Jones Road is releasing The Bobbi Kit 6.0, its sixth anniversary kit, on 6 October 2026 at 8 AM EST for $88 (US). The limited-edition set contains five makeup products, including two new launches, and comes in a vegan leather rolltop clutch. Jones Road, founded by makeup artist Bobbi Brown, calls the kit "Bobbi's exclusive edit for the season" and "a full look in a bag."
Quick Facts
| Detail | Info |
|---|---|
| Brand | Jones Road |
| Product | The Bobbi Kit 6.0 |
| Release date | 6 October 2026, 8 AM EST |
| Price | $88 (US), every combination |
| Availability | Limited edition, jonesroadbeauty.com |
| Value if bought separately | $166 (brand's stated value, US) |
| Contents | Highlighter, brush, lip crayon, Mini Miracle Balm, mascara, clutch |
| Colorways | Bare or Joy |
| Mascara shades | Pitch Black or Rich Brown (new, exclusive) |
| New products | Silky Highlighting Powder, The Lip Crayon |
What's New
The kit includes two new Jones Road products:
- Silky Highlighting Powder: the brand's first powder highlighter, with four buildable shades in one compact. Jones Road describes it as "a reinvented powder illuminator" with pearlescent pigments that give a glassy, diffused glow, which the brand says is "never chalky or glittery."
- The Lip Crayon: a lipstick and lip liner in one stick, with a satin finish. The brand says the castor oil base gives smooth glide and buildable colour, from a sheer wash to fuller coverage.
The kit also includes:
- The Highlight Brush, for applying the powder to cheeks and lids.
- Mini Miracle Balm in two new shades, which the brand says are based on fan favourites.
- The Statement Mascara in Pitch Black, or in Rich Brown, a new shade exclusive to this kit.
Jones Road has not yet named the two new Miracle Balm shades or the four highlighter shades.
Key Details: Shades and Price
Each Bobbi Kit 6.0 is shade-matched. Buyers choose a Bare or Joy colorway, then pick a mascara shade, for four possible combinations. According to the brand, every shade in the kit, including the four highlighter shades, is chosen to work across a range of skin tones. Jones Road describes Pitch Black as the classic, striking option and Rich Brown as a softer choice for everyday wear or lighter lashes.
The kit costs $88 in every combination. Jones Road lists $166 as the value of buying the items separately. Confirmed individual US prices are $20 for Mini Miracle Balm and $28 for The Statement Mascara. The highlighter, brush and Lip Crayon have no standalone price yet.
How to Apply
Jones Road suggests this order:
- Sweep Silky Highlighting Powder onto the high points of the face with The Highlight Brush. Apply it to lids with fingers or a brush.
- Dab Mini Miracle Balm onto cheeks and lips.
- Swipe on The Lip Crayon.
- Finish with The Statement Mascara.
What the Brand Says
Jones Road names one key ingredient for each product:
- Highlighter: pearlescent pigments, for a "lit-from-within" glow.
- Lip Crayon: castor oil, which the brand says keeps lips comfortable.
- Mascara: vitamin E, which it says conditions lashes.
- Mini Miracle Balm: jojoba seed oil, which it says moisturises skin.
All products arrive in The Brown Bag, a vegan leather rolltop clutch that the brand calls its anniversary gift to customers. Jones Road says the kit will not be restocked once it sells out, and this exact lineup will not return.
Where to Buy
- US: Jones Road ($88)
- UK: Not yet confirmed
- International: Not yet confirmed
Sources
- Jones Road: The Bobbi Kit 6.0 product page
- Jones Road's official Instagram announcement
