New Makeup Releases: Release Dates, Shades & Prices

Step into your Villain Era with the Glammed Up Goth Collection by Milani! ??✨

If you're in search of a collection that can help you achieve a variety of spooky looks, you're in luck!

Milani has expanded its Gilded Eyeshadow Sticks ($10.99) with four NEW shades. These pigment-rich, ultra-creamy retractable sticks can be smudged, blended, or precisely applied to create an all-over shadow or liner look.

For bold and long-lasting lip color, check out the Stay Put Liquid Lip in Villain Era ?. This formula stays put for up to 12 hours, offering transfer-proof, full coverage matte wear.

Shop now on milanicosmetics.com.

Introducing the NEW #WhatsYourAvailabilippy Lip Collection by Beauty Creations! This collection features 5 duo lip kits, each consisting of a liquid matte lipstick and a lipliner.

Liquid Matte Lipsticks:

• Lightweight formula for comfortable wear.
• Matte finish for a chic look.
• Smooch-proof, ensuring your lip color stays in place.

Lip Liners:

• Gel formula for smooth and easy application.
• Creamy consistency that glides on effortlessly.
• Long-lasting formula to keep your lip look intact.
• Can be sharpened for precision.

Price: $12 each.

The Collection will be available for purchase online on Friday, September 22nd on beautycreationscosmetics.com.

Colorpop has just unveiled its enchanting 11:11 Collection, inviting you to embrace angelic vibes and celestial beauty. ?? This new collection is filled with the perfect shades for celestial-inspired looks, taking you on a journey to the stars. ☁️

You're on the Right Path Eyeshadow Palette ($18) - 12 nude shades in Matte, Metallic, Matte Sparkle, and Pearlescent Glitter finishes.

Pressed Powder Blush ($12) - three soft matte shades.

Lux Lipstick Blur ($10) in 4 elegant shades.

• Feeling Angelic - Warm beige
• Digits - A cool-toned beige
• So Magnetic - Pinky taupe
• Aligned - Warm chocolate

Shadow Stix ($8)

• Angel Vibes - Metallic icy champagne
• Gimme a Sign - Matte saddle brown
• So Celestial - Metallic deep taupe with silver pinpoints

The 11:11 Collection will be available on September 21st on colourpop.com.

Meet FARSÁLI's latest skincare sensation - NOVELTY N°1 LUMINOUS PEPTIDE SERUM, designed to make your skin glow. It offers antioxidant protection, plumping effects, deep hydration, and that coveted luminosity, all elegantly packaged in a single bottle.

This hybrid serum addresses dryness commonly associated with powder highlighters, all while avoiding the slickness and makeup interference often seen with liquid highlighters.

It's versatile and can be applied directly to bare skin, layered on top of makeup, or used as a radiant base before applying your makeup.

Price: $59

Pre-order now on farsali.com.

Goop by Gwyneth Paltrow, has just released a new Colorblur Glow Balm. It's made with skincare ingredients like vitamin E for soothing, vitamin C-rich sea buckthorn oil for a healthy glow, and essential fatty acids with safflower oil for moisturizing and protecting the skin.

The balm comes in five sheer colors that can quickly enhance your skin's appearance. It works well on its own or with makeup, and you can apply it easily with your fingers or a brush for a natural pop of color.

You can use it on various parts of your face to create a radiant look, and it's creamy and buildable for long-lasting results.

Price: $34

Shop now on goop.com.

NYX Professional Makeup's Butter Gloss Candy Swirl is a limited-edition collection of five swirled versions of its best-selling Butter Gloss, priced at $6 each. It was announced in September 2023 (retailers describe it as a holiday release) with nude, pink and berry shades, sold on nyxcosmetics.com and ulta.com.

Which Candy Swirl Shades Are There?

Our announcement said there were five shades spanning nude, pink and berry. Retailer listings in search results name three:

We couldn't confirm the names of the other two, so we haven't listed them. NYX released a separate "Swirl" set in 2024 with different shades (Peppermint, Hot Cocoa, Sugar Cookie and Holly Berry), so don't confuse the two.

What Makes It a "Swirl"?

According to retailer descriptions, the Swirl version puts two shades side by side in the tube in a spiral, like a piece of holiday candy. The formula has a silky, smooth consistency with medium color coverage and a non-sticky feel.

How Do You Wear It?

NYX's directions say to sweep the shiny gloss over the top and bottom lips with the soft wand. You can wear it alone or pair it with NYX's long-wearing Slim Lip Pencil for definition.

Our take: a $6 gloss is a low-risk way to try a holiday color. Because the shades were limited edition, they may be sold out, so check current stock before you plan around a specific shade.

What Is Confirmed, and What Is Not?

Confirmed: the $6 price, limited-edition status, application advice and retailers at launch come from NYX's announcement. The three shade names and descriptions come from retailer listings in search results.

Not confirmed: the two other shade names, current price and current availability.

September 21, 2026 update: we did not re-check NYX's or Ulta's sites, so treat this as a record of the 2023 launch.

Which shade did you collect? Tell us in the comments.

Check out the exciting new makeup releases from Bobbi Brown:

• Disco Drama Eye Shadow Palette Set ($39) - includes 5 high-pigment Luxe Rich Matte shadows in classic neutrals and rosy tones.
• Luxe Eye Shadow Duo ($48) - multi-dimensional shades in both Luxe Rich Lustre and Rich Matte finishes, creating a holiday-ready look.

• Confetti Crush Lip Trio ($30) - premium-size versions of Bobbi Brown's Crushed Oil-Infused Gloss and Crushed Lip Color.
• Eyes All Aglow 6-Piece Long-Wear Cream Shadow Stick Set ($99) - six long-wear cream shadow sticks with a smooth, creamy formula that applies and blends easily.

• A Tint Of Glam 2-Piece Extra Lip Tint Set ($49) - two of the brand's Extra Lip Tints, providing sheer color, comfortable hydration, and 24-hour plumping.
• Double The Drama 3-Piece Mascara Set - $38
• Luxe Lipstick - $41 each
• Primed to Party Vitamin Enriched Face Base Duo - $95

Available now on saksfifthavenue.com.

Introducing the CoverGirl Exhibitionist by Kelsea Ballerini Liquid Glitter Eyeshadows - a dazzling collection of 5 rose gold eyeshadow shades personally curated by Kelsea, drawing inspiration from her favorite holiday looks.

• Multi-Dimensional Shimmer - adds depth and brilliance to your eye makeup.
• Non-Sticky Texture - smooth and non-sticky texture that effortlessly glides onto your eyelids, making application a breeze.
• Quick Dry Down - designed to dry quickly, minimizing fallout and ensuring your eye look stays in place throughout the day.

Price: $12.99

Don't miss your chance to add a touch of multi-dimensional shimmer and sparkle to your makeup collection. Shop now on ulta.com.

Exciting news! Casper the Friendly Ghost x Profusion collection has just gone LIVE! Get ready to embrace ghostly glam and let the Halloween magic inspire your beauty routine. Here's what's hauntingly delightful:

• Ghosting You Highlighter, $6
• Fa-Boo-Lous Holographic Highlighter, $6
• Friendly Blend 3-Piece Eye & Face Brush Set, $12
• Glow in the Dark Hand Held Mirror, $8
• Cosmetic Bag & Glow in the Dark Face Gems, $12
• Ghoulish Glow Illuminating Face Primer & Setting Spray, $15

• 28-Shade Palette, $18
• The Ghostly Trio 3-Piece Glitter Lip Topper, $11
• Frightfully Fun 5 Pair Faux Mink Lash Set, $11
• Blissed Out Blend Glow in the Dark 2-Piece Blending Sponge Set, $8
• The Ghostly Trip 3-Piece Lip & Cheek Balm Set, $11
• Duochrome Liner (3 shades), $8

Don't wait - these enchanting products are ready for you to shop on profusioncosmetics.com! ???