Makeup News & New Releases

The EOS Bedazzled Birthday Cake Lip Balm presents an exciting novelty – a vanilla cake, buttercream icing, and rainbow sprinkle flavored lip balm – in a splendidly adorned packaging crafted to commemorate EOS's anniversary festivity. The product exudes reminiscent BeDazzler aesthetics, which I find truly captivating!

You can pre-order the EOS Bedazzled Birthday Cake Lip Balm now for $9.99 on the brand’s website. It’s available for a limited time only.

Price: 9,99$

Preorder is available on their website evolutionofsmooth.com

This exclusive offer is accessible for a restricted period!

Introducing the highly anticipated Halo Horizon and Eternal Collection, featuring a stunning array of shades designed to capture your imagination.

With 12 Eternal Shades, this collection offers the perfect palette for achieving one-shadow looks that provide an everyday vibe while offering a captivating shift. Additionally, there are 6 Halo Horizons, each boasting exquisite shifty halos.

Price: Eternal Shades - $22 each, Halo Shades - $20 each

Available now at shinebysdcosmetics.com.

Discover the new Powermatte High-Intensity Lip Pencil by NARS, where strength meets accuracy. This lip product is infused with 12-hour staying power, delivering a captivating matte finish. The creamy texture transforms into a matte seal, effortlessly providing a strong burst of color.

You can choose from a range of 10 transfer-proof shades, each offering rich color that remains vibrant all day, thanks to the Power Pigment Complex - a dynamic blend of pure pigments and color-locking elements.

Designed as a sharpenable pencil, it ensures precise application, offering packed pigment while ensuring comfortable wear. The cream-to-matte transformation smoothly glides onto lips, creating a striking matte finish.

Price: $30

Coming soon to narscosmetics.com.

Presenting the exciting Forget Me Not brush set by Blend Bunny Cosmetics! Crafted with the aim of providing multi-functionality and convenience, these brushes have been carefully designed for effortless on-the-go application.

Boasting a soft, synthetic, and delightfully fluffy texture, the Forget Me Not Palette was born out of the creator's desire for a versatile solution that caters to various makeup needs while traveling.

But as the colors came together, it became clear that it wasn't just practical – it also became a great choice for bridal, client, and neutral glam looks. So, the name was chosen to remind people not to leave it behind while also hinting at its romantic vibe for weddings and honeymoons.

Mark your calendars for August 18th when the launch is scheduled on blendbunnycosmetics.com.

Closure update: Cover FX announced on January 22, 2026 that it was winding down, and the brand's own shop now shows the message "Our shop is now closed." This post records the details of the August 2023 launch of the Total Cover Cream Foundation, a full-coverage foundation Cover FX pitched as capable of handling any skin challenge.

What Was the Total Cover Cream Foundation?

Cover FX launched it as a formula that delivers the absolute maximum coverage, meant to handle any skin challenge. The launch announcement described a luxurious, silky and creamy texture that blends effortlessly, with a seamless application "that feels like a dream." It was announced as a "save the date" launch exclusive to CoverFX.com on August 15.

Who Was It For?

Our take: a maximum-coverage cream foundation is aimed at people who want to cover redness, discoloration or scarring with one product, more than at people who want a natural skin-like base. We haven't tested it, and the launch announcement doesn't name specific skin concerns.

What Happened to Cover FX?

According to Beauty Independent, Cover FX announced on January 22, 2026 that it would begin winding down, citing tariffs and a shifting global market. The brand had exited Sephora in 2021 and Ulta Beauty in 2022, before the closure announcement.

Are There Other Full-Coverage Options on Our Site?

Our take: for a budget full-coverage base, see our e.l.f. Hydrating Camo CC Cream SPF 30 guide, which lists 30 shades at $16 and calls itself full coverage. It is a different formula (a dewy CC cream), so it may not suit someone who wants a matte, heavy-duty finish.

What Is Confirmed, and What Is Not?

Confirmed: the August 15, 2023 exclusive launch on CoverFX.com and the product description come from Cover FX's announcement. The closure announcement comes from Beauty Independent, and the "shop is now closed" message is on Cover FX's own site.

Not confirmed: the launch price, the shade range (a search summary suggested about 40 shades, which we could not verify), and whether the product is still sold anywhere.

September 21, 2026 update: we re-checked Cover FX's site and found the closure notice. Treat this page as a record of the launch, not a buying guide.

Did you wear it? Tell us how it performed in the comments.

Unveiling the brand new Alma Viva Collection from KALEIDOS. The new collection introduces two captivating quad palettes, four exquisite blushes, and a highly awaited range of seven high-impact lip glazes.

The Untamed Glow Glossy Lip Glaze offers a chance to cherish lips and achieve a flawless pout with a glossy, vinyl-like shine and richly flushed color. These small indulgences are encapsulated in the supreme hydration of a luxuriously comfortable, cushiony-soft finish, resulting in lips that appear instantly juicy and lively.

The shades include:

? Skinny Dip

? Elixir

? Hot Pursuit

? Freefall

? Penthouse

? Last Smoke

? Pink Marquise

Price: $16 each, $84 for the 7-Piece Set

The collection will be accessible from August 17th at kaleidosmakeup.com.

Discover the latest masterpiece from Klarity Kosmetics - the Lost at Sea Palette! The palette boasts an array of 12 shades that are super pigmented, ensuring vivid and striking color payoff with each application. Its formula is both buttery and easy to blend, allowing for seamless transitions and effortless blending between shades.

• Thingamabob - A bright neon orange matte pressed pigment
• Fricassee- A fiery orange-red shifty duochrome
• Make Waves - A rich deep black-purple matte pressed pigment
• Deep Sea Dive - An extreme multichrome shifting dark blue, purple, teal
• Rainbows & Mermaids - An iridescent white multichrome shifting pink, green, and blue
• Triton - A super shiny pale yellow gold foiled shadow

• Dinglehopper - A muted nude matte pressed pigment
• You Poor Unfortunate Soul - A seafoam turquoise green matte pressed pigment
• Gadgets & Gizmos - A foiled rose pink shadow
• Wanderin' Free - A deep mauve rose pink matte pressed pigment
• So Long, Lover Boy - A pale pastel yellow matte pressed pigment
• Getting Cold Fins? - A pale blue iridescent duochrome shifting between blue and silver

Price: $56

Don't miss the opportunity to own this masterpiece. Available now at klaritykosmetics.com.

Introducing the Kevyn Aucoin Beauty Signature Sculpting Collection, featuring a range of transformative sticks to enhance your beauty routine.

The Lighting Stick - available in Soft Light and Warm Light shades, presents the ultimate solution for an instant radiant glow. This luminous and sheer, creamy complexion enhancer effortlessly creates a radiant sheen.

The Contrast Stick - available in Shape, Tone, Chiseled, and Define options. This creamy matte formula is designed to sculpt and define your distinctive features with ease.

The Color Stick offers an array of shades – Awaken, Blooming, Be Vivacious – each a pigment-rich, ultra-creamy lightweight blush. This stick delivers buildable color, a skin-softening finish, and enduring wear.

Price: $53

Shop now at kevynaucoinbeauty.com.

Introducing the latest skincare release - OLEHENRIKSEN Dewtopia 25% Acid Flash Facial Mask. This powerhouse face mask is enriched with a potent blend of 25% AHAs and PHAs, designed to retexturize your skin, diminish fine lines, wrinkles, and pores, and enhance skin clarity – all in just five minutes.

Ideal for Normal, Dry, Combination, and Oily skin types, Dewtopia addresses concerns like dark spots, dullness, and uneven texture.

Key Ingredients:

• 25% Acids (10% AHAs and 15% PHAs): This chemical exfoliation duo works to retexturize and brighten your skin.
• Salicylic Acid (BHA): It clarifies your complexion and controls excess surface oil.
• 20% Aloe Juice: A soothing component that conditions and calms your skin.

Dewtopia is a potent at-home facial treatment that effectively resurfaces your skin, targeting visible dullness, uneven texture, and discoloration. The synergistic action of AHAs, PHAs, and BHAs gently lifts away dead skin cells, revealing a revitalized complexion.

Price: $50

Mark your calendars for August 15th! Dewtopia 25% Acid Flash Facial Mask will be available at sephora.com and OleHenriksen.com.