# By BEAUTY BAY The Ultimate Makeup Treats 2026: Release Date, Price & Products

- Source: Beauty Talk Club (https://beauty-talk.club) — makeup and beauty release coverage
- URL: https://beauty-talk.club/posts/2767-beauty-bay-ultimate-makeup-treats
- Published: 2026-10-21T13:23:46.000Z
- Tags: makeup, BeautyBay, holiday, giftsets

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![By BEAUTY BAY The Ultimate Makeup Treats makeup kit with pink striped beauty bag, 20-pan palette, shimmer sticks and duo](https://beauty-talk-image-prod.s3.us-west-2.amazonaws.com/posts/bd59d86c-4160-4643-8856-33f0a243206d.webp)

![Kit contents on red velvet with open pink bag, velvet pouch, palette, mascara, lip stain and duo under 'Full festive routine](https://beauty-talk-image-prod.s3.us-west-2.amazonaws.com/posts/63f77b13-3dfc-4e6a-99a6-e00979a5502b.webp)

![Open 20-pan eyeshadow palette in white case with mirror, showing gold, purple, pink, taupe and black shades](https://beauty-talk-image-prod.s3.us-west-2.amazonaws.com/posts/aaa13314-b5de-4719-b325-8f22ad6ee8fe.webp)

![Dusky Neutral 20 Colour Palette open on red velvet beside its striped box and a star ornament, titled 'Seasonal shades](https://beauty-talk-image-prod.s3.us-west-2.amazonaws.com/posts/2eded5eb-6bc3-4f32-a981-c4121aaa1b44.webp)

![Dusky Neutral 20 Colour Palette swatches in two columns, from ivory and gold shimmers to violet, plum and charcoal shades, each labelled](https://beauty-talk-image-prod.s3.us-west-2.amazonaws.com/posts/c615d268-e320-42de-943e-1ef7f5dad614.webp)

By BEAUTY BAY's The Ultimate Makeup Treats is a limited-edition Holiday 2026 makeup kit of eight products plus a velvet pouch and a beauty bag. It costs £50 / $58.50 / €60.50 at beautybay.com, where it was in stock in the UK, US and Europe on 21 October 2026. Several of the kit's new holiday pieces from [By BEAUTY BAY](https://beauty-talk.club/tags/83-beautybay) are also sold on their own, alongside a new 20-piece brush set.

**Updated 21 October 2026:** in stock at beautybay.com in the UK, US and Europe. Because it's limited edition, stock can change quickly.

The brand's previous launch was the [By BEAUTY BAY Mini Charms Bright 9 Colour Palette](https://beauty-talk.club/posts/2731-beauty-bay-mini-charms-bright-9-colour-palette).

## Quick Facts

| Detail | Info |
| --- | --- |
| Brand | By BEAUTY BAY |
| Product | The Ultimate Makeup Treats (Holiday 2026) |
| Release date | On sale at beautybay.com by 19 October 2026 (official launch date not announced) |
| Price | £50 (UK) / $58.50 (US) / €60.50 (Europe) |
| Availability | beautybay.com (UK, US, Europe); limited edition |
| Value if bought separately | £101 (BEAUTY BAY's figure) |
| Contents | 8 makeup products, velvet pouch, beauty bag |
| Palette finishes | Matte, shimmer and duochrome (per BEAUTY BAY) |
| Vegan / cruelty-free | Yes (per BEAUTY BAY) |

## When Did the By BEAUTY BAY Ultimate Makeup Treats Launch?

BEAUTY BAY hasn't announced an official release date for The Ultimate Makeup Treats. These are the dated sightings:

-   **19 October 2026:** an "available now" post crediting @beautybay was shared on Instagram.
-   **21 October 2026:** the kit was in stock at beautybay.com in the UK, US and Europe.

## Price

The Ultimate Makeup Treats costs **£50 (UK)**, **$58.50 (US)** and **€60.50 (Europe)**. BEAUTY BAY says the contents are worth £101 and describes the price as "51% off".

These are the individual UK prices on beautybay.com:

-   Dusky Neutral 20 Colour Palette: £18
-   Bouncy Beam Shimmer Stick Trio: £15
-   The Beauty Bag (bag + velvet pouch): £15
-   Layer Up Cheek Duo (Petal Haze): £12
-   All Hours Lip Stain - Fig: £10
-   Glide & Line Shadow Stick: £8 (standard shades; Dusky may not be sold singly)
-   All Set Eye Base: £7
-   Mini High-Key Volume Mascara: £7
-   Jelly Lip Oil: £7.50 (standard scents; Pearl Plump may not be sold singly). It was on offer from £4.50 on 21 October 2026.

## What's Inside

BEAUTY BAY lists these items in the kit. It gives no sizes for them.

1.  **Dusky Neutral 20 Colour Palette** (new): 20 matte, shimmer and duochrome shades, according to BEAUTY BAY, mixing buttery neutrals with electric pink and purple.
2.  **All Set Eye Base**
3.  **Glide and Line Shadow Stick in Dusky**: a shadow stick that doubles as a liner.
4.  **High-Key Volume Mascara** (mini)
5.  **Layer Up Blush Duo in Petal Haze**: a soft-focus powder blush plus a cream highlighter.
6.  **Bouncy Beam Shimmer Stick Trio**: three jelly-textured shimmer sticks.
7.  **All Hours Lip Stain in Fig**: a special-edition soft mauve tint.
8.  **Sweet Glaze Jelly Lip Oil in Pearl Plump**: a glossy, pearly lip oil.
9.  **Velvet Pouch & Beauty Bag**

## Products Sold Separately

-   **Dusky Neutral 20 Colour Palette** (limited edition), £18 / $21 / €22. Going by BEAUTY BAY's shade descriptors, it has 10 shimmers, 8 mattes and 2 metallics:

\- **Shimmers:** Dewdrop (soft ivory), Stormilight (smoky silver-grey), Daybreak (soft rosy-pink), Twilight (gunmetal black), First Light (warm golden), Hushed (rosy taupe), Sundown (lilac-purple), Moonrise (rose-champagne), Slumber (dusky plum), Flicker (soft pink with flecks of peachy gold).

\- **Mattes:** Nocturnal (deep berry-plum), Mist (soft taupe), Cloudburst (mushroom-beige), Eventide (deep chocolate brown), Petrichor (warm caramel), Gloaming (dusky mauve), Shadow (deep plum-brown), Nightfall (smoky charcoal).

\- **Metallics:** Dawn (electric pink) and Aurora (vivid violet).

-   **Bouncy Beam Shimmer Stick Trio** (limited edition), £15 / $18 / €18. It comes as 3 x 3g sticks (0.10 oz each, per the box):

\- Track 01: duochrome silver and pink shimmer

![Close-up of palette pans showing glittery pinks and purples, a bright violet matte, mauves, browns and sparkly silver](https://beauty-talk-image-prod.s3.us-west-2.amazonaws.com/posts/df4c9bdb-a2ae-4c29-aa12-c037904eb25a.webp)

![Bouncy Beam Shimmer Stick Trio in burgundy box with copper, iridescent lilac and champagne shimmer sticks](https://beauty-talk-image-prod.s3.us-west-2.amazonaws.com/posts/c6b2decd-ca2a-4497-a443-7b9c9790ebe2.webp)

![Bouncy Beam shimmer stick swatches labelled Encore (bronze), Gold Hoops (champagne) and Track 01 (silver-pink duochrome), titled "Jelly. Glassy. Shiny."](https://beauty-talk-image-prod.s3.us-west-2.amazonaws.com/posts/4841e5bd-b47d-47d2-9825-21f3a7162acc.webp)

![Three Bouncy Beam shimmer sticks posed on red velvet with box and red baubles, captioned 'Back again for 2026](https://beauty-talk-image-prod.s3.us-west-2.amazonaws.com/posts/b5344c97-9c11-4349-b71d-2123b13e88b5.webp)

![White compact with lilac striped colour-shifting highlighter over matte pink powder, with crushed swatches](https://beauty-talk-image-prod.s3.us-west-2.amazonaws.com/posts/729fdd86-1d88-4dab-ad16-779fa675d71e.webp)

\- Encore: deep bronze shimmer

\- Gold Hoops: cool-toned champagne and gold shimmer

-   **Layer Up Cheek Duo in Petal Haze**, £12 / $14 / €14. BEAUTY BAY describes it as a light fuchsia soft-focus powder blush with a colour-shifting baby pink shimmer highlighter.
-   **All Hours Lip Stain - Fig**, £10 / $13 / €12.
-   **The Beauty Bag**, £15 / $18 / €18. It is a bag with a velvet pouch inside.
-   **The Ultimate Brush Treats 20 Piece Brush Set**, £35 / $40.95 / €36.50. It holds 20 face and eye brushes with ultra-soft synthetic fibres. BEAUTY BAY says the set is vegan, cruelty-free and anti-bacterial.

For more of the brand's complexion products, see the [By BEAUTY BAY Make Face Camouflage Concealer](https://beauty-talk.club/posts/2333-beauty-bay-make-face-camouflage-concealer).

## Where to Buy

By BEAUTY BAY is currently listed only at beautybay.com, which ships internationally.

-   **US:** beautybay.com (USD prices):

\- [The Ultimate Makeup Treats](https://www.beautybay.com/p/beauty-bay/the-ultimate-makeup-treats/): $58.50

\- [Dusky Neutral 20 Colour Palette](https://www.beautybay.com/p/beauty-bay/dusky-neutral-20-colour-palette/): $21

\- [Bouncy Beam Shimmer Stick Trio](https://www.beautybay.com/p/beauty-bay/bouncy-beam-shimmer-stick-trio/): $18

\- [Layer Up Cheek Duo](https://www.beautybay.com/p/beauty-bay/layer-up-cheek-duo/): $14

\- [All Hours Lip Stain - Fig](https://www.beautybay.com/p/beauty-bay/all-hours-lip-stain-fig/): $13

\- [The Beauty Bag](https://www.beautybay.com/p/beauty-bay/the-beauty-bag/): $18

\- [The Ultimate Brush Treats 20 Piece Brush Set](https://www.beautybay.com/p/beauty-bay/the-ultimate-brush-treats-20-piece-brush-set/): $40.95

-   **UK:** beautybay.com (GBP prices). The [Ultimate Makeup Treats](https://www.beautybay.com/p/beauty-bay/the-ultimate-makeup-treats/) costs £50. The palette is £18, the shimmer trio £15, the cheek duo £12, the lip stain £10, the bag £15 and the brush set £35.
-   **International:** beautybay.com Europe (EUR prices). The [Ultimate Makeup Treats](https://www.beautybay.com/p/beauty-bay/the-ultimate-makeup-treats/) costs €60.50. The palette is €22, the shimmer trio €18, the cheek duo €14, the lip stain €12, the bag €18 and the brush set €36.50.
-   **Other markets:** availability varies by region; more international stockists may be added.

*Checked 21 October 2026: in stock at beautybay.com (UK, US and Europe).*

## What Makes the By BEAUTY BAY Ultimate Makeup Treats Different?

-   **The kit includes a new palette.** The Dusky Neutral 20 Colour Palette puts neutrals beside electric pink (Dawn) and vivid violet (Aurora) metallics.
-   **The Bouncy Beam Shimmer Stick Trio has been updated.** BEAUTY BAY says it is "back for 2026 with two new shades".
-   **The lip stain shade is special edition.** All Hours Lip Stain comes in Fig, a soft mauve tint, and the kit is packed in a velvet pouch inside a beauty bag.

## Formula and Packaging

-   **All Set Eye Base:** BEAUTY BAY says it preps lids so eyeshadow goes on smoothly and lasts.
-   **Glide and Line Shadow Stick:** a creamy stick format that BEAUTY BAY describes as long-wearing.
-   **High-Key Volume Mascara:** an ultra-black formula that, according to BEAUTY BAY, volumises and lengthens.
-   **All Hours Lip Stain:** a buildable stain that BEAUTY BAY calls long-wearing. Its directions are to swipe on, let it set for 30 seconds, then blot.
-   **Bouncy Beam Shimmer Stick Trio:** jelly-textured sticks for the eyes, cheeks and high points.

For other Holiday 2026 makeup sets, see the [Morphe Holiday 2026 Collection](https://beauty-talk.club/posts/2697-morphe-holiday-collection) and the [Haus Labs Holiday 2026 Gifts](https://beauty-talk.club/posts/2693-haus-labs-holiday-gifts).

## Sources

-   BEAUTY BAY: [The Ultimate Makeup Treats product page](https://www.beautybay.com/p/beauty-bay/the-ultimate-makeup-treats/), checked 21 October 2026
-   BEAUTY BAY product pages for the Dusky Neutral palette, Bouncy Beam trio, Layer Up Cheek Duo, All Hours Lip Stain - Fig, The Beauty Bag and the Ultimate Brush Treats set
-   Instagram "available now" post crediting @beautybay, 19 October 2026

![Crushed swatches of a new colour-shifting lilac highlighter and a soft-focus pink powder labelled 'Special edition shades](https://beauty-talk-image-prod.s3.us-west-2.amazonaws.com/posts/e9038dc3-742b-419e-b1bd-cc0106b6aabf.webp)

![All Hours Lip Stain in lilac tube with berry doe-foot applicator beside its striped ornament-style box with ribbon](https://beauty-talk-image-prod.s3.us-west-2.amazonaws.com/posts/d382c45a-8e6d-4fbe-8f67-92022366e090.webp)

![Mauve-pink lip stain swatch labelled buildable, no-fuss, long-wearing and natural-looking tint, titled 'Colour that lasts](https://beauty-talk-image-prod.s3.us-west-2.amazonaws.com/posts/e93d5e33-2add-433e-8ee3-5b9b0b153584.webp)

![The Ultimate Brush Treats 20-piece face and eye brush set with burgundy and gold brushes beside a white case](https://beauty-talk-image-prod.s3.us-west-2.amazonaws.com/posts/56d054bb-be49-436c-aa09-9df9dca84e0a.webp)

![The Beauty Bag in pink pebbled faux leather, open with a pink velvet drawstring pouch inside, on red velvet](https://beauty-talk-image-prod.s3.us-west-2.amazonaws.com/posts/62c88579-591c-45d7-9797-9771643705e9.webp)