New Makeup Releases: Release Dates, Shades & Prices

Introducing the Tower 28 Beauty Swipe All-Over Hydrating Serum Concealer, a versatile solution that goes beyond under-eye coverage to provide natural, medium coverage for your entire face.

Infused with the nourishing benefits of Hyaluronic Acid, this formula not only conceals but also hydrates, smoothens, and plumps the skin. Enriched with Centella Asiatica Leaf Extract, it brings soothing relief to sensitive skin, while lysine contributes to collagen support and prevents dryness.

The allure of a skin-like finish is undeniable, as this type of formulation harmonizes with your skin's movement to prevent creasing. This product arrives in a diverse range of 20 shades, catering to various skin tones.

Price: $22

Be sure to mark your calendars for the exciting release on August 18th, accessible at tower28beauty.com.

The new Odyssey Lip Oil Gloss has just been released by Milk Makeup in eight delightful shades.

Crafted with vitamin-rich oils, this lip gloss offers a high-shine finish without any sticky sensation, providing a nourishing surge of hydration along with a luscious, semi-sheer tint.

It's enriched with replenishing jojoba oil, goji berry extract, and a potent mixture of natural oils, all working harmoniously to maintain the softness and hydration of your lips.

Price: $26

Shop now at milkmakeup.com.

Introducing the about-face Light Lock Lip Gloss – a luscious, glossy lip oil enriched with the goodness of natural peppermint and lavender, delivering abundant sheen without any sticky residue.

Enriched with coconut oil, this lip gloss offers softening and protective properties, while specialized skin-smoothers contribute to a transparent glass-like shine that stays put. Available in 22 shades.

Price: $13

Shop now at aboutface.com and ulta.com.

LAWLESS has just rolled out their latest creation: the Forget the Filler Skin-Plumping Line-Smoothing Perfecting Cream. This exceptional moisturizer, clinically proven to work wonders, introduces MAXI-YOUTH™, an innovative blend of peptides.

It's a dual-action gem that serves as a priming smoothing primer and an intensive overnight treatment, delivering firmer skin, reduced fine lines, and a flawlessly fresh makeup finish that lasts all day.

The spotlight ingredient, MAXI-YOUTH™, visibly elevates skin smoothness while gradually imparting a youthful and supple look. A brilliant fusion of peptides synergistically works to diminish wrinkles, enhancing skin tightness, firmness, and overall smoothness.

Price: $52

You can find it available now at lawlessbeauty.com!

Introducing the Big Lip HA Moisture Balm in Pepper - a contemporary take on nostalgic flavored lip balms, packed with all-natural ingredients to provide everyday moisture and care. Clinically proven to enhance softness, smoothness, fullness, and plumpness, this balm comes in an eco-conscious, jumbo, infinitely recyclable container.

This colorless and fragrance-free formula features a range of skin-loving ingredients:

• Sunflower - A trio of vitamins A, C, and E soothes and defends dry or chapped lips.
• Coconut Oil - Nourishing lauric acid penetrates the skin, delivering deep moisturization.
• Cayenne Pepper - Offers a bold flavor and tingling, plumping sensation.

Enriched with natural oils, butters, and extracts from fruits and flowers, it delivers optimal hydration and rejuvenation.

Price: $25

Available now at pleasing.com.

MAC Cosmetics is on the brink of introducing a captivating addition to their lineup – the Studio Radiance Serum-Powered Foundation. This ingenious creation by MAC merges the realms of skincare and foundation into a single product, promising a harmonious fusion of beauty and care.

This serum-infused foundation is designed to be a skin-loving powerhouse. According to MAC, it delivers a staggering +209% hydration, bestowing plumpness, smoothness, and a luminous radiance upon your skin. The foundation offers medium, buildable coverage while also acting as a veil to conceal pores, redness, dark spots, and dry lines.

With a diverse range of 38 shades, the MAC Cosmetics Studio Radiance Serum-Powered Foundation ensures inclusivity. Its transformative power doesn't stop at the surface – this foundation pledges to provide all-day radiance, leaving your skin hydrated and progressively healthier.

Coming soon to maccosmetics.com!

Get a sneak peek into Kara Beauty's upcoming collection! Discover a glimpse of the most adorable shade names and breathtaking colors.

Stay tuned for more details and upcoming release at karabeauty.com!

There's something about a warm, desert-toned palette that keeps pulling people back, and ColourPop's Rock On Collection leaned right into it. It launched on colourpop.com in August 2023, inspired by the red rocks of Sedona. The collection had a $14 nine-pan palette and a two-piece Super Shock Shadow set. Three years on, one half is still around.

What's in the Rock On Shadow Palette?

Nine shades of what ColourPop calls "warm, earthy terracottas, neutrals and bronzes", in Matte, Metallic and Matte Sparkle finishes. It uses ColourPop's ultra-pigmented pressed powder formula, which the brand says is long-lasting, applies evenly and "blends like a dream".

The official photos show a creamy ivory, a few soft peachy mattes, a brick red, copper and bronze metallics, and a deep brown for the crease or outer corner. That's enough for an everyday brown look or a bronze smoky eye.

Our take: at $14 for nine pans, this is one of the cheaper ways to get a full warm neutral palette. It's the reason the palette outlived the rest of the launch.

What Was the U Rock Eye Set?

A $22 duo of ColourPop Super Shock Shadows in Sunrise Hike and Rocky Start. Super Shock Shadows are ColourPop's cream-to-powder formula, sold for sparkly, fade-resistant color.

Confirmed: the U Rock set and both of its shades were no longer on colourpop.com on September 25, 2026.

Not confirmed: whether Sunrise Hike or Rocky Start were ever sold on their own, or whether they'll return.

Is the Rock On Palette Still $14?

Yes. ColourPop still listed it at $14 on September 25, 2026, the same as at launch.

FAQ

Is it a good palette for beginners? A nine-pan warm neutral palette with mostly matte shades is an easy one to learn on, and the low price takes the pressure off.

Does it suit cool undertones? It's built around warm terracottas, so people who prefer cool browns may find it too orange. ColourPop sells cool-toned palettes for that.

September 25, 2026 update: we checked what's still available from the collection and confirmed the palette's price.

Do you reach for warm palettes all year, or only in summer? Tell us in the comments.

EM Cosmetics has just sprinkled some magic and introduced the cutest Pillow Plush Blush!  This product promises a profoundly sensory experience, featuring an exceptional cushion-like texture that imparts a matte flush of color, akin to the velvety softness of a baby's cheeks.

Pillow Plush Blush ($26) is available in two shades:

• Tickled
• Peanut

This unique formula is a hybrid blend of gel, cream, and powder, resulting in a resilient yet supple consistency. Enriched with ceramides, peptides, and Vitamin E, it not only lends vibrant color but also nurtures the skin. Application is effortless, whether using your fingertips or a brush.

If you're looking for more delight, there's the option of picking up the PR Launch Box, bundling both blushes and a calico neck pillow for $60. Alternatively, you can snag the neck pillow solo for just $29.

Shop now at emcosmetics.com!