweden and Sephora Middle East listings

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Tarte Creaseless Corrector
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Tarte Creaseless Corrector

Introducing the new Creaseless Corrector from Tarte. Available in 5 shades.


Tarte Creaseless Corrector


This creamy, creaseless corrector works like a magic wand to erase the appearance of dark spots, redness, discoloration, and more, perfecting your complexion.



The maracuja and cloudberry complex brightens the appearance of under-eyes, while the vitamin-rich formula helps minimize the look of uneven pigmentation.



This ultra-blendable formula layers seamlessly with the Creaseless Creamy Concealer™.


Price: $30

Get yours now at tartecosmetics.com.

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Hard Candy Moods Shadow Paint
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Hard Candy Moods Shadow Paint

Express yourself with the latest Moods Shadow Paint from Hard Candy. These made-to-play matte liquid eye paints offer bold color in a single swipe. Available in 8 shades.


Hard Candy Moods Shadow Paint


Enjoy high-impact color and a long-wearing, smudge-resistant, and sweat-proof finish.



Super pigmented and easy to blend, these matte shadow paints are incredibly versatile. Use them for a wash of color, a fun pop of brightness, or even to line your eyes.



Make a statement in monochrome or mix and match shades for a bold, playful look. The doe-foot applicator and convenient tube make it easy to stash in your makeup bag.


Price: $4

Shop now at hardcandy.com.

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