# e.l.f. Jelly Pop Dew Primer: Watermelon Gel Primer, Price & Availability

- Source: Beauty Talk Club (https://beauty-talk.club) — makeup and beauty release coverage
- URL: https://beauty-talk.club/posts/902-elf-jelly-pop-dew-primer-watermelon-gel-primer-price-availability
- Published: 2024-01-04T22:14:26.000Z
- Tags: elfcosmetics

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![e.l.f. Jelly Pop Dew Primer watermelon gel primer](https://beauty-talk-image-prod.s3.us-west-2.amazonaws.com/posts/c867c14e-a730-40ac-9e78-34373c0195ec.webp)

![e.l.f. Jelly Pop Dew Primer sticky gel texture](https://beauty-talk-image-prod.s3.us-west-2.amazonaws.com/posts/c34222bf-37a1-4c0b-913a-d137c50a4014.webp)

e.l.f.'s Jelly Pop Dew Primer is a sticky, watermelon-scented gel primer that grips makeup and moisturizes skin. It returned in January 2024 for a limited time at $10, and it comes and goes: e.l.f.'s European site lists it at €12 and showed it out of stock when we checked.

| Detail | Info |
| --- | --- |
| Brand | e.l.f. Cosmetics |
| Product | Jelly Pop Dew Primer |
| Release date | Returned January 2024 for a limited time |
| Price | $10 (USD) in January 2024; €12 on e.l.f.'s European site as of September 21, 2026 |
| Availability | Beauty Squad members on elfcosmetics.com first, then Ulta Beauty, in January 2024; out of stock on e.l.f.'s European site when we checked |
| Texture | Sticky gel, translucent |
| Scent | Watermelon |
| Claims | 100% vegan, cruelty-free, Fair Trade |

## What Does the Jelly Pop Dew Primer Do?

e.l.f. describes a sticky gel primer that smooths skin texture, grips makeup so it stays put, and moisturizes. The translucent formula is meant for all skin tones and has a refreshing watermelon scent.

## Is It Back in Stock, and Where Can You Buy It?

**Our take:** this is a recurring limited-run product, not a permanent one. In January 2024 it was Beauty Squad-first and headed to Ulta, and e.l.f.'s Jelly Pop page describes it as a returning product. Check e.l.f.'s site and Ulta for the current status, and [our Jelly Pop Collection post](https://beauty-talk.club/posts/1610) for the other pieces in the range.

## What Is in the Formula?

The ingredient claims differ between sources, so we're showing both:

-   **Launch announcement (January 2024):** hyaluronic acid, niacinamide, vitamin C and watermelon extract.
-   **e.l.f.'s \[European product page\](https://de.elfcosmetics.com/products/jelly-pop-dew-primer) today:** vitamin E and watermelon extract.

We can't tell whether the formula changed or the page simply highlights different ingredients, so check the packaging.

## How Do Shoppers Rate It?

The European product page shows 4.8 stars from 542 reviews.

## Should You Buy It?

**Buy it if** you like a gel primer that keeps makeup in place and you enjoy a fruity scent.

**Skip it if** you are sensitive to fragrance, since the watermelon scent is part of the product.

## What Is Confirmed, and What Is Not?

**Confirmed:** the $10 price, limited-time return and retailer plan from the January 2024 announcement; the €12 price, rating, scent, key ingredients and out-of-stock status from e.l.f.'s European page.

**Not confirmed:** the current US price and stock, and the size.

**September 21, 2026 update:** the e.l.f. page we opened redirected to the brand's European site, so that is the listing we checked. The primer is still labeled a limited-time release.

Did you snag it? Tell us how it holds your makeup in the comments.