# Fenty Beauty Hella Thicc Waterproof Mascara: Release Date, Price, Shade & Where to Buy

- Source: Beauty Talk Club (https://beauty-talk.club) — makeup and beauty release coverage
- URL: https://beauty-talk.club/posts/2860-fenty-beauty-hella-thicc-waterproof-mascara
- Published: 2026-11-03T17:30:09.000Z
- Tags: makeup, fentybeauty, mascara, waterproof

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![Fenty Beauty Hella Thicc Waterproof Mascara in a faceted black tube with periwinkle-blue label beside its bristled wand](https://beauty-talk-image-prod.s3.us-west-2.amazonaws.com/posts/f0320426-b784-476c-b316-ec1bc174ca7d.webp)

Fenty Beauty Hella Thicc Waterproof Mascara is a new waterproof version of the brand's Hella Thicc Volumizing Mascara, listed in the shade Cuz I'm Black. Amazon US has it on pre-order at $24.00 with a release date of 31 January 2027. [Fenty Beauty](https://beauty-talk.club/tags/61-fentybeauty) has not yet announced the launch on its own site.

**Updated 3 November 2026:** Available for pre-order at Amazon US ($24.00). Not yet listed at fentybeauty.com, Sephora or Ulta.

## Quick Facts

| Detail | Info |
| --- | --- |
| Brand | Fenty Beauty |
| Product | Hella Thicc Waterproof Mascara |
| Release date | 31 January 2027 (Amazon US listing; not announced by Fenty Beauty) |
| Price | $24.00 (US, Amazon pre-order) |
| Availability | Pre-order at Amazon US |
| Shade | Cuz I'm Black |
| Size | About 0.33 fl oz (from Amazon's unit price) |
| Packaging | Faceted black tube with a periwinkle-blue band |

## When Will the Fenty Beauty Hella Thicc Waterproof Mascara Launch?

Fenty Beauty has not announced an official release date. On 2 November 2026, the spoiler blog Durbin Rock reported the launch. On 3 November 2026, Amazon US listed the mascara for pre-order with the note "This item will be released on January 31, 2027." This is the retailer's date, and it may change once Fenty Beauty confirms the launch.

## Price

Amazon US lists the Hella Thicc Waterproof Mascara at **$24.00**, which works out to $72.73 per fluid ounce. That unit price puts the tube at about 0.33 fl oz.

For comparison, the original Hella Thicc Volumizing Mascara has these regular prices on fentybeauty.com:

-   **$22.00** for 10 mL
-   **$13.00** for the 6.5 mL mini

Both sizes are currently discounted to $16.50 and $9.75. Prices for the UK, Europe and other markets have not been announced.

## Shades

Only one shade is listed so far: **Cuz I'm Black**. Fenty Beauty has not announced any other shades for the waterproof version. The original mascara comes in three shades: Cuz I'm Black, Let'z Be Blunt and Elec'Trip Blue.

## Hella Thicc Volumizing Mascara vs Hella Thicc Waterproof Mascara

|  | Original | Waterproof |
| --- | --- | --- |
| Name | Hella Thicc Volumizing Mascara | Hella Thicc Waterproof Mascara |
| Price | $22.00 for 10 mL (fentybeauty.com) | $24.00 (Amazon US pre-order) |
| Size | 10 mL; 6.5 mL mini | About 0.33 fl oz (per Amazon unit price) |
| Shades | 3 | Cuz I'm Black |
| Tube | Black, name printed on the tube | Black, name on a periwinkle-blue band |
| Status | On sale | Pre-order; release listed 31 January 2027 |

Both use the same faceted black tube shape. The waterproof version adds a blue band, and so far it is listed in only one shade.

## Where to Buy

-   **US:** [Amazon](https://www.amazon.com/dp/B0HN5YJ2PW) ($24.00, pre-order). Not yet listed at fentybeauty.com, Sephora or Ulta.
-   **UK:** Not yet confirmed.
-   **International:** Not yet confirmed (no listing yet in Europe, including Poland, or other markets).

*Checked 3 November 2026:* Pre-order at Amazon US. Sephora US lists only the original Hella Thicc Volumizing Mascara, Ulta's search shows no waterproof version, and fentybeauty.com doesn't list the waterproof version yet.

## What Makes the Hella Thicc Waterproof Mascara Different?

-   **Waterproof format:** It is a waterproof version of the existing Hella Thicc Volumizing Mascara.
-   **Blue-band packaging:** The official packshot shows "FENTY BEAUTY" printed vertically on a periwinkle-blue brush-stroke band. Durbin Rock describes this band as the way to tell the two tubes apart.
-   **Single shade at launch:** Cuz I'm Black is the only listed shade, compared with three shades for the original.

## Formula and Packaging

-   **Waterproof formula:** Fenty Beauty has not published the ingredients, wear time or brush details for the waterproof version.
-   **Original formula:** For the Volumizing Mascara, the brand describes an "ultra-creamy, ultra-black formula" with "a tapered brush that coats and loads every lash for an effect that looks outrageous yet feels weightless."
-   **Original wear claims:** According to Fenty Beauty, the original is sweat-, humidity- and transfer-resistant, as well as clean, vegan and gluten-free.

For other recent volumising launches, see the [L'Oréal Paris Volume Liberté Mascara](https://beauty-talk.club/posts/2857-loreal-paris-volume-liberte-mascara) and the [COVERGIRL Lash Blast Showstopper Mascara](https://beauty-talk.club/posts/2782-covergirl-lash-blast-showstopper-mascara). For another recent Fenty Beauty release, see the [Fenty Beauty Stunna Stix Soft-Glide Matte Lipstick](https://beauty-talk.club/posts/2582-fenty-beauty-stunna-stix-soft-glide-matte-lipstick). You can browse more launches in our [makeup section](https://beauty-talk.club/makeup).

## Sources

-   Fenty Beauty: [Hella Thicc Volumizing Mascara product page](https://fentybeauty.com/products/hella-thicc-volumizing-mascara-cuz-im-black) (checked 3 November 2026)
-   Amazon US: [Fenty Beauty Hella Thicc Waterproof Mascara listing](https://www.amazon.com/dp/B0HN5YJ2PW) (checked 3 November 2026)
-   Fenty Beauty official packshot of the waterproof tube
-   Durbin Rock (2 November 2026)