e.l.f.'s Camo Liquid Blush is a pigment-packed liquid blush with a soft, dewy finish. It launched in December 2023 with nine shades at $7 each, and e.l.f.'s site now lists 12 shades at $8, rated 4.7 stars from 7,283 reviews.
Shade Guide: What Are the 12 Camo Liquid Blush Shades?
e.l.f. lists these shades with its own color descriptions:
Our take: the range reads as a color wheel for cheeks, with warm shades (Gorg Orange, Bronze Bombshell, Copper Etiquette), pinks, and cool berry and lilac at the far end. That's a wider spread than the nine shades at launch.
How Does the Formula Work?
e.l.f. calls it a lightweight, ultra-pigmented formula that blends and builds, with a rounded, grooved applicator to make application easy. The launch announcement also suggested pairing it with e.l.f.'s Liquid Blush Brush. The dewy finish comes from hyaluronic acid, rose flower water and hibiscus flower extract.
Should You Buy It?
Buy it if you want a dewy, buildable cheek color and would like a shade for every undertone. With 7,283 reviews at 4.7 stars on e.l.f.'s product page, it is a proven seller.
Skip it if you prefer matte powder blush, or want a formula for very oily skin, since e.l.f. describes this one as dewy.
What Is Confirmed, and What Is Not?
Confirmed: the current price, 12 shades, ratings and ingredients are from e.l.f.'s product page.
Not confirmed: the page we read doesn't give a size, and it doesn't say which three shades were added after the nine-shade launch.
September 21, 2026 update: we re-checked the shade list, price and rating. The range has grown from nine to 12 shades, and the price is $1 above the launch price.
Which shade is your favorite? Tell us in the comments.
