# e.l.f. Squeeze Me Flavor Flashback Lip Balm: Release Date, Price, Shades & Where to Buy

- Source: Beauty Talk Club (https://beauty-talk.club) — makeup and beauty release coverage
- URL: https://beauty-talk.club/posts/2564-elf-squeeze-me-flavor-flashback-lip-balm
- Published: 2026-10-09T14:40:07.000Z
- Tags: lipbalm, elfcosmetics, tintedlipbalm

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![E.l.f. Squeeze Me Flavor Flashback Lip Balm tubes in pink, yellow, brown, blue and coral, each with an enamel charm](https://beauty-talk-image-prod.s3.us-west-2.amazonaws.com/posts/dc4f7af6-a3d7-4b4f-9ce8-212b9ee4c2bc.webp)

![Pink Fruity O's tube with cherry charm, uncapped to show a mint-green balm tip beside its yellow cap](https://beauty-talk-image-prod.s3.us-west-2.amazonaws.com/posts/35e60340-6225-4918-9f24-e8a74b47ea99.webp)

![Light blue Milk Carton tube with pink milk bottle charm and white balm tip, clear cap set aside](https://beauty-talk-image-prod.s3.us-west-2.amazonaws.com/posts/52b75f03-e497-46b8-ab4c-72c7b12d50fb.webp)

![Brown Mall Pretzel tube with white diamond charm, uncapped to reveal a nude-pink balm tip, orange cap beside](https://beauty-talk-image-prod.s3.us-west-2.amazonaws.com/posts/02ec2616-d472-4f36-91fe-4d251b1c6299.webp)

![Coral-pink Fruit Punch Pouch tube with pineapple charm, showing a bright pink balm tip next to a yellow cap](https://beauty-talk-image-prod.s3.us-west-2.amazonaws.com/posts/d9d615b4-cbf0-4a04-a070-7e60e647700a.webp)

The e.l.f. Squeeze Me Flavor Flashback Lip Balm is a limited-edition series of five sheer-tint, flavoured lip balms, each with a matching charm. [e.l.f. Cosmetics](https://beauty-talk.club/tags/135-elfcosmetics) sells each balm separately for $5 on elfcosmetics.com, where all five shades went live on 8 October 2026.

This season, e.l.f. has also released the [e.l.f. POP Spicy Bundt Nice Tromsø Collection](https://beauty-talk.club/posts/2466-elf-pop-spicy-bundt-nice-troms-collection), a holiday body mist and body care collection.

**Updated 9 October 2026:** all five shades are in stock on elfcosmetics.com, and Fruit Punch Pouch is in stock on elfcosmetics.co.uk. Because it's limited edition, stock can change quickly.

## Quick Facts

| Detail | Info |
| --- | --- |
| Brand | e.l.f. Cosmetics |
| Product | Squeeze Me Flavor Flashback Lip Balm |
| Release date | On elfcosmetics.com by 8 October 2026; Fruit Punch Pouch on elfcosmetics.co.uk by 8 October 2026 (observed; official launch date not announced) |
| Price | $5 (US); £5 (UK) |
| Availability | elfcosmetics.com (all five); elfcosmetics.co.uk (Fruit Punch Pouch only) |
| Sold as | Five separate products, $5 each (US) |
| Shades | Fruity O's, Milk Carton, Mall Pretzel, Fruit Punch Pouch, Banana Candy |
| Finish | Sheer tint |
| Size | Not yet announced |
| Vegan / cruelty-free | Yes, according to e.l.f. |

## When Did the e.l.f. Squeeze Me Flavor Flashback Lip Balms Launch?

e.l.f. hasn't announced an official release date. All five shades went live on elfcosmetics.com in the US on 8 October 2026. Fruit Punch Pouch went live on elfcosmetics.co.uk on the same day, 8 October 2026.

## Price

-   **US:** $5 per balm on elfcosmetics.com. e.l.f. markets it as a "$5 stocking stuffer" for nostalgia lovers.
-   **UK:** £5 on elfcosmetics.co.uk, where the product is listed as "Squeeze Me Flavour Flashback Lip Balm".

## The Five Flavours

Each balm is based on a throwback snack and comes with its own charm attached to the tube. According to e.l.f., the five shades are:

-   **Fruity O's:** green, with a rainbow fruit cereal flavour and a cherry charm.
-   **Milk Carton:** white, inspired by mini milk cartons, with a milk-carton charm.
-   **Mall Pretzel:** brown, inspired by mall pretzels.
-   **Fruit Punch Pouch:** red, with a juicy tropical punch flavour and a pineapple charm.
-   **Banana Candy:** yellow, with a banana candy flavour and a banana charm.

## Where to Buy

-   **US:** elfcosmetics.com: [Fruity O's](https://www.elfcosmetics.com/products/squeeze-me-flavor-flashback-lip-balm-fruity-os), [Milk Carton](https://www.elfcosmetics.com/products/squeeze-me-flavor-flashback-milk-carton), [Mall Pretzel](https://www.elfcosmetics.com/products/squeeze-me-flavor-flashback-lip-balm-mall-pretzels), [Fruit Punch Pouch](https://www.elfcosmetics.com/products/squeeze-me-flavor-flashback-lip-balm-fruit-punch-pouch), [Banana Candy](https://www.elfcosmetics.com/products/squeeze-me-flavor-flashback-lip-balm-banana-candy) ($5 each)
-   **UK:** elfcosmetics.co.uk: [Fruit Punch Pouch](https://www.elfcosmetics.co.uk/products/squeeze-me-flavor-flashback-lip-balm-fruit-punch-pouch) (£5). The other four flavours are not yet listed.
-   **Canada:** Not yet confirmed
-   **Europe:** Not yet confirmed
-   **Other markets:** availability varies by region; more international stockists may be added.

*Checked 9 October 2026:* all five shades are in stock on elfcosmetics.com, and Fruit Punch Pouch is in stock on elfcosmetics.co.uk. Other retailers haven't listed it yet.

## Squeeze Me Flavor Flashback vs the Regular Squeeze Me Lip Balm

|  | Squeeze Me Flavor Flashback Lip Balm | Squeeze Me Lip Balm |
| --- | --- | --- |
| Status | Limited edition | Permanent |
| Price | $5 (US) | $5 (US) |
| Flavours | Fruity O's, Milk Carton, Mall Pretzel, Fruit Punch Pouch, Banana Candy | Includes Strawberry, Grape, Blueberry, Peach, Honeydew, Vanilla Frosting |
| Theme | Throwback snacks, matching charm per tube | Fruit and dessert flavours |

Both versions use the same squeeze-tube format at the same US price. The Flavor Flashback edition changes the flavours to a snack-nostalgia theme and adds a matching charm to each tube.

e.l.f. also sells the Squeeze Me More Lip Balm Duos for $9, which we covered in our post on the [e.l.f. Squeeze Me More Lip Balm Duo](https://beauty-talk.club/posts/1977-elf-squeeze-me-more-lip-balm-duo-watermelon-mango-flavors-price-other-duos).

## What Makes the Squeeze Me Flavor Flashback Lip Balm Different?

-   Each of the five flavours is based on a specific throwback snack, from rainbow fruit cereal to mall pretzels.
-   Each tube comes with its own matching charm.
-   It is a limited-edition run within e.l.f.'s permanent Squeeze Me Lip Balm range.

Lip balms with attached accessories are a theme this season. The [Party of You Coat Check Lip Balm & Puffer Coat Keychain Sets](https://beauty-talk.club/posts/2495-party-you-coat-check-lip-balm-puffer-coat-keychain) pair a balm with a keychain.

## Formula and Packaging

-   **Key ingredients:** e.l.f. lists hyaluronic acid, shea butter, goji berry extract, squalane and glycerin. The brand says the lightweight balm hydrates and nourishes lips with a sheer tint, and that it is 100% vegan and cruelty-free.
-   **Format:** The balm comes in a squeeze tube with a slanted-tip applicator, which e.l.f. describes as pocket-sized and mess-free.

Browse more lip and face launches in our [makeup section](https://beauty-talk.club/makeup).

## Sources

-   [e.l.f. Cosmetics US product pages](https://www.elfcosmetics.com/products/squeeze-me-flavor-flashback-lip-balm-fruity-os) (elfcosmetics.com), all five shades, including e.l.f.'s product info graphics
-   [e.l.f. Cosmetics UK product page](https://www.elfcosmetics.co.uk/products/squeeze-me-flavor-flashback-lip-balm-fruit-punch-pouch) (elfcosmetics.co.uk), Fruit Punch Pouch

![Pale yellow Banana Candy tube with peeled banana charm and yellow balm tip, green cap set beside it](https://beauty-talk-image-prod.s3.us-west-2.amazonaws.com/posts/a02f7dc4-5836-45e7-82b6-c5b1b0eb3bd7.webp)

![Glossy swatch stripes in mint green, white, brown, coral red and yellow, labelled with each shade name](https://beauty-talk-image-prod.s3.us-west-2.amazonaws.com/posts/fec11149-c938-42d6-92ff-a53c5d76e44e.webp)

![Pink Fruity O's lip balm with cherry charm lying on a pile of colourful fruity ring cereal](https://beauty-talk-image-prod.s3.us-west-2.amazonaws.com/posts/de72d2f6-4b22-4a9a-b9aa-a999a59058c1.webp)

![Five lip balm tubes scattered on pink faux fur among pastel instax cameras, a flip phone and a CD player](https://beauty-talk-image-prod.s3.us-west-2.amazonaws.com/posts/3a66da4a-8e25-4e43-96ce-7c95c5e9710f.webp)

![Pink Fruity O's balm resting in a bowl of rainbow cereal beside a lilac instax camera and a spoon](https://beauty-talk-image-prod.s3.us-west-2.amazonaws.com/posts/ea326ade-abb1-4521-a79b-043fc5fe5cac.webp)