Indie brand Bella Beauté Bar has announced the Sheer Veil Lipgloss, a range of four new lip glosses launching on 9 October 2026. The brand has revealed the shade names ahead of launch, and full product details are expected when the glosses go live on bellabeautebar.com.
Quick Facts
| Detail | Info |
|---|---|
| Brand | Bella Beauté Bar |
| Product | Sheer Veil Lipgloss |
| Release date | 9 October 2026 |
| Price | Not yet announced |
| Availability | bellabeautebar.com (US) |
| Shades | 4 |
| Shade names | Wildflower Syrup, Twilight Nectar, Celestial Sap, Obsidian Honey |
| Finish | Not yet announced |
| Size | Not yet announced |
What's New
The Sheer Veil Lipgloss arrives as four shades, each named after an "elixir" from a witch's apothecary in the brand's launch story:
- Wildflower Syrup: drawn from wildflowers, according to the story
- Twilight Nectar: from blossoms that open only at dusk
- Celestial Sap: collected beneath the oldest trees
- Obsidian Honey: found deep in the garden, described by the brand as "a honey as black as polished stone"
The campaign image, shot by photographer ZYEL (@zyelbeauty), shows four tall tubes with clear caps. Each is printed "SHEER VEIL" in gothic lettering, with the BB monogram on the cap. Three glosses appear in nude, mauve and rosy-brown tones, and one is black. Bella Beauté Bar has not said which tube matches which shade name. The only shade colour the brand has described is Obsidian Honey.
Key Details
The brand has not yet announced the following:
- price
- formula and ingredients
- finish details
- tube size
- any retailers beyond its own site
These details are expected when the glosses go live on 9 October.
What the Brand Says
Bella Beauté Bar started in New York in 2018 and now operates from Sarasota, Florida. The brand says it specialises in smudge-proof, waterproof and long-lasting cosmetics. According to the brand, it is Leaping Bunny certified cruelty-free, and all of its items are paraben-free and vegan.
The brand currently quotes an order processing time of 5–10 business days before shipment for non-pre-order items. It also says international orders must add Route tracking insurance to be covered if a parcel is lost.
How It Compares with Previous Releases
Sheer Veil joins Bella Beauté Bar's existing lip lineup, which includes:
- Sparkle Veil Lip Gloss, such as Flux, a collaboration with Freya86_ff
- Multi-Chrome Lip Dewy Gloss in Nightmare
- Velvet Veil Lip Mud
- Dream Lip Sparkle Balm
The "Veil" naming continues from those lines and from the brand's Sparkle Veil MultiChrome Mascara Toppers. ZYEL has worked with the brand before on the Wasteland x ZYEL collection, which included a magnetic palette, pressed pigment singles and Velvet Veil Lip Muds.
How to Shop the Launch
- Check bellabeautebar.com on 9 October for final pricing, shade swatches and formula details.
- Expect each order to take up to 10 business days to process before it ships.
- International shoppers should budget for the required tracking insurance at checkout.
Where to Buy
- US: Expected on the official Bella Beauté Bar website from 9 October 2026. Price not yet announced.
- UK: Not yet confirmed
- International: Not yet confirmed
Sources
- Bella Beauté Bar's launch announcement, reposted on Instagram (photography by ZYEL)
- Bella Beauté Bar official website (bellabeautebar.com)
