Introducing Lisa Eldridge's Velveteen Liquid Lip Color, a luxurious and long-lasting liquid lip color with a customizable formula and a soft-focus matte finish.

The velvety smooth formula glides effortlessly on the lips, providing comfortable and even coverage. It is enriched with nourishing lip-care ingredients to keep your lips hydrated. Velveteen can be worn as a delicate, soft lip stain for a subtle look or layered for a bold and powerful pout.

Prepare to be captivated by Velveteen Liquid Lip Color, which will be available in a selection of 8 stunning shades:

-Affair (caramel brown)

-Rain (medium pink)

-Muse (smoky rosewood)

-Jazz (brick red)

-Ribbon (red with blue undertones)

-Fawn (soft beige)

-Dragon (soft rusty red)

-Blush (pink berry)

Velveteen Liquid Lip Color is smudge-proof, budge-proof, non-drying, and free from any chalkiness or crumbling. It is also cruelty-free and vegan, aligning with ethical values.

Price: $27

Coming soon: Mark your calendars for the availability of Velveteen Liquid Lip Color on July 14th at lisaeldridge.com.