Xlash calendar products in pastel boxes, eye gels, mirror and headband arranged around a cream cotton beauty bagFlat lay of Xlash items: hydrogel masks, lash and brow serums, eye gel patches, curler, tweezers, mascara and grey headbandCream Xlash beauty bag holding numbered drawstring pouches with grey satin ribbons, a 12 pouch and wrapped box beside itFront view of the cream cotton Xlash bag filled with gathered drawstring pouches tied with grey ribbonsThree cream Xlash cotton pouches stacked on top of one another against a white background

Swedish lash-and-brow specialist Xlash has opened the festive season with its limited-edition Xlash 12 Days Holiday Calendar 2026 (known in Sweden as Xlash Julkalender 12 luckor). It counts down the first 12 days of December with a curated, all-vegan selection centred on the eye area, from cult serums to cooling gels. Here's what's inside, what it costs and where to get it.

Quick Facts

DetailInfo
BrandXlash
Product12 Days Holiday Calendar 2026
Release dateAvailable now (listed 24 September 2026)
Price£109 (UK); €129 (EU); 1,399 SEK (Sweden); 549 zł (Poland)
AvailabilityLimited edition, xlash.com
Contents14 items: 12 full-size products + 2 merch pieces
Value if bought separately£258 (10 individually sold items, UK)
PackagingReusable cotton beauty bag, 21 × 30 × 12 cm
Formulas100% vegan

Release Date and Packaging

The calendar appeared on xlash.com on 24 September 2026, and on 2 October 2026 the brand confirmed on Instagram that it's available now. Instead of cardboard doors, each surprise sits in its own numbered cotton drawstring pouch, all packed into a premium reusable beauty bag. The bag is 100% cotton with a water-repellent, wipe-clean finish and a zippered inner pocket, so it works as an everyday makeup or skincare bag long after the holidays.

Products: What's Inside Each Door

The calendar holds 10 Xlash bestsellers, 2 new product launches and 2 exclusive merch pieces:

  • Door 1: Xlash Sensitive Eyelash Serum 3ml
  • Door 2: Xbrow Sensitive Eyebrow Serum 3ml
  • Door 3: NEW Ceramide Lip Butter, Swirl of Vanilla
  • Door 4: Collagen Hyal Hydrogel Mask
  • Door 5: Caring Eyes Waterproof Make-up Remover
  • Door 6: Hydrating Hyal Eye Stick
  • Door 7: NEW Xlash Pocket Mirror (merch) + Cult Classic Tweezer + Cult Classic Eyelash Curler
  • Door 8: Lash Booster Mascara
  • Door 9: NEW Awakening Hydrogel Mask
  • Door 10: NEW Xlash Headband (merch)
  • Door 11: Eye Love Gels Trio
  • Door 12: Calming Eye Gels

Beauty tip: The first two doors are the stars. Apply the lash and brow serums once a day to clean, dry lash lines and brows, ideally at night, and stay consistent: serums like these reward patience. Use the waterproof remover from Door 5 so mascara comes off gently without tugging. On puffy December mornings, the hydrogel masks and eye gels are a quick, cooling refresh.

Prices and Value

The Xlash 12 Days Holiday Calendar costs £109 in the UK, €129 in the EU, 1,399 SEK in Sweden and 549 zł in Poland. US pricing hasn't been confirmed.

Value if bought separately: £258, based on the 10 items already sold individually on the Xlash UK store:

  • Sensitive Eyelash Serum 3ml £39 + Sensitive Eyebrow Serum 3ml £39
  • Collagen Hydrogel Hyal Mask £9 + Caring Eyes Waterproof Make-Up Remover 100ml £17
  • Hydrating Hyal Eye Stick £29 + Cult Classic Precision Tweezer £19
  • Cult Classic Eyelash Curler £19 + Lash Booster Mascara £29
  • Eye Love Gels Trio £19 + Calming Eye Gels £39

The Ceramide Lip Butter, Awakening Hydrogel Mask, Pocket Mirror and Headband aren't on sale individually yet, so they aren't included in that figure. Since the two serums alone total £78, this calendar suits anyone already invested in the Xlash routine.

Where to Buy

  • US: Not yet confirmed
  • UK: Xlash UK (£109). Not yet confirmed at UK retailers such as Boots or LOOKFANTASTIC
  • International: Xlash EU (€129); Xlash Sweden (1,399 SEK)

It's a limited edition, so if lash and brow care is on your wish list (or a loved one's), it's worth getting one early.

Model in a blue fluffy sweater lifting a cream Xlash drawstring pouch from the cotton beauty bag