# Fenty Beauty Sale: Jay-Z's MarcyPen Reportedly Near Deal for LVMH's 50% Stake - Source: Beauty Talk Club (https://beauty-talk.club) — makeup and beauty release coverage - URL: https://beauty-talk.club/posts/2750-fenty-beauty-sale - Published: 2026-10-18T14:27:38.000Z - Tags: makeup, fentybeauty, rihanna, celebritybeauty --- ![Fenty Beauty foundation in a frosted bottle with deep brown liquid, white pump and cap set aside on pale concrete](https://beauty-talk-image-prod.s3.us-west-2.amazonaws.com/posts/31b1f9ef-4e90-4308-9430-bd116c39a036.webp) ![Five arms from deep to fair skin tones with numbered foundation swatches running from shade 100 to 498](https://beauty-talk-image-prod.s3.us-west-2.amazonaws.com/posts/35cfe2c1-8b5d-49af-b1ff-a1cb6b80831e.webp) ![Open white octagonal compact with mirrored lid holding shimmering gold pressed powder embossed with an FB logo](https://beauty-talk-image-prod.s3.us-west-2.amazonaws.com/posts/a7a5a2fc-3e2c-43c9-8159-d5de60a1885f.webp) ![Clear lip gloss tube filled with shimmery rose-nude gloss under a pale pink hexagonal FB cap, casting a long shadow](https://beauty-talk-image-prod.s3.us-west-2.amazonaws.com/posts/69464412-db27-4716-8be6-34c706d6d2b1.webp) [Fenty Beauty](https://beauty-talk.club/tags/61-fentybeauty) may soon have a new co-owner: Jay-Z's MarcyPen Capital Partners is reportedly close to buying LVMH's 50% stake in Rihanna's brand. Puck first reported the talks on 30 September 2026. None of the parties has confirmed a deal. **Updated 18 October 2026:** As of today, no signed deal, price or official statement from LVMH, MarcyPen or Fenty Beauty has been announced. ## Quick Facts | Detail | Info | | --- | --- | | Company | Fenty Beauty | | Stake reportedly for sale | LVMH's 50% (held via Kendo Brands) | | Reported buyer | MarcyPen Capital Partners (co-founded by Jay-Z) | | Other owner | Rihanna (50%) | | First reported | 30 September 2026 (Puck) | | Reported timing | Signing possible within three to four weeks of the report | | Price | Not disclosed | | Status | Unconfirmed; MarcyPen did not comment | | Fenty Beauty launch | 2017, with 40 foundation shades | ## What Has Been Reported On Wednesday 30 September 2026, **Puck** reported that MarcyPen Capital Partners is nearing an agreement to buy LVMH's half of Fenty Beauty. Hypebeast, Dancehall Mag and Yahoo Finance (via TheGrio) relayed the report. A source close to the transaction told Puck the agreement could be signed within the next three to four weeks. No financial terms were disclosed. Yahoo Finance reports that MarcyPen declined to comment. Hypebeast notes that neither MarcyPen nor Roc Nation executive Jay Brown responded to Puck's request for comment. ## What Isn't Confirmed Yet - **Price:** No figure has been reported for this deal. Hypebeast, citing XXL, says Fenty Beauty was once valued at more than $2 billion. More recent estimates put it nearer $1 billion. Neither figure has been confirmed for this transaction. - **Signing:** The three-to-four-week window that began on 30 September 2026 runs to roughly late October 2026. No signing has been reported. - **Statements:** No public statement from LVMH, Fenty Beauty or Rihanna has been reported. LVMH's third-quarter 2026 revenue release on lvmh.com does not mention Fenty Beauty. ## How LVMH's Sale Process Got Here According to Yahoo Finance, **Reuters** reported in October 2025 that LVMH had begun exploring a sale of its stake and was working with the investment bank **Evercore**. Sources at the time valued Fenty Beauty at $1 billion to $2 billion. The same reporting said the brand made about $450 million in net sales in 2024. In June 2026, **Beauty Independent** reported that MarcyPen had emerged as a strong contender. Cosmetics Business and Yahoo Finance cite that report, which said MarcyPen had evaluated several financing structures and held talks with outside investors. Rihanna launched Fenty Beauty in 2017 through **Kendo Brands**, LVMH's beauty incubator. Yahoo Finance notes that the brand's own materials still describe it as a joint venture. According to Vibe, it made $100 million in sales in its first 100 days. ## Who Is MarcyPen? According to Hypebeast, MarcyPen formed in 2024 when Jay-Z's **Marcy Venture Partners** merged with **Pendulum Opportunities**, the investment vehicle run by D'Rita and Robbie Robinson. The firm's links to Rihanna's businesses predate the merger. Marcy Venture Partners took part in **Savage X Fenty** funding rounds in 2019 and 2022. Co-founder **Jay Brown** is also credited as a co-founder of both Fenty Beauty and Savage X Fenty. The personal history goes back further still. Yahoo Finance and Dancehall Mag both note that Jay-Z signed Rihanna to Def Jam Records in 2005. ## What It Could Mean for Fenty Beauty **Ownership:** If the deal closes as reported, LVMH would exit and Rihanna's half would remain unchanged. Ownership would then split 50/50 between Rihanna and MarcyPen. **Retail:** LVMH helped Fenty Beauty scale through **Sephora**, which it owns. Yahoo Finance points out that an investment firm operates differently from a luxury group. No report has said whether the Sephora relationship would change. **Products and shoppers:** No change to products or shoppers has been announced. Launches have continued as normal, most recently the [Fenty Beauty Stunna Stix Soft-Glide Matte Lipstick](https://beauty-talk.club/posts/2582-fenty-beauty-stunna-stix-soft-glide-matte-lipstick) and the [Fenty Beauty Holiday Windows Collection 2026](https://beauty-talk.club/posts/2151-fenty-beauty-holiday-windows-collection-glossy-posse-ix-prismatic-ornament-mini). **Industry context:** Puck's report came two days after another celebrity-backed brand, [The Outset](https://beauty-talk.club/posts/2288-scarlett-johanssons-outset-skincare-closing-look-back-brand), announced on 28 September 2026 that it was winding down. For more industry updates, see our [beauty news](https://beauty-talk.club/beauty-news) page. ## Sources - Hypebeast: [JAY-Z's MarcyPen Reportedly Closes In on LVMH's 50% Stake in Rihanna's Fenty Beauty](https://hypebeast.com/2026/10/jay-z-marcypen-capital-partners-close-acquire-50-percent-stake-rihanna-fenty-beauty-reports-rumors) - Yahoo Finance (TheGrio): [Jay-Z-linked firm reportedly nears deal to buy LVMH's stake in Rihanna's Fenty Beauty](https://finance.yahoo.com/markets/stocks/articles/jay-z-linked-firm-reportedly-145227619.html) - Vibe: [Is Jay-Z's MarcyPen Capital Partners Looking to Buy the Ownership Stake in Fenty Beauty?](https://www.vibe.com/news/business/jay-z-marcypen-capital-partners-fenty-beauty-stake-1235197795/) - Cosmetics Business: [MarcyPen Capital Partners reportedly in talks to buy LVMH's stake in Fenty Beauty](https://cosmeticsbusiness.com/marcypen-capital-partners-in-talks-to-buy-fenty-beauty) - Dancehall Mag: [Jay-Z's Firm Reportedly Nears Major Deal With Rihanna's Fenty Beauty](https://www.dancehallmag.com/2026/10/06/news/jay-zs-firm-reportedly-nears-major-deal-with-rihannas-fenty-beauty.html) - LVMH: [Continued growth in the third quarter of 2026](https://www.lvmh.com/en/publications/continued-growth-in-the-third-quarter-of-2026)