Chinese makeup brand INSBAHA has announced its Halloween collection, Coven of the Unseen, officially named the J Series. The release date and price have not yet been announced. The campaign recasts the witch archetype as a modern, self-possessed city dweller rather than a cloaked figure in a castle tower, under the tagline "Alone, Yet Legion. The Night is Our Noon." The packaging uses gunmetal and molten-silver finishes with faceted, crystal-like caps. The colors include galaxy purples, obsidian reds and pastel pearl shimmer.
Quick Facts
| Detail | Info |
|---|---|
| Brand | INSBAHA |
| Collection | Coven of the Unseen (J Series) |
| Release date | Not yet announced |
| Price | Not yet announced |
| Availability | Not yet announced |
| Contents | Lip gloss, lip & cheek cream, eyeshadow palette, powder pearls, brow mascara, PR box |
| Shades | Brow mascara in "Lunar Soil Gray"; powder pearls "C01" |
| Packaging | Gunmetal/antique-silver, sculpted, witchy engraved motifs |
What's Inside the Coven
The J Series includes six pieces:
- Night Starlight Gleam Lip Gloss: a dual-tone gloss with layered swirls.
- Night Obsidian Lip & Cheek Multi-Use Cream: according to INSBAHA, a breathable, creamy formula that leaves a soft-focus, sheer wash of color on lips and cheeks.
- Night Star Cluster 6-Color Eyeshadow Palette: a six-pan palette shown in at least two colorways. One is an earthy edit of muted olive, khaki, sage, taupe and grey. The other is a celestial edit of lilac, lavender, soft mauve and silver-grey.
- Night Mystic Pearls of Powder: a round, clear-lidded jar of pastel pink, blue, lilac, peach and cream powder pearls (the campaign shows shade C01), paired with a slim metal-handled brush. The brand describes the finish as one-tap, soft-focus skin.
- Lightweight Soft Mist Eyebrow Mascara: a new Lunar Soil Gray shade in INSBAHA's one-stroke brow-tinting formula.
- Coven of the Unseen Limited Edition PR Box: a tall, castle-like limited-edition box, staged in the campaign with a parchment scroll, black candles and a sculpted hand mirror.
The Campaign Look
The campaign model wears a smoked-out lilac and lavender eye with a glossy pink lip. The look pairs the lilac-toned palette shades across the lid with a deeper mauve in the outer corner. The multi-color powder pearls are swept over the high points of the face, and the Starlight Gleam gloss goes on the lips.
Key Details
The Night Obsidian Lip & Cheek Multi-Use Cream is designed for both lips and cheeks. According to INSBAHA, its finish is sheer and soft-focus, so it can be applied lightly on the cheeks or layered on the lips for deeper color. Stockist information has not yet been announced; INSBAHA's official channels are expected to carry availability updates.
Sources
- INSBAHA's Coven of the Unseen (J Series) campaign announcement
- LookHealthyStore blog post on the INSBAHA Coven of Unseen collection
