New Makeup Releases: Release Dates, Shades & Prices

Rare Beauty's Sincerely Me Mini Eye Essentials was a limited-edition $25 set released in August 2023. It combined a mini version of the Discovery Eyeshadow Palette with a mini Perfect Strokes Universal Volumizing Mascara. It has since sold out, so here's what was in it and what you can still buy.

What Was in the Set?

1. Mini Discovery Eyeshadow Palette. Five shades, described by Rare Beauty as rich, buttery and crease-resistant, running from velvety mattes to metallics:

2. Perfect Strokes Universal Volumizing Mascara Mini. Rare Beauty says it gives lifted, lengthened lashes with buildable volume, using a weightless formula and an eye-hugging brush made for every lash type.

Can You Still Buy It?

Confirmed: a search of rarebeauty.com for "Sincerely Me" returned no results on September 25, 2026. As a limited edition, the set wasn't expected to be restocked.

Still available: the Perfect Strokes Universal Volumizing Mascara Mini is still sold on its own for $14. Rare Beauty also lists a Selena's Essential Eye Duo ($28), a different, current eye set.

Not confirmed: whether any of the five mini palette shades are sold in a full-size palette today.

Was It Good Value at $25?

Our take: today the mascara mini alone costs $14, so the set priced the five-pan palette at about $11. For a limited-edition palette with a glitter and two metallics, that was a good deal, and it's why these small sets tend to sell out quickly.

FAQ

Is Rare Beauty cruelty-free? Rare Beauty markets itself as cruelty-free. Check its site for current certifications.

Will Sincerely Me come back? Rare Beauty hasn't announced a return. We'll update this post if it does.

September 25, 2026 update: we checked availability on rarebeauty.com and added what's still sold from the set.

Did you get the Sincerely Me set? Which shade did you use most? Tell us in the comments.

Exciting news from NYX! They have just released their latest innovation, the Ultimate Glow Shots Brightening Liquid Eyeshadow.

This formula is designed for perfection, offering a no-flake, no-fallout finish that lasts for up to 12 hours. Step into the limelight with liquid luminosity, available in a wide array of wearable and fun shades that suit any occasion or mood. Feel confident with the intense color and the ultra-comfortable second-skin feel, all while benefiting from the nourishing properties of vitamin C.

The Ultimate Glow Shots Brightening Liquid Eyeshadow is available in 22 vivid, rich shades, perfect for matching your over-the-top personality!

Price: $11

Embrace the brilliance and seize the spotlight with NYX's latest must-have creation. Shop now at nyxcosmetics.com.

Stila Cosmetics has just introduced the highly versatile Sculpt & Glow All-in-One Contouring & Highlighting Palette. This all-inclusive palette is a makeup lover's dream, offering a comprehensive selection of shades that cater to all your face sculpting and illuminating needs.

The Sculpt & Glow palette is designed to simplify your beauty routine, providing everything you need in one convenient compact. It features a thoughtfully curated range of shades that allow you to add color to your cheeks and lips, contour and sculpt your facial features, and achieve a beautiful bronzed and highlighted look.

The gel-based formulas are not only buildable but also lightweight, ensuring they seamlessly blend into your skin for a natural, fresh-faced glow. Say goodbye to heavy and cakey makeup, as these formulas effortlessly melt into your skin, leaving behind a luminous and softly-sculpted appearance.

Price: $45

Achieve a radiant and perfectly sculpted look with ease using this innovative and all-encompassing palette. Shop now at stilacosmetics.com.

Laced With Cherry has just released a new Wanted City Palette. This vibrant and fun collection features twelve captivating shades, carefully curated to bring the bustling energy of a city to life.

The palette boasts six matte pastels that will give your makeup a soft and dreamy touch. These versatile shades are perfect for creating subtle everyday looks or exploring more adventurous styles.

In addition to the matte pastels, the palette includes six duochrome shimmers that will add a burst of intensity and creativity to your eye makeup. These eye-catching hues reflect different colors depending on the angle, making them the perfect choice for bold and striking looks.

Price: $30.99

Embrace the vibrant energy of this collection, experiment with different looks, and let your eyes steal the spotlight. Available now at lacedwithcherry.com.

Sugar Drizzle has just released their latest creation, the Mojito Because Summer Eyeshadow Palette. This vibrant and lively palette is designed to make you the center of attention at any gathering, offering a refreshing twist to your eye makeup. Say goodbye to eyeshadow hangovers, as this palette promises to keep your eyes looking fabulous all day and night.

The palette boasts an enticing array of shades:

• Squeeze My Lime - a mesmerizing Duochrome shade
• Born To Rum - a smooth Matte shade
• Club Soda - sparkling Shimmer shade
• Give Me Some Sugar - an alluring Duo Chrome shade
• Have Another - a glimmering Shimmer shade
• Summer Time - a velvety Matte shade
• Mint To Be - a delightful Duo Chrome shade
• Mojito's Everyday - a captivating Duo Chrome shade
• Rum of My Life - a rich Matte shade

The formula of these eyeshadows is unparalleled, with a super buttery and soft texture. Expect highly pigmented and brilliant colors that blend effortlessly and elevate your makeup game.

Price: $34.95

Don't miss the chance to grab this fantastic and playful palette to elevate your summer looks. Shop now at sugardrizzlepolish.com.

Makeup Revolution and Disney have joined forces to unveil an enchanting new collection inspired by Monsters University. The lineup includes a variety of exciting products:

• The Randall Scare Card Palette - $9.00
• The Mike & Sulley Scare Card Palette - $9.00
• The Don Carlton Scare Card Palette - $9.00
• The Art Scare Card Palette - $9.00

• The Mike Wazowski Highlighter - $10.00
• Mrs. Squibbles Blusher - $8.00
• The Sulley Make Up Bag - $12.00
• The Scare Can Brush Set - $22.00
• The Don Carlton Jelly Grip Primer - $12.00

• The Revolution Squishy Lipstick - $10.00
• The Revolution Art Lipstick - $10.00
• The Randall Invisible Lip Oil - $8.00
• The Sulley Swirl Lip Gloss - $8.00

These amazing products will be available online at revolutionbeauty.com starting from August 8th.

Introducing the new Super Natural Radiance Serum Broad Spectrum SPF 30 Sunscreen by RMS Beauty - an all-in-one tinted, mineral-based daily sunscreen serum.

This formula evens skin tone, corrects imperfections, and boosts radiance with a soft-focus filter and subtle tint. Provides effective sun protection with non-nano zinc oxide.

Available in 3 shades: Light Aura, Medium Aura, and Rich Aura.

Price: $48

Shop now at rmsbeauty.com.

Exciting news from Danessa Myricks Beauty! Prepare to be dazzled by the upcoming release of Colorfix Liquid Metals—a versatile and hyper-metallic multi-use liquid pigment for eyes, cheeks, and lips.

Inspired by molten metal, the Liquid Metals offer a breathtaking hyper-metallic finish that will elevate your makeup looks to the next level.

Get ready to explore the beauty of 6 stunning new colors:

• Hot Fire: A fiery red orange metal.
• Lilac Flame: A cool and enchanting lilac silver metal.
• Gilded: A radiant bronzed gold metal.
• 24K: A vibrant yellow gold metal.
• Platinum: A captivating frosted silver metal.
• Spark: An alluring copper orange metal.

Stay tuned for the launch at danessamyricksbeauty.com, and be among the first to experience the molten metal magic!

Introducing the latest innovation from Fenty Skin - the Blemish Defeat'r BHA Spot-Targeting Gel—a powerful undercover blemish fighter. This spot-targeting gel is backed by Salicylic Acid to fight blemishes, clarify skin, and reduce surface oil while protecting against environmental aggressors. Its unique jelly texture dries quickly, making it ideal for wearing under makeup.

• Invisible on all skin tones and under makeup, creating the perfect canvas for your makeup application.
• The gel's unique texture dries down rapidly without leaving a sticky or tacky feel.
• It improves the appearance of blemishes and minimizes the look of pores.
• Shields and protects blemishes from makeup while simultaneously clearing the skin.
• Calms and soothes troubled skin, clarifying without causing dryness.
• Fragrance-free, non-comedogenic, and suitable for all skin types, especially oily or blemish-prone skin.

Price: $22

Embrace the Blemish Defeat'r BHA Spot-Targeting Gel for a flawless look that secretly fights blemishes, empowering you to rock your makeup with confidence. Shop now at fentybeauty.com.