Introducing e.l.f. Cosmetics' latest product - the Lock It Down Eyeshadow Primer.

This sheer, creamy primer is designed to lock down your makeup look and enhance the vibrancy of your eyeshadows. Its finish offers the perfect base for endless eye looks.

Formulated to create a smooth canvas for makeup application, this non-greasy primer extends wear time, minimizes smudging and creasing, and intensifies eyeshadow color.

Price: $7

Available now on elfcosmetics.com.