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Latest Makeup releases

Kylie Cosmetics Power Plush Longwear Foundation
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Kylie Cosmetics Power Plush Longwear Foundation

Introducing Kylie Cosmetics' first FOUNDATION – Power Plush Longwear Foundation. Revel in a flawless, airbrushed finish that lasts an impressive 12 hours, courtesy of its instant skin-blurring effect.


Kylie Cosmetics Power Plush Longwear Foundation


Launching with a spectrum of 40 shades and featuring medium buildable coverage, this foundation comes together with the new foundation brush and setting spray.


Mark your calendars for the launch on January 17 at kyliecosmetics.com.

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r.e.m. Beauty Yours Truly Makeup Set
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r.e.m. Beauty Yours Truly Makeup Set

Discover an exclusive preview of the latest Yours Truly Makeup Set by r.e.m. Beauty. This enchanting all-pink collection, paying homage to Ariana Grande's debut album, allows you to craft delicate and charming monochromatic looks.


r.e.m. Beauty Yours Truly Makeup Set


The Set includes:

  • Radiant liquid eyeshadow in the fresh hue "1954," featuring a multichrome blend of gold with hints of pink.



  • Celestial highlighter in the novel shade "honeymoon high," boasting a gentle iridescent pink glow.
  • Plumping lip gloss in the shade "pink razor," a lovely baby pink hue.


Experience the allure of this makeup set at rembeauty.com starting January 16th.

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Hourglass Phantom Volumizing Glossy Balm: 4 New Shades, Price & What It Does
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Hourglass Phantom Volumizing Glossy Balm: 4 New Shades, Price & What It Does

Hourglass Phantom Volumizing Glossy Balm new shades

Hourglass added four new shades to its Phantom Volumizing Glossy Balm in January 2024: Reveal 90 (True Pink), Wish 95 (Warm Peach), Crave 140 (Warm Pink) and Rouse 180 (True Chestnut). The balm was $36 at the time, and Hourglass's page now lists it at $38.

Our take: the shade numbers appear to rise with depth: 90 and 95 are the lightest and 180 is the deepest of the four. That fits the color names, though we haven't swatched them.

What Does the Phantom Glossy Balm Do?

Hourglass calls it a 3-in-1 hybrid that hydrates like a lip balm, plumps for fuller-looking lips and delivers the high-shine finish of a lip gloss. The launch announcement said it glides on with rich color and comfortable wear, without a sticky or tacky feel, and contains a Conditioning Complex that leaves lips softer and smoother. Hourglass's page carries a "Bestseller" label and an Allure Best of Beauty 2023 badge.

Has the Range Grown?

A search summary describes the balm as available in a "curated collection of 20 shades" in a twist-up pen. The page we opened didn't list shade names, so we couldn't confirm that these four remain in the range.

What Is Confirmed, and What Is Not?

Confirmed: the price, "Bestseller" and award badge, and 3-in-1 description come from Hourglass's product page. The four shade names and descriptions come from our January 2024 announcement.

Not confirmed: the current shade list, size and stock of the four shades.

September 21, 2026 update: we re-checked the product page. The price is $2 above the January 2024 price.

Which shade would you choose? Tell us in the comments.

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ICONIC LONDON Multi-Use Blush, Bronze, and Highlight Cream Palette
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ICONIC LONDON Multi-Use Blush, Bronze, and Highlight Cream Palette

Elevate your makeup routine with ICONIC London's Multi-Use Blush, Bronze, and Highlight Cream Palette, designed to infuse warmth, depth, and a subtle radiance into your look.


ICONIC LONDON Multi-Use Blush, Bronze, and Highlight Cream Palette


This versatile cream palette is a universal favorite for achieving soft, sculpted skin with a natural satin finish that imparts a healthy-looking glow.



The bronze shades bring warmth and subtle definition to your face, while the blusher shades add a rosy, flirty flush. Illuminate high points with the shimmering highlighter to enhance your features.


Price: $49

Experience the nourishing and skin-friendly formula of this glow-to palette, available now for purchase on ulta.com.

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Twilight X ColourPop Collection
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Twilight X ColourPop Collection

Prepare for the upcoming Twilight X ColourPop Collection, a limited-edition lineup featuring brand-new, atmospheric shades inspired by the iconic first Twilight film!


  • Twilight Eyeshadow Palette, $24 - a captivating blend of blue-green tones and earthy browns and greens, perfectly capturing the essence of the movie.


Twilight X ColourPop Collection


  • Super Shock Highlighter, $10 - includes an opalescent duo-chrome lavender shade named Meadow and an icy white shade called Vampire Skin.
  • Lux Lip Oil, $11 - deep rich blue shade - Team Edward, vampy blackened red shade - Bells, sheer black shade - Team Jacob.



  • Graphix Ink Liner, $10 - metallic vampy red shade - Vampire, rich black with sparkling silver pinpoints shade - Coven, metallic forest green with green pinpoints shade - Forever.




  • SOL Shimmering Dry Oil, $10 (CP exclusive)
  • Full Collection, $99


Launching January 11 on colourpop.com and coming to ulta.com on January 14.

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Natasha Denona New Berry Pop Collection
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Natasha Denona New Berry Pop Collection

Introducing the New Berry Pop Collection from Natasha Denona, inspired by the best-selling MY DREAM CHEEK TRIO. It includes the CREAM BLUSH, TINTED GLOW BASE, and DREAM GLOW HIGHLIGHTER all in new cranberry hues.


Natasha Denona New Berry Pop Collection


The NEW BERRY POP LIPSTICK & CRAYON - vegan and clean creamy formula of the best-selling My Dream Lipstick now in the cranberry shade: the BERRY POP LIPSTICK! The perfect shade for blotted berry lips.



Pair with the BERRY POP LIP CRAYON for a defined finish! In classic longwearing, highly pigmented Lip Crayon formula that perfectly sculpts, it’s the easiest glide of lipstick in pencil form!


Prices:

BERRY POP CHEEK TRIO - $48

BERRY POP LIP CRAYON - $24

BERRY POP LIPSTICK - $27


Exclusively available now for all ND Rewards Members, and set to launch for general access on January 12 at natashadenona.com.

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about-face beauty by Halsey The Performer Skin Focused Foundation
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about-face beauty by Halsey The Performer Skin Focused Foundation

Meet The Performer Skin Focused Foundation by about-face – a formula that provides buildable, adaptable coverage, seamlessly blending into the skin.


about-face beauty by Halsey The Performer Skin Focused Foundation


With a selection of 45 personalized shades, this foundation delivers a natural soft-focus finish and customizable coverage. This skin-first hybrid foundation is designed to be buildable, breathable, and long-lasting for up to 12 hours.



Infused with a cushiony texture and enriched with 17+ skincare ingredients, it works to retain moisture and promote an even, smooth complexion with each application.


Price: $22

Available now at aboutface.com.

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MAKEUP BY MARIO 4 New Shades of Ultra Suede® Sculpting Lip Pencil
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MAKEUP BY MARIO 4 New Shades of Ultra Suede® Sculpting Lip Pencil

Presenting four new captivating shades of the Ultra Suede® Sculpting Lip Pencil by MAKEUP BY MARIO: Pink Peony, Spiced Chai, Flame Red, and Burnt Sienna. This dual-ended precision lip liner defines, sculpts, and shapes the lips for a fuller pout illusion.


MAKEUP BY MARIO 4 New Shades of Ultra Suede® Sculpting Lip Pencil


The matte, full-coverage formula is enriched with emollients, ensuring comfortable wear. Experience controlled application with a flexible film, preventing feathering or bleeding.



The dual-ended brush is perfect for blending and achieving color perfection. Lip lock technology prolongs lipstick wear, while contour shape technology shapes the lips and creates the ideal cupid’s bow.


Price: $24 each

Now accessible on both makeupbymario.com and sephora.com.

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Ulta Beauty Electric Paradise Collection
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Ulta Beauty Electric Paradise Collection

Step into the radiant realm of Electric Paradise, Ulta Beauty's latest collection inspired by the dynamic energy of vacation destinations! Unleash your inner glow with these stunning offerings!


Ulta Beauty Electric Paradise Collection


  • Electric City Eye Shadow Palette, $18
  • Flamingo Flush Blush Duo (2 shades), $12
  • Beach Day Jelly Eye Shadow (2 shades), $10 



  • Tropical Twist Eye Shadow Stick (3 shades), $10 
  • Cabana Kiss pH Lipstick (2 shades), $10


Discover the collection now at ulta.com.

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