Yves Saint Laurent Beauty New Releases

Yves Saint Laurent reveals the new Pure Shot Serum in Stick. This revolutionary serum stick swiftly targets dryness and dullness upon application, delivering rapid results.

With continued use, it also promotes firm, poreless skin. Part of the Pure Shot Night Queen series, the serum stick contains cactus flower extract, niacinamide, and peptides.

Versatile for daily skincare, it can double as a primer to hydrate the skin during makeup touch-ups. Its compact shape fits easily into a small bag or pouch.

Get yours at yslbeautyus.com starting September 20.

Thank you, @amitbeautytalk, for the pictures and information.

Update (2 October 2026): four new shades (06 Legendary Gold, 12 Obsessive Tangerine, 03 Liberated Bronze and 14 Magnetic Purple) are now at Nordstrom.

Yves Saint Laurent's Lines Liberated 24H Waterproof Eyeliner just got a lot more colourful. The dual-ended pencil is known for intense, smudge-proof colour that lasts all day. Now YSL Beauty has added four shades that move it past everyday black and brown into gold, orange, bronze and purple.

The New Shades

The official imagery shows four eye-catching additions:

• 06 Legendary Gold: a metallic gold for a luxe, light-catching line
• 12 Obsessive Tangerine: a bright orange that makes blue and green eyes stand out
• 03 Liberated Bronze: a shimmering bronze, a softer alternative to brown (also listed on Sephora US)
• 14 Magnetic Purple: a shimmering purple that flatters brown and hazel eyes

What Makes This Waterproof Eyeliner Special

The Lines Liberated 24H Waterproof Eyeliner is a gel-like hybrid pencil with an ultra-creamy texture. It glides on without tugging and deposits intense pigment in one stroke. Once it sets, it is waterproof, transfer-free and smudge-proof for up to 24 hours, so your liner stays put through humidity, tears and long days.

Key benefits include:

• Dual-ended design: a pencil at one end and an angled smudger brush at the other
• Buildable and blendable colour, from a fine line to a bold, smoky wash
• Enriched with cactus fig oil for a comfortable, cushiony glide
• Satin, matte and shimmer finishes across the range

The pencil launched in 2024 at $32. It now retails for $36 in the US.

How to Use It

The secret is the dry-down window. The formula stays workable for a few moments before it locks in.

1. Line: draw along the upper lash line with the pencil, pressing lightly for a fine line or more firmly for intensity.
2. Stretch: flip to the angled brush and pull the colour outward into a wing or soft flick.
3. Smoke: for a diffused look, blend quickly before the formula sets.
4. Layer: once dry, add a second pass for a deeper, more vivid colour.

Pro tip: try Legendary Gold on the inner corners to brighten the eyes, or dot Obsessive Tangerine along the lower lash line for a modern pop of colour. Liberated Bronze smudged over a black line gives an easy evening upgrade, and Magnetic Purple works beautifully on its own as a graphic wing.

Where to Buy

• US: Nordstrom (new shades), Sephora ($36)
• UK: Not yet confirmed
• International: Not yet confirmed

Final Thoughts

With its creamy glide, 24-hour waterproof wear and built-in smudger, the YSL Lines Liberated 24H Waterproof Eyeliner was already a strong everyday pick. The four new shades make it just as fun for experimenting. Whether you choose metallic gold or shimmering purple, it's an easy way to bring bold colour to your eye looks this season.

Discover the new Couture Mini Clutch Eyeshadow Palette from Yves Saint Laurent.

This couture eyeshadow quad, now in exclusive new packaging, features a mix of Satin, Matte, Metallic, and Shimmer finishes, perfect for creating iconic eye looks.

With high pigment payoff and a soft, oil-enriched formula, it ensures up to all-day wear. The palette features four eye-sculpting shades designed to express your edge.

Price: $55

Discover now at selfridges.com.

Discover the newest Loveshine Candy Glow Tinted Butter Balm by Yves Saint Laurent, designed to give your lips a natural, healthy, and luscious glow.

This lip balm provides a translucent gloss finish, leaving your lips shiny with a subtle hint of color. Experience nourished and supple lips for 24 hours with its 98% natural formula, enriched with 85% caring ingredients to maintain lip hydration.

Passion fruit oil stimulates collagen production, while shea and jojoba butter work to rejuvenate your lips. Explore the six juicy shades and enjoy this lip-enhancing experience.

Enhanced with Color Rush pH technology, this lipstick adjusts to the pH of your lips, revealing their true color and imparting a unique tint.

Keep an eye out for the forthcoming release on yslbeautyus.com.

Explore the newest release from Yves Saint Laurent - the All Hours Hyper Finish 24H Multi-Use Natural Matte Powder. Powered by skin actives, this mess-free finishing pressed powder is universally adaptable for all skin types and tones.

Encased in a couture clutch, this soft-matte powder effortlessly eliminates shine, locks in foundation, diminishes imperfections, and withstands sweat for a full 24 hours.

Formulated to be breathable, this finishing powder blurs imperfections and pores while simultaneously smoothing the skin and setting foundation. Its finely milled texture glides over the skin seamlessly, ensuring no cakey or creased appearance.

Price: $65

Stay tuned for the release on sephora.com.

Presenting the All Hours 24H Hyper Sunkissed Glow Bronzer from Yves Saint Laurent, a lavish bronzing powder crafted for enduring 24-hour wear and a sun-kissed radiance.

Drawing inspiration from the warmth of Morocco, this bronzer effortlessly melds with your skin, providing a radiant sheen and gentle shimmer. Infused with hyaluronic acid and niacinamide, its skin-friendly formula is non-comedogenic and free from fragrance.

This bronzer seamlessly blurs imperfections and reduces the visibility of pores while providing a smoothing effect to the skin. Its blendable and breathable Hyper Bronze powder effortlessly integrates with the skin, guaranteeing a flawless application.

With its soft matte texture and subtle sheen, this formula guarantees a bronzed and healthy complexion that lasts 24 hours without fading or shifting.

Price: $65

Launching soon at sephora.com.

Yves Saint Laurent Beauty is introducing a fresh take on their beloved Rouge Volupté Shine lipstick, now reimagined as Loveshine Lip Oil Lipstick.

This product combines the richness of lipstick with the smoothness of oil, featuring a blend of six nourishing oils and a buildable formula that offers up to 24 hours of moisture.

With its sleek silver packaging and enhanced formula, this iconic lipstick delivers long-lasting hydration and protection.

It effortlessly glides onto lips, instantly hydrating and leaving them feeling softer and more nourished with continued use.

Price: $45

Stay tuned for the upcoming release on sephora.com.

YSL reveals a special Mother's Day Collection, showcasing existing products adorned in captivating passionate red packaging, with each piece available in limited edition.

• Rouge Pur Couture Slim in Rouge Muse - a true red.
• Radiant Touch Cushion Foundation in B10 and BR20.

• Black Opium Eau de Parfum Gift Set - featuring the coffee floral fragrance.
• Rouge Pur Couture in Nude Muse - a warm nude with a hint of brown.

Make sure to note April 17th for the debut of these offerings on yslbeautyus.com!

Special thanks to @amitbeautytalk for sharing the pictures and information.

Yves Saint Laurent has unleashed three mesmerizing new shades of The Bold High Pigment Lipstick. This ultra-pigmented satin lipstick boasts a buildable shine finish and delivers full coverage color in a single stroke.

Infused with Red Floral and Grape Oils, this cutting-edge formula ensures lips remain comfortable and hydrated for up to 10 hours.

The signature finish strikes a balance between the reflective allure of classic satin and the subtlety of high-shine lip gloss.

Price: $45 each

Available now on sephora.com.