Makeup News & New Releases

Introducing the adorable new Etude x Bearkku collection! Here's what's in store:

• Bearkku x Play Color Eyes Play It Bearkku - $33.60
• Bearkku x Ginger Sugar Lip Balm Stick - $9.10

• Bearkku x Ginger Sugar Essential Lip Balm - $8.45
• Bearkku x Ginger Sugar Overnight Lip Mask - $11.70
• Bearkku x Ginger Sugar Melting Balm (5 shades) - $15.60

You can enjoy a fantastic 20% discount on all these products, and they also come with a bonus sticker sheet when you purchase them at etude.com. Don't miss out on this special offer!

ROSE INC is set to launch an exciting new makeup product soon: the Softlight Skin-Smoothing Hydrating Non-Comedogenic Foundation. This foundation offers medium coverage, leaves a natural finish, making it a perfect choice for those with acne-prone skin.

This foundation not only covers but also has skincare benefits. It blurs imperfections, hydrates, and brightens the skin while reducing the appearance of pores, blemishes, redness, and excess oil.

The product comes in 31 shades to match different skin tones and is designed to make your skin look and feel great.

Price: $54

You'll be able to purchase it starting from September 10th on both roseinc.com and sephora.com.

HUDA Beauty has just released a new pressed powder called the Easy Bake and Snatch Pressed Brightening and Setting Powder. This powder is designed to brighten and set your makeup with precision, giving you a flawless look.

It's talc and fragrance-free and provides medium to full coverage while resisting sweat and humidity. It also contains hyaluronic acid and avocado derivative for a smooth and non-drying texture, leaving your skin feeling soft and silky.

The compact packaging comes with a special sponge for precise application and touch-ups, especially in oily areas like the T-zone. It comes in eight shades and lasts 8-9 hours. This powder is perfect for achieving a long-lasting and beautiful makeup look.

Price: $38

Starting from September 19th, it will be available for purchase on hudabeauty.com.

Introducing the Plum Hydration Heroes Kit, a brand-new skincare set by Glow Recipe. This hydrating duo is formulated with polyglutamic acid, plum extracts, and five weights of hyaluronic acid, all working together to deeply moisturize and achieve a long-lasting, radiant glow.

Suitable for all skin types, including Normal, Dry, Combination, and Oily, this set addresses various skincare concerns, including Fine Lines and Wrinkles, Dryness, and Loss of Firmness and Elasticity.

This Plum Hydration Heroes Kit visibly plumps both your skin and lips by infusing each layer with the goodness of five weights of hyaluronic acid.

Price: $44

Now accessible for early app access on sephora.com and arriving shortly on glowrecipe.com.

SUQQU has just revealed a sneak peek into its upcoming Autumn/Winter 2023 Color Collection, and it's a vision of subtle elegance.

The Collection introduces high-pigmented eyeshadows that truly make your eyes pop. They're creamy and effortless to blend, making it easier than ever to achieve that perfect ombre effect.

• Signature Color Eyes in 128 KOUSA
• Signature Color Eyes in 127 KASSA

Two limited edition compact powder blushers (142 and 143) make a return to the collection. These blushers, fine in texture yet rich in pigment, are perfect for adding a touch of color to your complexion.

Additionally, there will be a liquid luster available in 7 shades, including two limited editions in silver and gold.

The iconic moisturizing lipstick returns with three new shades. Known for its irresistibly comfortable and glossy finish, this lipstick range has been a favorite for many.

You can already find some of these fabulous items available for purchase on cultbeauty.com

Introducing the latest makeup sensation from Ami Colé - Lid Joy. This innovative product is designed to bring joy to your eyes with its lightweight, silky eyeshadow formula that provides a creamy and comfortable color experience.

• Harlem - versatile neutral shade.
• Bed-Stuy - rich, indulgent chocolate brown.
• Los Angeles - soft and dreamy pastel blue.
• St. Louis -deep and captivating mustard yellow.

Its soft texture ensures no cracking, creasing, or dryness on your eyelids. Plus, it pampers delicate eyelid skin with ingredients like baobab seed extract, vitamin E, and shea butter.

Price: $16 each or $79 for the bundle.

Explore the stunning shades at amicole.com.

In September 2023, e.l.f. added new shades to three of its glow products: the Halo Glow Liquid Filter (now 15 shades), the Suntouchable Whoa Glow SPF 30, and the Halo Glow Blush Wand (now six). Each now costs $1 more than the 2023 launch prices of $14, $14 and $9.

Halo Glow Liquid Filter: Shade Guide and How Many Shades There Are Now

In 2023 the filter grew to 12 shades with four additions: 0 Fair Neutral Warm, 0.5 Fair Cool, 3.5 Medium Neutral Olive and 8.5 Rich Neutral Warm. e.l.f.'s page now lists 15 shades. e.l.f. calls it a multi-purpose liquid glow booster with a soft-focus "social filter" effect, for oily, dry and combination skin, worn alone, under or over makeup, or mixed with foundation. The product page shows 4.6 stars from 9,590 reviews.

Suntouchable Whoa Glow SPF 30: Which Shades Exist?

The 2023 announcement added Sunburst and Sunbeam. The current page lists three sheer, shimmery shades:

• Sunbeam: sheer peach shimmer
• Sunlight: sheer champagne shimmer (labeled new by e.l.f.)
• Sunburst: sheer bronze shimmer (also labeled new)

It is a broad-spectrum SPF 30 primer and sunscreen in a lightweight, non-greasy, fragrance-free lotion, with aloe, hyaluronic acid and squalane, in a 1.69 oz / 50 mL bottle. The product page shows 4.4 stars from 36 reviews. Our take: e.l.f. labels Sunlight and Sunburst as new, while our 2023 post already covered Sunburst and Sunbeam, so the labeling has clearly shifted since. Check the page for the current lineup.

Halo Glow Blush Wands: Which Shades Are There?

The 2023 announcement added Pink Me Up and You Go Cocoa. The blush wand page now lists six shades: Candlelit, Rosé You Slay, Magic Hour, Berry Radiant, Pink-Me-Up and You Go Cocoa. e.l.f. calls it a glowy liquid blush with a cushion-tip applicator and squalane, and shows 4.5 stars from 3,143 reviews.

What Is Confirmed, and What Is Not?

Confirmed: prices, shade lists, ratings and claims are from e.l.f.'s current product pages; all three are listed as vegan and cruelty-free.

Not confirmed: the Halo Glow Liquid Filter page showed the shade we opened as out of stock ("on vacay") with a notify option, so availability varies by shade. The pages we read don't give sizes for the filter or blush wand.

September 21, 2026 update: we re-checked all three products. Each costs $1 more than at launch, and the Halo Glow Liquid Filter and Whoa Glow ranges have grown.

Which of the three do you reach for most? Tell us in the comments.

Introducing the NEW Futurist Skin Tint Serum Foundation SPF 20 by Estée Lauder.

This silky serum foundation offers a sheer, tinted skin-tone perfector for a long-lasting, radiant glow.

It features a Botanical Oil blend to moisturize and smooth the skin, along with a soft clay formula that provides a quick-setting finish, ensuring a lightweight and luminous look without any greasiness.

This foundation is also resistant to sweat and humidity, offering up to eight hours of staying power. With a wide range of 29 shades to choose from, you can find your perfect match.

Priced at $53, this fantastic product will be available for purchase starting October 1 on sephora.com.

Discover the secret to achieving a lit-from-within skin look with Makeup Revolution's new Bright Light Face Glow.

• When applied on its own, it imparts a natural and healthy glow to the skin.
• As an illuminating primer, it can be used to prepare the skin and create a lit-from-within radiance.
• When mixed with foundation, it adds an overall luminosity to your makeup base.
• As a liquid highlighter, it can be applied to the high points of the face to enhance radiance.

Available in 5 tinted shades: Gleam Light, Lustre Medium Light, Lustre Medium Light, Radiance Tan, Luminous Deep.

Price: $12

Available now on revolutionbeauty.com.